Get the Midterm Rental Insurance Blueprint: https://experimentrealestate.com/#blueprint

In this solo episode of In The Lab, Ruben breaks down a powerful mindset shift that quietly determines how long it takes you to win: the timeline you give yourself. Drawing from recent paradigm shifts, personal reflection, and lessons from Dr. Benjamin Hardy’s recent publication of the Science of Scaling and Time is a Tool, he challenges the assumption that big goals naturally require long time horizons.

The episode explores why most entrepreneurs dramatically underestimate what they can accomplish when stakes are raised and timelines are compressed. Using real-life examples—from school deadlines to business growth—Ruben explains how Parkinson’s Law shows up in careers, investing, and entrepreneurship, and why time itself is often the constraint we unknowingly create.

Ruben also walks through a practical reframing exercise: instead of asking “how” something will take ten years, ask what would need to be true if you had to do it in three. By removing pressure and shifting perspective, new pathways emerge, better decisions surface, and execution accelerates.

This conversation is a reminder that growth doesn’t speed up by working harder—it speeds up by changing the questions you ask, the standards you set, and the timelines you accept.

Tune in now to learn how to use time as a tool, collapse long-term goals into shorter horizons, and design experiments that force clarity, focus, and faster results.

#EntrepreneurMindset #TimeIsATool #ParkinsonsLaw #BusinessGrowth #HighPerformance #ExperimentNation #RealEstateEntrepreneur #PersonalDevelopment #MindsetShift #EliteOperators

Get the Midterm Rental Insurance Blueprint: ⁠https://experimentrealestate.com/#blueprint

In this eye-opening episode of In The Lab, Ruben sits down with Serg Lupescu as he shares how he scaled from starting a single residential assisted living home at 22 years old to building an 8-figure portfolio of care facilities. After beginning his career path in nursing, Serg recognized early that traditional career paths capped both income and freedom, which pushed him toward entrepreneurship and building businesses around real estate-backed healthcare services.

Serg breaks down how residential assisted living actually works from a business perspective — including licensing, staffing models, revenue per bed, and why facilities under 10 beds often struggle financially. He explains how today’s biggest opportunities exist in acquiring distressed but licensed facilities, increasing capacity, improving operations, and repositioning properties to meet modern care expectations.

The conversation also dives into mindset, adversity, and leadership. Serg shares lessons from surviving childhood leukemia, navigating partnership betrayal that resulted in a $300K loss, and redefining his relationship with money, faith, and identity. He explains why true wealth is time freedom, presence with family, and building businesses that create real-world impact for families and communities.

Tune in now to learn how assisted living creates powerful cash flow, why demand is accelerating due to the aging population, and how service-driven real estate can become a long-term wealth and legacy strategy.

HIGHLIGHTS OF THE EPISODE:

16:36 Serg talks about redefining true wealth as time freedom, presence with family, and living life on your own terms.

59:16 Serg talks about the growing assisted living shortage driven by the aging population.

KEEPING IT REAL:

03:45 – CNA to Operator

06:30 — Entrepreneur Seasons Shift

10:15 — Hustle Culture Myth

15:45 — True Wealth Defined

20:45 — Career Path Decision

24:50 — CEO Mindset Formation

32:30 — MTR Bootcamp Ad

34:45 — Assisted Living Explained

44:30 — Licensing Setup Timeline

49:45 — Build vs Acquire

52:50 — Per Bed Economics

56:30 — Resident Stay Metrics

58:45 — Silver Tsunami Demand

1:02:15 — Capacity Value Add

1:04:30 — Facility Financing Structures

1:06:50 — Rate Optimization Lever

1:09:10 — Family Buying Drivers

1:12:15 — Low Industry Standards

1:17:30 — Partnership Loss Lesson

1:20:45 — Faith Money Identity

1:28:30 — Five Year Vision

1:35:45 — Emotional ROI Impact

1:42:30 — Community Platform Vision

CONNECT WITH THE GUEST

Linkedin: https://www.linkedin.com/in/serg-lupescu-60a62465/

Instagram: https://www.instagram.com/serg.lupescu/

Youtube: https://www.youtube.com/@serg_lupescu

#AssistedLivingInvesting #ResidentialAssistedLiving #HealthcareRealEstate #SilverTsunami #CashFlowRealEstate #LegacyWealth #ServiceBasedBusiness #EntrepreneurMindset #RealEstateScaling #ExperimentNation

Get the Midterm Rental Insurance Blueprint: https://experimentrealestate.com/#blueprint

In this deep-dive episode of In The Lab, Ruben welcomes back Brent Kesler — creator of The Money Multiplier Method and returning guest from Episode 138 (2021). Four years later, Brent returns with even more clarity, more proof, and more real-world examples of how infinite banking can transform the way entrepreneurs, investors, and families build wealth. Now holding over 30 policies personally, Brent breaks down exactly how he uses IBC to fund real estate, pay off debt, move money through private lending, and build generational wealth inside properly structured trusts.

Brent not only does this himself but he’s empowered thousands of entrepreneurs to use this vehicle including yours truly — Ruben Kanya.

Brent explains why most people misunderstand whole life insurance, how wealthy families have used these strategies for over 200 years, and why “becoming your own banker” gives you control banks never will. He also unpacks the mechanics behind policy design, how to access capital tax-free, why death benefit matters less than cash value, and how to integrate IBC with real estate, business operations, and multi-policy ecosystems.

Throughout the conversation, Ruben and Brent explore advanced strategies — from infinite wealth loops to family banking structures, premium flow sequencing, private lending arbitrage, and legacy planning. Brent also shares what’s changed since 2021, why more sophisticated investors are now using IBC, and how anyone can start regardless of income level.

Tune in now to learn how to take control of your capital, build a long-term wealth engine, and design a financial system that compounds for generations.

HIGHLIGHTS OF THE EPISODE:

19:08 Brent talks about how entrepreneurs stay broke by bleeding interest instead of building systems.

53:03 Brent talk about using policy loans instead of withdrawing

KEEPING IT REAL:

06:44 – Infinite Banking 101

10:58 – How wealthy families use IBC

15:36 – Brent’s $984K debt payoff journey

19:22 – Cash value explained clearly

23:41 – Why whole life (not term or IUL)

28:55 – Understanding policy design & funding

34:47 – Borrowing against your policy

40:12 – Real estate examples using IBC

45:58 – Arbitrage, spreads & recycling dollars

51:33 – How entrepreneurs misuse debt

56:09 – Avoiding policy design mistakes

1:02:44 – Using IBC inside partnerships

1:08:15 – Trusts, legacy planning & structure

1:14:50 – When not to use IBC

1:20:18 – Brent’s 2026 wealth playbook

1:28:07 – Final advice for long-term thinkers

CONNECT WITH THE GUEST

Website: https://themoneymultiplier.com/brent-kesler

Linkedin: https://www.linkedin.com/in/thebrentkesler/

Instagram: https://www.instagram.com/the.money.multiplier/

#InfiniteBanking #IBCStrategy #WealthBuilding #CashFlowBanking #RealEstateInvesting #EntrepreneurMindset #FinancialFreedom #MoneyMastery #WealthCreation #ExperimentNation