• Huge Transformations

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Huge Transformations

De: The Huge
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  • Welcome to the Huge Transformations Podcast—your go-to source for building a thriving, profitable home service business! Hosted by Sid Graef from Montana, Gabe Torres from Nashville and Sheila Smeltzer from North Carolina, this show is all about real talk with real business owners. We dive deep with industry leaders who have built 7- and 8-figure home service companies and are eager to share their hard-earned wisdom. No fake gurus here—just straight-up insights from entrepreneurs who’ve been in the trenches. Every episode is packed with 100% real-world experience and 0% theory. Expect unfiltered conversations about the wins, the setbacks, and everything in between. Our guests reveal the costly mistakes to avoid and the strategies that actually work, giving you the tools to transform your business into something extraordinary. Ready to take your home service business to the next level? Let’s dive in!
    Copyright 2025 All rights reserved.
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Episodios
  • 17: The Gregg Hiller Episode

    17: The Gregg Hiller Episode
    Apr 30 2025
    In this episode, host Sheila Smeltzer interviews Greg Hiller of Sundance Window Cleaning in Park City, Utah. Greg shares how he left a comfortable corporate career to start his window cleaning business at age 50, driven by a desire for freedom and control over his future. Despite early challenges, he grew Sundance Window Cleaning into a seven-figure company within five years by focusing on hard work, strategic marketing, and building a strong team. Greg credits his success to perseverance, resilience, and maintaining a positive mindset—especially when facing major hurdles such as losing employees or handling unexpected accidents. He emphasizes that home service businesses need to view themselves as marketing engines, not just service providers. By reinvesting heavily in customer acquisition early on, Greg was able to build a robust client database and then reduce his marketing spend once the company reached a “cruising altitude.” His passion and optimism shine through, leaving listeners energized and motivated to push through challenges and scale their own businesses. Show Notes Guest Greg Hiller – Owner of Sundance Window Cleaning (Park City, UT) References & Resources Mentioned Window Washing Wealth (Coach: Jim DuBois)Busy Virtual Receptionist (AI-driven answering service in development): Resources The Huge Insider newsletter signupThe Huge Insider podcast downloadable action guideThe Foundations platform trial offerThe Huge Mastermind info pageFacebook Group Transcript: Sid Graef: Hello, everyone. Welcome to the huge transformations podcast. I’m Sid Graef out of Montana. Gabe Torres: I’m Gabe Torres here in Nashville, Tennessee. Sheila Smeltzer: And I’m Sheila Smeltzer from North Carolina. We’re your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry—folks that have already built seven- and eight-figure businesses, and they want to help you succeed. Gabe Torres: Yep. No fake gurus on this show. Just real-life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. Sheila Smeltzer: We’re going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guests will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild… Sheila Smeltzer: Hi, I’m your host today on the Huge Transformations podcast. I am Sheila Smeltzer. Today’s guest is Greg Hiller with Sundance Window Cleaning out of Park City, Utah. You’re going to love this extremely uplifting conversation that Greg and I have about how having a positive mindset can absolutely get you through the tough times that we all experience as business owners. Greg shares how he built a seven-figure business in five years. He did it with some coaching, but he also did it with a lot of perseverance and a ton of hard work. Greg provides some really tactical marketing strategies that ultimately lead to a “database goldmine.” I love that! I am super excited to have you join us today because I promise you are going to leave this podcast feeling motivated and totally excited to go out and crush it. Let’s get started. Sheila: Hello everybody. Welcome to the Huge Transformation podcast. I am Sheila Smeltzer located out of North Carolina. And today we have Greg Hiller. Greg is with Sundance Window Cleaning out of Park City, Utah. Yes, I’ve loved going to Park City and skiing, Greg. Greg Hiller: Yeah. Thanks for having me. Glad to be here. Sheila: Yeah, this is great. So I met you recently at a Huge Mastermind, and so I’m looking forward to interviewing you today and getting to know you better. Can you start off by just telling our audience who you are and what you do, and we’ll take it from there? Greg: Yeah. So, yeah, I have a window cleaning business in Park City, as you mentioned. We’re here in Park City, so it’s kind of more high-end residential, which is what I started with. And over the years, we’ve added some commercial, hotels, do a little pressure washing, gutter cleaning—kind of the regular services. And yeah, it just continues to grow every year. And it’s been a hell of a ride getting here these years later. Sheila: I hear you. What did you do before you got into the window cleaning biz? Greg: Yeah, well, primarily my career was in corporate, mostly logistics distribution in the end—used to run warehouses. But I’m kind of old-school. Started my way working night shift in a grocery store and then started picking orders in warehouses, and moved up to management, drove trucks. So I never went to college; just always been a grinder and a hustler. Sheila: Very good. Yeah. Well, I resonate with that story. ...
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    50 m
  • 16.5: Bonus - April Host Meetup

    16.5: Bonus - April Host Meetup
    Apr 22 2025
     Hey, welcome back to the Huge Transformation podcast. Guess what? Today's a really fun episode because I got Sheila and Gabe here. Hey Sheila. Hey, Gabe. Hey. Hey. What's up Syd? What's up Sheila? Alright. Is everybody home or are you still on the road? Gabe, you were in Oklahoma City last week. What's up on the I'm back home before I get back on the road next week, but yeah, back in Nashville for this week. And then is Sheila, are you, like last time we spoke you were just, you had just gotten back from an epic snow trip into Idaho, which is like right up in anywhere. Yeah. Idaho back country, yes. Oh, cool. It was fun. Yurt stays and. Wood-burning saunas and solar and totally off the grid with no cell phone, no internet. It was fabulous. Tons of snow. It was great. Exactly what I needed. God, that's beautiful. I saw the pictures. How, how you, you mentioned it when we were, uh, texting how many miles you guys back? Country cross country speech. We were just having fun. I mean, we did like 26. Smiles, 27 miles, something like that. But it, but there was a lot of, um, I mean we were pulling those, uh, what do you call the sled that you pull? What do call that? Yeah. It just, I don't know what it's called. Your gear is that all your gear on it and you're trudging and pulling that huge sled full of all your stuff. I mean, it was, I got a heck of a workout. That sounds like a void. It was called a fun. Called a Yes. How far in did you have to, to, uh, pull your gear to get to the yurt? About three miles. Oh, we lost you, Sheila. Oh no, there's your miles. I'm back. Three miles. Three miles? Yeah. It was three miles. Yes. Not far. It was fine. Okay. Yeah. That's cool. And then Gabe last week, you're in Oklahoma City and from what I understand, you're considering moving there. Is that right? Absolutely not. It's the flattest place on earth. Like literally it, there's nothing blocking the wind and dust. And so, uh, my flight got delayed 'cause there was a dust storm. And even when we went to fly out the, uh, stewardess said, Hey, I don't wanna scare anybody, but just make sure, double check. You have a barf bag in front of you. Right. I. Um, and everybody was like, what? And it was because it was so windy when we took off. The plane was shaking as we were going on the runway, but it was fine. But yeah, Oklahoma City is fun. Cool little city, like a lot of cool stuff to do around it, but would would never live there. Yeah. Yeah. It's interesting. They kind of flat, great Plains, high Plains area. Um, I grew up, you know, close to Amarillo, which is. Uh, roughly the same terrain. It's not that close, but it's just, you know, we go, oh, it's gonna be windy today. What does that mean? That means it's 50 mile an hour all day long with gusts up to 80. That's windy. Not like, that's when blocking the wind like nothing. No freeze. You can see, you look right and you see everything that's to the right or the east of you or the west, whatever direction you look. Mm-hmm. Like, I can't, I look in my backyard and I just see my trees. I can't see my neighbor's house. Or like, whereas here, you could see the entire city of Oklahoma City. Yeah. Yeah. That's crazy. So let's, let's catch up a little bit. So, six weeks ago was the last time we saw you guys. We were all together in Nashville at the huge Mastermind and we actually recorded an introduction to this podcast. This podcast in a phone booth. We were like stuck in this little bitty, bitty phone booth. Bye. In the last six weeks. I mean, we've kind of, how seasonal is your business, Sheila? You're in, in North Carolina? Yeah. Uh, our, we have really four slower months, but my goal is closing in that seasonal gap. Right. And just being slam ball the heck of the wall all the time. Yeah. Um, but uh, yeah, I mean, so January, February, and then we get a little slow down August, September because we have hurricane season, but you know. Yeah. It, it starts off slow the first couple months, and then otherwise we stay pretty, pretty solid. Okay. So you kinda, do you have, do you have a distinct spring rush? Oh, big time pollen season. Okay. Um, yeah, we, we are entering from really April, mid-April, all the way through August 1st. Um, yeah, we're, we've got 300, 350 calls coming in the office a week. Wow. Okay. Yeah. Something I wanna loop back around to that in just a minute. Let me ask you, Gabe, so the majority of right hand rhino is, is storefront window cleaning? Is there a seasonality to it? No. I mean, the springtime, I think it's a little busier because that's when people pay attention more or the patios are getting used more and the dust and pollen, especially in Nashville, is really bad. Like, I don't know if how it is with you guys, but you go outside right now and your, your car is yellow. It's just so covered. Yeah. So, so yeah. But, um, yellow gold. I like to call it yellow gold. Yeah. It's, it's awesome because I, I think people do pay more attention to it, ...
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    42 m
  • 16: The Larry Benham Episode

    16: The Larry Benham Episode
    Apr 21 2025
    In this episode of the Huge Transformations Podcast, host Sid Graef interviews Houston-based entrepreneur Larry Benham, who has spent nearly a decade in the power washing and soft washing business—and recently launched a successful trash bin cleaning service. Larry explains how he grew multiple home service businesses by leveraging relationships, seeking out commercial contracts, and diversifying his offerings. He shares his “Ross Perot” sales strategy of securing sales before equipment purchase, the importance of asking for deposits, and how simple demonstrations can reel in additional customers on the spot. Larry also reveals a unique fundraising idea—partnering with local youth sports teams to sell his services door-to-door—which quickly added hundreds of new customers. He emphasizes consistent branding, exploring new income streams, and always continuing to learn from mentors, masterminds, and peers. Show Notes Guest: Larry Benham – Houston, Texas-based entrepreneur in power washing, soft washing, and trash bin cleaning. Key Topics Discussed: Transitioning into Power Washing: Moved from real estate to landscaping and then accidentally discovered lucrative builder contracts.Ross Perot Sales Method: Sell first, then acquire equipment—don’t be afraid to test demand.Asking for Deposits: Ensures clients have skin in the game and prevents wasted scheduling.Diversification: Jumping into trash bin cleaning for recurring monthly revenue and potential franchising.Unique Fundraising Approach: Enlisting local sports teams to sell trash bin cleaning services door-to-door, creating win-win community partnerships.Working with Commercial Clients: Seeking municipality and commercial contracts for stable, larger-ticket work.Importance of Mentorship: Consulting with peers and experienced professionals to navigate obstacles. References & Mentions: Ross Perot (entrepreneur and founder of EDS): IBM Bimbo Bakeries Alex Hormozi Marine Corps Founders Podcast John T (industry educator) Resources The Huge Insider newsletter signupThe Huge Insider podcast downloadable action guideThe Foundations platform trial offerThe Huge Mastermind info pageFacebook Transcript: [Sid Graef]: Hello, everyone. Welcome to the Huge Transformations Podcast. I'm Sid Graef out of Montana. [Gabe Torres]: I'm Gabe Torres here in Nashville, Tennessee. [Sheila Smeltzer]: And I'm Sheila Smeltzer from North Carolina. We're your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry—folks that have already built seven- and eight-figure businesses, and they want to help you succeed. [Gabe Torres]: Yep. No fake gurus on this show. Just real-life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100 percent experience, zero percent theory. [Sheila Smeltzer]: We're going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guests will show you how to transform your home service business into a masterpiece. [Sid Graef]: Thanks for joining us on the wild journey of entrepreneurship. Let's dive in. [Sid Graef]: Welcome back, my friend. Good to see you again. This is Sid with the Huge Transformation Podcast. As you can hear, I kind of lost my voice a little bit today, so I don't want that to be distracting for you. When you hear the interview with Larry Benham, I got Larry on the show today. He's a member of our mastermind. He's been in business for 35-plus years, but he's a guy that's not afraid to make changes. He had a career in real estate, and then he sort of accidentally got started in the landscaping business, and then he really accidentally got started in the power wash and soft wash business, at which he's done exceptionally well in the Houston marketplace. Then he added a new business line less than two years ago. There's a ton to learn and glean from Larry. One thing I want you to look for is when he talks about the “Ross Perot Sales Method.” It's so simple but overlooked—and so incredibly valuable. I won't reveal what it is now; you'll hear it on the show. And again, everything we talk about in the show is going to be in the show notes. I appreciate you being back and listening. Please meet my friend, Larry Benham. [Sid Graef]: Well, hello, everyone. This is Sid with Huge Transformations, and I have my friend Larry Benham on the show with us today. I met Larry only a year ago at the Huge Convention. He came to one of our mastermind visitors’ days, and then he joined the mastermind. It's really interesting. And Larry, I don't know how long you've been in business. You've definitely got a journey behind you. Your current business—Larry’s in Houston, Texas, and he's got a large trash ...
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    42 m
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