Brendon Sedo is a serial entrepreneur and blockchain innovator whose journey began early, scaling a service company to over 100 locations by the age of 19. He went on to co-found Joist, the world's largest contractor platform, which now generates more than $18 million in annual recurring revenue and processes over $1 billion in payments each year.

Driven by a passion for innovation and real-world impact, Brendon entered the cryptocurrency and blockchain space as an initial contributor to Core and Core Ventures. There, he champions user-centric development, focusing on sustainable utility and self-reliance rather than short-term hype. At Core, Brendon leads Web2 business development partnerships, oversees Core Ventures and the Core Venture Network to fund builders and accelerate ecosystem growth, and has secured key integrations with over 10 major blue-chip projects.

A true global citizen with experience living in Winnipeg, Mexico City, and Lisbon, Brendon bridges the gap between sophisticated blockchain technology and everyday user needs. His work reflects a community-first mindset, blending entrepreneurial vision with a mission to make blockchain innovation both practical and accessible.

During the show we discussed:

• Bitcoin as a lasting financial force, not a trend.
• Why Bitcoin outlasts other cryptocurrencies.
• Decentralization as Bitcoin's shield from control.
• Bitcoin's role as digital gold and store of value.
• How scarcity drives Bitcoin's long-term worth.
• Global adoption signaling Bitcoin's permanence.
• Misconceptions about Bitcoin's legitimacy.
• Institutional adoption validating Bitcoin's role.
• Key risks and why Bitcoin can endure them.
• Bitcoin's shift from digital gold to active capital.
• Earning yield, borrowing, and transacting with BTC.
• DeFi and Layer 2 innovations boosting Bitcoin utility.
• How active capital strengthens Bitcoin's ecosystem.
• Bitcoin's rise as a dynamic, multi-use asset.

Resources:

https://coredao.org/

Annetta Powell is a powerhouse entrepreneur, best-selling author, and the ultimate queen of creating wealth through multiple streams of income. At just 25, she had an epiphany: the road to millionaire status didn't run through living paycheck-to-paycheck. So, she boldly ditched her blue-collar job as a materials coordinator at Johnson Controls and dove headfirst into the lucrative world of real estate.

Instead of letting the experience define her, Annetta used it as fuel for an epic comeback. Today, she owns a thriving Digital Product Agency, teaching aspiring entrepreneurs how to transform their ideas into income—all from the convenience of their cellphones.

Annetta Powell is living proof that no challenge is too great and no setback too overwhelming to overcome. Her journey is a masterclass in resilience, determination, and turning setbacks into comebacks. If you're ready to level up and take control of your entrepreneurial future, connect with Annetta on Instagram: @annettapowell.

During the show we discussed:

• Get paid for what you know with digital products
• Turn your story into a product that sells while you sleep
• Start with an e-book as your first product
• Use lead magnets to get low-cost leads
• Follow steps to create your first course
• Simplify course creation with the DPC System
• Build funnels and extras to boost sales
• Launch your first product in 10 days or less
• Use challenges to sell your products
• Make challenges convert more sales
• Sell more with master classes
• Use AI to create products faster
• Add upsells and downsells to maximize ROI
• Write email sequences that drive sales
  

Resources:

https://annettapowell.com/

Jon is a top Franchise Consultant, investor, author, and speaker specializing in non-food franchising. As CEO of FranBridge Consulting, he draws on his experience as a former Inc. 500 franchise system president and multi-brand franchisee to help clients explore business ownership. Through FranBridge, Jon connects entrepreneurs with over 600 high-growth non-food franchise opportunities, providing expert guidance throughout the process.

Previously, Jon served as President of ShelfGenie, a national franchise with 200 locations, and was Vice President of Sales at Carter's Inc., where he managed over $350 million in annual sales. He began his career as a Consultant with Accenture, working internationally. He is also the author of Non-Food Franchising and a recognized thought leader in the franchise and investment space.

Jon earned a BBA in Finance and an MBA from the University of Georgia and was named to UGA's "40 Under 40" list in 2014. He lives in the Atlanta area with his wife and three children and serves on the boards of Growing Leaders, Inc. and the Entrepreneur's Organization while mentoring through various nonprofits.

During the show we discussed:

• Why focus on non-food franchises
• Why non-food often beats food franchising
• Helping clients discover unexpected franchise options
• What it's like to work with FranBridge Consulting
• Finding the right franchise fit
• Typical franchise investment range
• Common funding options (SBA, retirement, etc.)
• Why franchises earn 1.5X higher exit multiples
• Balancing risk vs. return in franchising
• Owner-operator vs. semi-absentee models
• Support systems from franchise partners
• Common franchising misconceptions
• Traits of successful franchise owners

Resources:

https://franbridgeconsulting.com/