Innova.buzz

De: Innovation and Modern Marketing
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  • The InnovaBuzz Podcast explores the minds of innovators, entrepreneurs and creatives. You’ll learn about values, strategies, tactics and mindset from some of the world’s most successful entrepreneurs. Join internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss, The World's Best Human-Centred Podcasting Coach , as he chats with awesome guests who are committed to innovation, service and modern marketing. Each episode is a conversation with inspiring people who make wonderful contributions to our knowledge in these areas and spark curiosity and ideas to pursue. Gain insight into what makes them ‘tick’, what ‘lights them up’, why they do what they do and what inspiration and value they add to their world. The Innova.Buzz Podcast is designed for smart businesses that want to stay on top of innovation in order to compete in today's market place! Subscribe now so you never miss an episode! Past guests have included Michael E Gerber, Kevin Kelly, Marcus Sheridan, Gill Hicks, Tanya Alvarez, Anastasia Lipske, Gino Wickman, Jeffrey Madoff, Gabrielle Dolan, Mark Schaeffer, Steve Blank, Joey Coleman, Mike Michaelowitz, Ann Janzer, Michele Wucker, Soulaima Gourani, Robin Colucci, Sheryl Plouffe, Kedma Ough, Cathryn Lloyd, Wade Galt, Ramon Ray, Michelle Mazur, David Goldsmith, Todd Cherches, Rita McGrath, Terri Trespicio, Liz Wiseman and so many more wonderful people - over 600 to date!

    innovabiz.substack.com
    Jürgen Strauss
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Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
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Episodios
  • James Hipkin, Humanizing Digital Marketing: From Customer Pathways to AI Power - InnovaBuzz 667

    James Hipkin, Humanizing Digital Marketing: From Customer Pathways to AI Power - InnovaBuzz 667
    May 7 2025
    Our guest in this episode is James Hipkin, a vivacious marketing strategist and digital agency leader who’s spent decades helping businesses cut through the marketing noise with authentic, customer-centered strategies. James delights in challenging the status quo, advocating for marketing that genuinely adds value and using AI as a creative ally (not a replacement!) to keep the human touch alive. In his upbeat conversation with host Jürgen Strauss, James ditches “icky marketing” in favor of meaningful customer pathways and demonstrates how curiosity, clarity, and compassion drive long-term business success.Key points discussed include:* Transforming “Call to Action” into Customer Pathways: James encourages a mindset shift, inviting customers along value-filled journeys instead of simply shouting for attention.* Blending Human Creativity with AI for Better Results: He joyfully shares how AI can spark ideas, provide audience insights, and enhance marketing—while always keeping people at the heart.* Building Relationships for Sustainable Growth: James underscores that true marketing success is about lasting relationships, focusing on customer value beyond the first sale.This episode is packed with refreshing ideas and practical inspiration for marketers ready to innovate with empathy, measurement, and a dash of fun!Listen to the podcast to find out more.Show Notes from this episode with James HipkinChampioning Value-Based Marketing Over "Icky" TacticsStep into the world of marketing that puts people first with James Hipkin, a marketing strategist and digital agency leader who joined me, Jürgen Strauss, on the InnovaBuzz podcast for a vibrant discussion. James has spent decades rallying against what he calls "icky marketing"—those manipulative, hard-sell tactics that leave everyone feeling a little grimy. Instead, he champions a marketing ethos rooted in creating real value for customers and businesses alike. His approach is all about forging genuine connections and focusing on knowledge-sharing, where education and trust replace the noise of pushy promotions.James’s mission is to transform marketing, one business owner at a time. He believes great marketing brings value not only to the business but, most importantly, to the customer. By focusing on educating the ideal audience and nurturing relationships, James shows how we can move away from the transactional and toward the transformational.The Mindset Shift: From Calls to Action to Customer PathwaysA standout moment in our conversation was James’ bold proposal: stop shouting "Call to Action" and start building "Pathways." The typical call to action often feels like a marketer barking orders, rather than an invitation. James encourages us to create "people like you pathways"—roads marked with relevant information, gentle invitations, and meaningful touchpoints.For example, James described how he used AI to brainstorm alternatives to the tired “related products” label in e-commerce. He then checked these options with his team and polled the client’s audience, ensuring the final choice resonated. This approach transforms the customer experience from a pushy sales pitch to a helpful, human-guided journey.Prioritizing the Second Sale and True Customer RelationshipsJames reminds us that the most important sale is not the first—it’s the second. He champions a philosophy where marketing is seen as the beginning of a relationship, not the end. Businesses that focus on ensuring customers return are the ones who thrive; after all, if you can create a repeat buyer, chances are they’ll keep coming back for more.We shared stories about brands that either courted us for one quick transaction or truly invested in our long-term success. When we genuinely care about ongoing customer success, we’re building trust, nurturing advocates, and creating fertile ground for innovation. The game isn’t about the big win; it’s about showing up, again and again, for your customers.Bringing Humanity Into AI-Driven MarketingWith the AI wave sweeping through marketing, James stands out with his level-headed, human-first approach. Rather than surrendering creativity or empathy to technology, he leverages AI as a brainstorming partner—a tool for generating ideas and stimulating discussion. For instance, he uses AI to analyze customer interviews and online forums, but always brings the final decision back to the team for a human touch.This collaborative approach sparks creativity and widens perspective. AI provides the stimulus, but people make the final call, ensuring that empathy and authenticity remain at the heart of every campaign.Grounding Innovation in Data and MeasurementJames brings with him the rigor of the direct marketing world—a place where every strategy lives or dies by data. He believes great marketing is a three-legged stool: strategy (who and why), planning (how and when), and, most critically, measurement. Without that third ...
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    51 m
  • Debra Eckerling, Joyful Accessible Goals: Celebrate Wins and Fuel Progress - Innova.buzz 666

    Debra Eckerling, Joyful Accessible Goals: Celebrate Wins and Fuel Progress - Innova.buzz 666
    Apr 30 2025
    Our guest in this episode is Debra Eckerling, a joyful goal strategist, award-winning author, and mastermind behind the DEB Method for simplified goal setting. Deb’s mission is to make goal pursuit contagious and fun, inspiring everyone to move toward what truly lights them up by connecting their goals to genuine passion. In her lively chat with host Jürgen Strauss, Deb shares her contagious enthusiasm for creating an authentic roadmap to success—one that begins with self-awareness, celebrates every win, and leans into the magic of community.Key points discussed include:* Building Goals on Authentic Passion: Deb emphasizes that meaningful goals must stem from self-discovery, not “shoulds”—what excites you is what sustains you!* Celebrating Wins to Fuel Motivation: She encourages daily recognition of even small achievements, using a “win list” to keep momentum sparkly and strong.* Harnessing Community & Boundaries: Deb champions networking as a source of mutual delight and support, while also gracefully setting boundaries to stay mission-aligned.This episode is a delightful boost for anyone craving more joy, clarity, and connection on their goal-getting journey!Listen to the podcast to find out more.Show Notes From This Episode with Debra Eckerling, The DEB MethodIgniting Joyful Goal Setting: The Deb Eckerling ApproachToday, I’m delighted to dive into a radiant conversation with Debra Eckerling, goal strategist, workshop leader, and author on a mission to make goal setting as joyful and contagious as laughter. From the get-go, Deb’s energy simply bubbles over, transforming what many might consider a dry subject into a dynamic, celebratory experience. It's this passion that underpins her signature DEB Method—a method rooted in simplicity, authenticity, and genuine joy.Deb believes that setting and getting goals shouldn’t feel like another chore on the to-do list. Instead, it ought to invigorate us, spark creativity, and become a party everyone wants to attend. By infusing goal setting with enthusiasm and a sense of celebration, Deb empowers others to find delight and meaning in each step toward their dreams.The Foundation of Authentic Goals: Knowing What You WantOne of Deb’s core beliefs is that successful goal setting starts with true self-awareness. She observes that all too often, people pursue goals that aren’t genuinely theirs—falling into the “shoulds” handed down by others or dictated by circumstance. As she wisely puts it: “You can’t get what you want unless you know what that is.” This insight, though deceptively simple, lies at the heart of her philosophy.Deb shares how, both in her own journey and in her coaching and workshops, she’s seen people transform simply by reconnecting with what brings them joy. She encourages us to pause, reflect, and ask ourselves not what others expect us to do, but what genuinely lights us up from within. This intentional approach lays the groundwork for goals that are rooted in authenticity—goals that inspire commitment and create lasting fulfillment.Transforming Obligations into OpportunitiesWhat about those times when you’re stuck in a job or obligation that isn’t your passion? Deb offers a gentle, practical perspective. Not everyone can immediately leap away from the day-to-day things that don’t light them up, and she’s quick to acknowledge the realities—bills, families, and the necessities of life. But even within these constraints, there’s space for joy.Deb proposes finding “a hit of joy” on the side, whether that’s a creative project, a side hustle, or simply an activity that brings happiness. By letting these joyful pursuits fuel your spirit, you bring lightness into all areas of your life. Sometimes, these passion projects might even become a pathway to something bigger, but at the very least, they help make the less exciting responsibilities a bit more palatable.Building Your North Star: The DEB Method UnpackedAt the center of Deb’s approach is her namesake DEB Method—Determine your mission, Explore your options, Brainstorm your path. The process begins with self-exploration, inviting you to visualize the life you want and craft both current and future bios, shaping your direction with clarity and intention. As Deb illustrates, this isn’t just about dreamy thinking—it’s about building a foundation, a “North Star,” that keeps your actions anchored and purposeful.The next steps encourage curiosity and creativity: exploring your options and then brainstorming the actionable steps to get there. By breaking down even big, ambitious goals into tangible, joyful pieces, Deb removes the intimidation and opens the door to real progress. It’s a framework that honors both vision and practicality, always guided by what lights you up.Boundaries and Saying Yes to YourselfOf course, following your true path also means learning to say “no”—sometimes a gentle “not now”—to ...
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    57 m
  • David Hirschfeld, Quickly Transforming Ideas into Revenue: Launch First Methodology - InnovaBuzz Episode 665

    David Hirschfeld, Quickly Transforming Ideas into Revenue: Launch First Methodology - InnovaBuzz Episode 665
    Apr 23 2025
    Our guest in this episode is David Hirschfeld, a seasoned software development expert with a physics background and a passion for helping startups succeed. From his experiences of both success and failure, David has crafted the Launch First methodology for rapidly progressing startups from idea to revenue generation. In his conversation with host Jürgen Strauss, David elaborates on the critical elements of startup success, the transformative power of AI, and the significance of detailed documentation for business growth. Key points discussed include:* Importance of Early Product Market Fit: David emphasizes testing the market with a simple prototype and obtaining early sales to validate the business concept.* Leveraging AI for Efficiency: He shares insights on using AI to drastically accelerate software development, highlighting its role as a transformative workplace companion.* Comprehensive Documentation for Success: David underscores the importance of detailed process documentation as a foundation for scalability and business value.This conversation is an enlightening journey through the essentials of startup success and innovation, illustrating how meticulous planning and cutting-edge technology can drive real-world impact.Listen to the podcast to find out more.Show Notes from this episode with David Hirschfeld, TekyzTurning Ideas into Reality with Speed and PrecisionWelcome to another enlightening episode of InnovaBuzz, where we delve into the minds of innovators who turn visionary ideas into tangible success. In this episode, Jürgen Strauss chats with David Hirschfeld, a software development expert and the founder of Tekyz Inc. David shares his insights on efficiently transforming concepts into cash flow, providing invaluable lessons for startups and established businesses alike. Let's uncover the key takeaways from their engaging conversation.The Launch First MindsetDavid Hirschfeld's "Launch First" methodology is about hitting the ground running. He emphasizes the importance of getting a feasible product into the market quickly to test its viability and refine it based on customer feedback. By launching early, startups can create a revenue stream that supports further development and reduces dependency on investor funding. This real-world testing is a litmus test for product-market fit and ensures that the solution addresses genuine customer needs, creating a sustainable business model from the onset.Learning from Failure and SuccessDavid's journey with Tekyz Inc. is filled with tales of both triumph and lessons learned from failures. He candidly shares how his previous ventures, one a success and the other a failure, shaped his understanding of what it takes to build a thriving business. His experience underscores the need for entrepreneurs to focus on the core problem their product solves rather than becoming enamored with their own vision. By prioritizing customer needs, startups can avoid common pitfalls and maintain a pathway to success, learning from the past to forge a brighter future.The Role of Playbooks in ScalingAt the heart of Tekyz Inc.'s operations is the concept of detailed playbooks. These are systematic, document-based workflows that capture the nuanced processes often held as tribal knowledge within a company. By documenting these workflows, companies can ensure consistent quality and scalability, regardless of personnel changes. This systematic approach not only enhances internal efficiencies but also increases the company's value by providing structured, repeatable processes that any new team member or potential acquirer can easily follow.Integrating AI for Business EfficiencyDavid explores the transformative role of AI in business, especially in software development and workflow automation. By leveraging AI, Tekyz Inc. has drastically accelerated its processes, cutting development times and enhancing precision. This integration allows businesses to handle intricate tasks with ease and speed, driving innovation further. David encourages entrepreneurs to embrace AI as a tool that not only streamlines operations but also opens up new avenues for creativity and efficiency, pushing the boundaries of what's possible.Bridging Project Management and CommunicationOne innovative project underway at Tekyz Inc. is automating communication and project management systems using AI. This aims to provide clients and internal teams with a seamless interface to manage projects, track progress, and resolve queries independently. By cultivating a direct relationship with the project management tool, users experience improved clarity and efficiency. This development highlights David's commitment to transforming traditional approaches and providing cutting-edge solutions tailored for today's dynamic business environments.Challenges Can Spark CreativityDavid's approach to innovation often stems from the challenges he encounters, either personally or within his team. He nurtures an environment ...
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    55 m
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