Jonathan Maxim is the founder of Viral App Launch, where he helps tech startups and app founders scale to 10,000+ users and prepare for investor growth. Since 2016, Jonathan has worked with over 150 apps, specializing in user acquisition, monetization, and investor readiness—the core drivers of sustainable startup success.

His proven growth systems have delivered standout results, including leading TikTok's regional launches with 22,250 new users per month across the UK, USA, and Brazil; optimizing conversion strategy for Universal Music Group to increase annual revenue by $2.2 million; and helping HeyPal scale to one million users in just six months.

Jonathan works closely with both bootstrapped founders seeking smart, efficient growth and funded startups aiming for rapid, profitable scale. His mission is simple: help founders turn promising apps into scalable, revenue-generating businesses investors want to back.

During the show we discuss:

• Why most founders can build an app — but fail to get traction that investors trust
• Why 10,000 users is the statistical proof point that makes startups investable
• The importance of knowing your CAC (Customer Acquisition Cost) and LTV (Lifetime Value)
• How Jonathan split-tested his way to the messaging that converts founders
• Why traction must be measurable, repeatable, and scalable to raise capital
• The difference between building an app… and building an investor-ready business

Resources:
https://www.viralapplaunch.com/
@itsJmaxim on Instagram

Tillman Holloway is a former standout football player at the University of Texas, earning All-American honors and First-Team All-Big 12 recognition as a guard. Following his athletic career, he transitioned into entrepreneurship, building over a decade of experience in Bitcoin and blockchain technology.

He founded NFTglee to unlock real-world NFT utility powered by Bitcoin's scalability and now leads Arch Public, a trading technology company focused on delivering institutional-level automation to everyday traders.

Arch Public provides user-driven, rule-based trading strategies that remove emotion from decision-making and help traders perform consistently across market conditions. The company specializes in advanced futures and crypto algorithms, offering innovative tools for managing risk and opportunity as Bitcoin continues gaining traction within traditional finance and institutional markets.

During the show we discuss:

• Why most crypto traders lose money due to emotional decision-making — and how rule-based automation fixes that
• How Arch Public uses algorithmic strategies (including arbitrage and structured scaling) to outperform passive investing
• The importance of protecting cost basis and managing volatility in 24/7 crypto markets
• What "institutional-level automation" really means — and how retail traders can access it
• Why security matters: non-custodial design and never holding client funds
• How algorithmic trading is evolving as Bitcoin gains mainstream and institutional adoption

Resources:
https://archpublic.com/

Sam Kwak is a real estate investor, serial entrepreneur, author, and licensed pilot, best known as one half of the Kwak Brothers. His mission is simple but powerful: to help every American family achieve financial peace of mind. Through a portfolio of companies, Sam helps families pay off debt, make smarter investment decisions, and solve real-life financial challenges.

Sam immigrated to the United States from South Korea in 1999, settling in Chicago with his family. As the son of a church pastor, he grew up facing financial hardship while navigating language and cultural barriers. In 2012, Sam and his brother Daniel launched a mobile DJ business, which they later sold to begin their real estate investing journey in 2014. After years of struggle, they experienced a major breakthrough in 2017—scaling from zero to over 75 rental units in just one year.

Today, Sam educates and empowers investors worldwide through YouTube, live stages, and the FORCE Strategy, a system he co-created to acquire real estate without using personal cash or credit.

During the show we discuss:

• Sam's core strategy for helping families pay down their home loans dramatically faster
• How an offset mortgage works and how it keeps cash accessible while reducing interest
• Why most homeowners misunderstand and misuse HELOCs
• What a daily interest ledger is and how to use it to your advantage
• The meaning of "financial peace of mind" and why it's central to the Kwak Brothers' mission
• How immigrating to the U.S. shaped Sam's view on opportunity and entrepreneurship
• The struggles from 2014–2017—and what led to scaling from 0 to 75+ rental units in one year
• What the FORCE Strategy is and how it helps investors acquire property without using personal cash or credit
• How education, software, community, and income-producing assets work together to create lasting freedom

Resources:

https://acceleratedstrategies.com/

https://thekwakbrothers.com/

Jeremy Gilpin is a nationally recognized expert in government-guaranteed lending with over 20 years of experience in banking, specializing in USDA and SBA programs that expand access to capital in rural and underserved communities. He currently serves as Chairman of the Board of Community Bankshares, Inc. and President & CEO of Community Bank & Trust in LaGrange, Georgia, leading one of the nation's fastest-growing mission-driven banks.

Over the course of his career, Jeremy has closed and serviced more than $4 billion in loans across complex programs including USDA B&I, REAP, FSA, USDA 9003, IRP, RLF, and SBA. A U.S. Army veteran, he brings disciplined leadership and a strong public-service mindset to finance. Jeremy has chaired the National Rural Lenders Association, served as President of the National Rural Lenders Roundtable, and actively volunteers, including service on the Nevada Advisory Board for the Special Olympics.

During the show we discuss:

• Various government-backed programs beyond traditional loans that support small businesses
• How underqualified applicants can still access USDA, SBA, and other government-backed funding
• Steps small business owners need to take to qualify for USDA funding to grow their business
• Which types of businesses are eligible for government guarantee lending
• Why a solid business plan is critical to securing approval
• How to navigate funding when online lenders don't offer "common sense" solutions
• Key documentation to prepare for approval and increase chances of success
• How businesses can access loans ranging from $10K to $50M through government-backed programs
• The value of working with a "throwback bank" and how to find one that aligns with your needs

Resources:

https://communitybankshares.com/

Joe Killinger is a real estate entrepreneur with over 30 years of experience across nearly every corner of the industry. Throughout his career, he has worn many hats—Agent, Investor, Syndicator, Founder, and Operator—often simultaneously. Joe has been personally responsible for the sale and/or marketing of more than 6,500 real estate assets, contributing to over $950 million in closed transactions across the United States.

Beyond transactions, Joe invests his time and capital into multiple real estate brands, helping them stay at the forefront through the strategic use of content, community, and business innovation. As an entrepreneur, investor, and real estate content creator, Joe shares real-world insights from his own experience and interviews with top brokers, investors, developers, marketing professionals, and economic experts. His content focuses on brokerage, investing, and entrepreneurship. Connect with Joe on Instagram @joekillinger or on YouTube at Joe Killinger.

During the show we discuss:

• What inspired Joe to create joekillinger.co as a hub for real estate professionals
• Lessons from over 30 years in real estate that shaped how he operates today
• How he scaled multiple real estate companies to significant revenue quickly
• The traits and strategies that separate top-performing agents and investors from the rest
• Why content, community, and personal branding are critical in modern real estate businesses
• How to leverage systems like CRMs and focus on relationships for sustainable growth
• Common mistakes agents make in growing their business—and how to avoid them
• Insights on balancing roles as an operator, investor, and content creator while staying ahead of industry trends

Resources:
https://www.joekillinger.co/

Tyler Cauble is a commercial real estate investor, author, and speaker dedicated to helping entrepreneurs, business owners, and investors build long-term wealth through strategic property investments. As the founder of The Cauble Group, Parasol Property Management, Hamilton Development, and CREcentral.com, Tyler has built a vertically integrated ecosystem supporting every stage of the commercial real estate journey—from acquisition and development to management, marketing, and education.

Through The Cauble Group, he is known for transforming underperforming properties into high-performing assets and guiding clients through value-driven buying, selling, and leasing strategies. His companies focus on operational excellence, innovative redevelopment, and community-enhancing projects. Tyler is the author of Open for Business: The Insider's Guide to Leasing Commercial Real Estate and a sought-after speaker and content creator.

Driven by the belief that commercial real estate can build generational wealth, Tyler empowers others to take bold, strategic steps—one deal at a time.

During the show we discuss:

• Why Tyler built a vertically integrated CRE ecosystem—and how controlling every stage creates long-term value
• The "Discovery, Plan, Execution" framework and why strategy beats transactions every time
• Common mistakes new commercial investors make—and how to avoid expensive learning curves
• Why leasing strategy is the real profit lever in commercial real estate (and often overlooked)
• How Tyler's dual role as owner + broker shapes smarter, more practical investment advice
• Turning underperforming properties into high-performing assets through repositioning and execution
• The role of education, community, and mindset shifts in scaling from first deal to legacy portfolio
• What the future of CRE looks like—and where opportunity still hides for strategic investors

Resources:

https://www.tylercauble.com/

Jason Fishman is a marketing strategist with over 15 years of experience helping brands scale through data-driven, multi-channel campaigns. As a "New Media Enthusiast," he has led initiatives across search, social, programmatic, influencer, and content marketing—holding leadership roles on the agency, brand, and vendor sides that give him a unique, 360° perspective.

Before founding DNA, Jason led product marketing for a major mobile ad network representing 1,500+ publisher apps and top-tier advertisers. Since launching DNA in 2014, he's worked with 850+ brands and managed 500+ digital funding campaigns, generating nine figures in results across eCommerce, lead generation, and capital raises.

A recognized thought leader, Jason has spoken at leading tech and marketing conferences, hosts the Test. Optimize. Scale. podcast, and contributes to the Forbes Agency Council and Crowdfund Professional Association Board. He leads a Los Angeles-based team focused on measurable growth and full-funnel performance.

During the show we discuss:

• What inspired DNA's focus on data-driven, full-funnel marketing for brands and investors
• How the 8-Point Strategy helps companies launch faster with clarity, precision, and scalability
• The most common mistakes founders make when marketing to investors—and how to avoid them
• How to know when a campaign is ready to scale versus when it needs further testing
• The metrics that actually matter when measuring investor marketing success
• How first-party data, pixel tracking, and targeting drive consistent 3–10x ROAS
• How storytelling, validation, and multi-channel strategy convert attention into investor action

Resource:
https://www.digitalnicheagency.com/

Tom Forsberg is the Chief Revenue Officer at Big Think Capital, where he leads revenue growth across the firm, including its syndication investment platform. As a founding team member, he has been instrumental in shaping the company's success by aligning all revenue-generating departments. Prior to Big Think Capital, Tom was a Sales Manager at a national telecommunications company, consistently earning President's Club recognition.

A Bryant University graduate with a Bachelor's degree in Finance, Tom was a Division I lacrosse captain and All-American athlete. He is known for his client-centric approach, commitment to earning trust, and focus on long-term relationships. Outside of work, Tom enjoys wakeboarding, snowboarding, and spending time with family.

During the show we discuss:

• The range of business funding solutions Big Think Capital offers and who they're best suited for
• How the end-to-end application and approval process works, from intake to funding
• Typical funding timelines and how quickly businesses can access capital
• The criteria used to evaluate businesses, including options for less-than-perfect credit
• How Big Think Capital maintains transparency around rates, fees, and repayment terms
• How dedicated funding specialists help business owners choose the right product
• Ongoing support, repeat funding, and preparation for future rounds of capital

Resources:
https://bigthinkcapital.com/