Get the Midterm Rental Insurance Blueprint: https://experimentrealestate.com/#blueprint

In this forward-focused episode of In The Lab, Ruben breaks down the three pillars he’s using to engineer a powerful and intentional 2026: a clear definite aim, an AI-powered execution toolbox, and the 1-5-10 framework for turning vision into action. After reflecting on Q4, two AI workshops, and the patterns he’s seen among operators and entrepreneurs, Ruben explains why most people fail at goal setting — and how a simple shift in mindset and structure changes everything.

He walks through why experimentation is the only path to discovering your purpose, how to filter every opportunity through a 10-year trajectory, and why alignment becomes your internal GPS. From there, Ruben shows how AI removes the two biggest excuses holding people back — lack of information and lack of time — and how to use AI as a personal board of directors to eliminate blind spots and accelerate execution.

Finally, Ruben breaks down the 1-5-10 framework, including how to define your 10-year dream life, reverse-engineer your five-year milestones, convert that into one-year focus, and translate everything into monthly and weekly sprints that actually stick. This episode is a practical blueprint for anyone who wants to avoid another “New Year sprint–February fizzle” cycle and instead build a system that compounds for years.

Tune in now to learn how to set a clear aim, harness AI, and build a weekly structure that finally closes the gap between who you are and who you’re becoming.

#EntrepreneurMindset #GoalSetting #AIForBusiness #ProductivitySystems #ExperimentNation #BusinessGrowth #VisionPlanning #RealEstateEntrepreneur #MindsetMatters #2026Planning

In this powerhouse episode of In The Lab, Ruben sits down with Jack Martin — co-founder and CIO of 52TEN, one of the top mobile home park operators in the United States. Jack brings decades of experience across development, acquisitions, capital formation, and operations, having overseen over $1B in real estate projects and more than 2,000 lots nationwide.

Jack breaks down why mobile home parks sit at the lowest end of the real-estate risk spectrum, how they deliver unusually stable cash flow, and why investors from high-net-worth individuals to family offices chase the asset class for its superior tax advantages. He explains the core difference between mobile home parks and RV parks, why land improvements are the real engine of bonus depreciation, and how lot-rent economics create both affordability for residents and reliable income for operators.

Throughout the conversation, Jack unpacks key levers for value creation — sub-metering, operational discipline, expense reduction, proper sizing for scale, and what separates truly institutional-quality parks from everything else. He also reveals how his team evaluates 150 deals a year and buys only three, why scarcity drives long-term upside, and how EOS, belief, and people have shaped 52TEN’s rise into a market leader.

This episode is a must-listen for anyone who wants to understand the real math behind mobile home park investing, see how large operators think, and learn why this niche remains one of the most tax-efficient, recession-resistant strategies in the country. Tune in now to discover why Jack calls mobile home parks “the most stable real estate in America.”

Get the Midterm Rental Insurance Blueprint: https://experimentrealestate.com/#blueprint

HIGHLIGHTS OF THE EPISODE:

08:02 Jack talks about why MHPs are lowest on the risk spectrum

25:56 Jack talks about applying cost segregation

KEEPING IT REAL:

06:00 – Mobile home park model

08:06 – Why investors choose MHPs

10:36 – Bonus depreciation power

12:57 – Tax buckets clarified

14:49 – Investor profiles shift

21:17 – Land improvements explained

24:53 – Cost-seg advantage

28:10 – Evaluating properties

33:03 – Renting land, not homes

37:56 – Tenant stability factor

45:28 – Why new parks aren’t built

49:04 – Expense leaks & fixes

53:05 – Affordability for residents

57:22 – Yield expectations

1:04:12 – Belief, EOS, people

Episode Hashtags: #MobileHomeParks #RealEstateInvesting #AffordableHousing #WealthStrategy #PassiveIncome #TaxStrategy #LandImprovements #MHPInvesting #FinancialFreedom #ScaleWithStability

CONNECT WITH THE GUEST

Website: https://52ten.com/

Linkedin: https://www.linkedin.com/in/jack-martin-52ten/

Get the Midterm Rental Insurance Blueprint: https://experimentrealestate.com/#blueprint

In this reflective episode of In The Lab, Ruben unpacks one of the most overlooked success variables in entrepreneurship and temporary housing: your environment. After attending a high-level BookThinkers event hosted by his friend Nick Hutchinson of episode #99 and reconnecting with mentors and peers, Ruben breaks down how proximity, intention, and the rooms you choose to enter shape your growth more than tactics ever will.

He shares the deeper meaning behind the “white lab coat vs. the suit” rebrand—why beginner operators need experimentation, and why seasoned operators need depth, systems, and specialization. Ruben walks through how he discovered his tribe across short-term rentals, mid-term rentals, insurance housing, and beyond, with pivotal moments sparked by guests like Michael Sjogren (Episode 91), Dr. Rachel Gainsbrugh (Episodes 81 & 263), and Will Dotson. Each connection created a bridge, a business model, or a breakthrough reminder.

This episode zooms in on the power of alignment, integration, and why deeper rooms lead to bigger opportunities, why Q4 is advantage season, and how vertically aligning your mission, business, and contribution creates momentum that lasts beyond a single market cycle.

If you’ve ever felt stuck between where you are and the room you know you should be in, this episode is your invitation.

Tune in now to learn how to choose environments that elevate you, adopt belief systems that accelerate you, and build a business that serves something bigger than yourself.

#EntrepreneurMindset #RelationshipEquity #BusinessGrowth #RealEstateInvesting #Networking #ExperimentNation