Over 25 years, WE built a golden brand by inspiring children to rally around their charismatic leader. But behind the scenes, employees experienced a cult-like culture and a troubling blur of charitable and commercial activities. In the aftermath of a national scandal, thousands of donors and volunteers (and dozens of ‘celebrity ambassadors’) are left wondering where the money went, and whether the savior industry creates a constant need for victims. From CANADALAND, the news company that exposed it all, this is the exclusive story of a charity that did well when it was supposed to be doing good.

Subscribe to The White Saviors now! Series launch: August 23

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Editor’s Note: WE Charity, its founders and related entities have notified Canadaland that they intend to sue Canadaland because they contend that the trailer and press release concerning The White Saviors podcast contain “baseless allegations”.

You can read their “Libel Notice” here and their detailed response to the trailer and press release here. Canadaland reminds listeners that the White Saviors trailer and press release provide a summaries of the information and allegations that will be fully explained in the podcast series, including WE’s responses to the allegations.

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This trailer contains source materials used under the Fair Dealing provisions of the Copyright Act.

Sources:

It Takes a Child

Craig Kielburger's Story - A Journey into Child Labour

Directed by Judy Jackson

Produced by Judy Films

Youtube

The Story of Craig Kielburger

produced, and narrated by Sherine Mansour

CPAC

Youtube

In Search Of Character

LiveWire Media

Elkind+Sweet Communications, Inc

https://www.livewiremedia.com/product/in-search-of-character/

The Price WE Paid

The Fifth Estate/CBC

Interview with Craig Kielburger

CSPAN

Craig Kielburger NSB Speakers promotional video

Youtube

Marc Kielburger NSB Speakers promotional video

Youtube

WE Movement Youtube Channel

https://www.youtube.com/channel/UCm6agaIkn5aBJlLLds7P1HQ

MeToWe Youtube Channel

https://www.youtube.com/channel/UCm6agaIkn5aBJlLLds7P1HQ

CTV News - Kielburger brothers interview with Lisa Laflamme

https://www.youtube.com/watch?v=m_p5PRLy2os

MTV Cribs: Craig Kielburger Episode

Haddon Strategy

https://vimeo.com/49975157

Editor’s Note (August 20, 2021): WE Charity, its founders and related entities have notified Canadaland that they intend to sue Canadaland because they contend that the trailer and press release for The White Saviors contain “baseless allegations”.

You can read a copy of their Libel Notice

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