Charlie Blomfield isn’t just building a farm business, he’s building a voice that agriculture can’t afford to ignore.

In this episode of Humans of Agriculture, Oli sits down with Charlie Blomfield at Boridgeree, just outside Canowindra in Central West NSW. Farmer, business owner, marketer and one of the most talked-about voices in Australian agriculture right now, Charlie shares what’s driving him, how he’s built GreatHAY, and why he’s chosen to step so publicly into conversations around ag, media and advocacy.

From growing up in a tough era for agriculture, to working across Northern Australia and the Middle East, to building a modern mixed farming and hay business from the ground up, Charlie’s story is shaped by curiosity, conviction and a willingness to back himself.

But this conversation goes beyond the farm gate.

It explores the role agriculture must play in telling its story better, why traditional industry communication is falling behind, and how humour, clarity and honesty are helping Charlie connect with audiences far beyond agriculture.

This episode is about leadership, relevance, building teams, making hard decisions under pressure, and why the future of agriculture depends on more people being willing to speak in ways the rest of the country can actually understand.

Key insights from the conversation

• How Charlie went from asset management and private equity to building Boridgeree
• Why water security and flexibility shaped their move to Canowindra
• The evolution of Boridgeree from mixed farming into a branded hay business
• Why GreatHAY was built around simplicity, clarity and cut-through
• How social media became more than marketing and turned into a platform for advocacy
• What agriculture gets wrong when it tries to communicate with the broader public
• Why humour, character and storytelling are powerful tools for building trust
• How Charlie thinks about leadership, team culture and accountability on farm
• The value of coaching, perspective and creating time for what matters most
• Why agriculture needs more voices that are credible, human and willing to say what they really think

Chapters:
00:02 Introduction and why this conversation matters
02:03 Who Charlie is and what drives him
05:13 Growing up in ag and forging his own path
06:21 Global experiences and gaining perspective
10:30 Starting in business and backing himself early
12:00 Moving into farming and building Boridgeree
14:16 Water strategy and evolving the farm business
17:35 Building GreatHAY and the power of simplicity
20:27 Social media, storytelling and cutting through
22:57 Building teams, culture and leadership
27:47 Coaching, performance and managing priorities
34:31 Stepping into media and why ag comms is broken
40:10 Using influence to drive change in agriculture
46:28 Momentum, opportunity and staying relevant
53:18 Decision-making, perspective and what matters most
01:00:05 Advice for the next generation and future of ag

This is a special Humans of Agriculture “radio-style” episode recorded at CommBank’s Cultivate event in the Hunter Valley — bringing together voices from across the agricultural supply chain.

Across four mini-conversations, we unpack the key forces shaping modern agriculture:

• Innovation and ag tech adoption
• Succession and family business transition
• Financial strategy and risk
• Market dynamics and global demand

This episode captures the energy of the room — where farmers, advisors, innovators, and financiers are all working toward a stronger, more resilient industry.

👥 Featured Guests

• Roddy Brown (CommBank) — Why Cultivate exists and the importance of next-generation farmers
• Bill Mitchell (Optiweigh) — Turning a farm frustration into a global ag tech business
• Glenn Calder (Viridian Financial Group) — Practical realities of succession, structure, and long-term planning
• Tash Greenwood (CommBank) — Supply chain insights and why there’s still strong optimism in agriculture

🔑 Key Themes

• Why bringing the right people together matters more than ever
• The shift from intuition to data-driven decision-making
• The reality of ag tech adoption — and why effort still matters
• Succession as the most important (and often avoided) conversation in farming
• Structuring farm businesses for long-term success and risk management
• The role of global markets and why demand for Australian agriculture remains strong
• The growing importance of communication, leadership, and people

Chapters:
00:00 Introduction and context from CommBank Cultivate
02:10 Roddy Brown on why Cultivate exists and next generation focus
07:20 Innovation in agriculture and the role of technology
08:10 Bill Mitchell on building Optiweigh from a farm problem
12:30 Lessons in ag tech adoption and customer-driven insights
16:30 Why succession remains agriculture’s biggest challenge
17:40 Glenn Calder on structuring farm businesses and managing risk
20:40 Practical steps to start succession and investment conversations
23:00 Empowering teams and building scalable businesses
25:50 Tash Greenwood on supply chains and market confidence
28:00 Global demand, volatility, and optimism in agriculture
30:40 Reflections on community, collaboration, and the future of ag
32:30 Final takeaways from CommBank Cultivate

What if agriculture’s biggest opportunity isn’t on farm, but in the classroom?

In this episode of Humans of Agriculture, Oli sits down with Scott Graham, Head of Agriculture at Barker College in Sydney. From a a student base that’s almost entirely from the city, Scott has built the largest Year 12 agriculture cohort in Australia, completely reshaping how young people see the industry.

Scott isn't focused on just one school, he is also completing a PhD focused on engaging metropolitan students in agriculture, and what he’s learned challenges how the entire industry thinks about talent, careers and perception.

This conversation dives into what’s holding agriculture back from attracting the next generation and what needs to change if we’re serious about building the workforce of the future.

Key insights from the conversation

• Why agriculture needs to move beyond farming stereotypes to attract urban talent
• How Barker turned agriculture into one of the most in-demand courses in the school
• The missed opportunity: 70% of ag careers exist off-farm, yet most students never see them
• Why “plate to paddock” is a more powerful way to teach agriculture than traditional approaches
• What Scott’s PhD through Charles Sturt Uni reveals about the biggest barrier to students choosing ag
• How parent perceptions can make or break subject selection
• The rise of agribusiness, agtech and city-based careers among students
• Why even small increases in student numbers can have a huge impact on the future workforce

Chapters:
00:00 Introduction and why this conversation matters
02:17 Scott’s journey and influence as an educator
04:15 Reimagining agriculture for urban students
08:39 Purpose, passion and careers in agriculture
10:54 Transforming Barker’s agriculture program
13:54 Changing perceptions and building credibility
17:56 The role of industry in showcasing careers
21:28 Off-farm opportunities and the future workforce
24:44 What today’s students are interested in
27:44 The rise of agribusiness and agtech pathways
32:29 Scott’s PhD and understanding student engagement
36:31 Barriers to scaling agriculture in urban schools
39:30 Rethinking how agriculture is introduced to students
42:17 “Plate to paddock” and making ag relatable
46:55 Key findings from Scott’s research
50:29 Why narrative matters for the future of ag
52:34 What keeps Scott motivated