• 16: The Larry Benham Episode

  • Apr 21 2025
  • Duración: 42 m
  • Podcast

16: The Larry Benham Episode

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  • In this episode of the Huge Transformations Podcast, host Sid Graef interviews Houston-based entrepreneur Larry Benham, who has spent nearly a decade in the power washing and soft washing business—and recently launched a successful trash bin cleaning service. Larry explains how he grew multiple home service businesses by leveraging relationships, seeking out commercial contracts, and diversifying his offerings. He shares his “Ross Perot” sales strategy of securing sales before equipment purchase, the importance of asking for deposits, and how simple demonstrations can reel in additional customers on the spot. Larry also reveals a unique fundraising idea—partnering with local youth sports teams to sell his services door-to-door—which quickly added hundreds of new customers. He emphasizes consistent branding, exploring new income streams, and always continuing to learn from mentors, masterminds, and peers. Show Notes Guest: Larry Benham – Houston, Texas-based entrepreneur in power washing, soft washing, and trash bin cleaning. Key Topics Discussed: Transitioning into Power Washing: Moved from real estate to landscaping and then accidentally discovered lucrative builder contracts.Ross Perot Sales Method: Sell first, then acquire equipment—don’t be afraid to test demand.Asking for Deposits: Ensures clients have skin in the game and prevents wasted scheduling.Diversification: Jumping into trash bin cleaning for recurring monthly revenue and potential franchising.Unique Fundraising Approach: Enlisting local sports teams to sell trash bin cleaning services door-to-door, creating win-win community partnerships.Working with Commercial Clients: Seeking municipality and commercial contracts for stable, larger-ticket work.Importance of Mentorship: Consulting with peers and experienced professionals to navigate obstacles. References & Mentions: Ross Perot (entrepreneur and founder of EDS): IBM Bimbo Bakeries Alex Hormozi Marine Corps Founders Podcast John T (industry educator) Resources The Huge Insider newsletter signupThe Huge Insider podcast downloadable action guideThe Foundations platform trial offerThe Huge Mastermind info pageFacebook Transcript: [Sid Graef]: Hello, everyone. Welcome to the Huge Transformations Podcast. I'm Sid Graef out of Montana. [Gabe Torres]: I'm Gabe Torres here in Nashville, Tennessee. [Sheila Smeltzer]: And I'm Sheila Smeltzer from North Carolina. We're your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry—folks that have already built seven- and eight-figure businesses, and they want to help you succeed. [Gabe Torres]: Yep. No fake gurus on this show. Just real-life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100 percent experience, zero percent theory. [Sheila Smeltzer]: We're going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guests will show you how to transform your home service business into a masterpiece. [Sid Graef]: Thanks for joining us on the wild journey of entrepreneurship. Let's dive in. [Sid Graef]: Welcome back, my friend. Good to see you again. This is Sid with the Huge Transformation Podcast. As you can hear, I kind of lost my voice a little bit today, so I don't want that to be distracting for you. When you hear the interview with Larry Benham, I got Larry on the show today. He's a member of our mastermind. He's been in business for 35-plus years, but he's a guy that's not afraid to make changes. He had a career in real estate, and then he sort of accidentally got started in the landscaping business, and then he really accidentally got started in the power wash and soft wash business, at which he's done exceptionally well in the Houston marketplace. Then he added a new business line less than two years ago. There's a ton to learn and glean from Larry. One thing I want you to look for is when he talks about the “Ross Perot Sales Method.” It's so simple but overlooked—and so incredibly valuable. I won't reveal what it is now; you'll hear it on the show. And again, everything we talk about in the show is going to be in the show notes. I appreciate you being back and listening. Please meet my friend, Larry Benham. [Sid Graef]: Well, hello, everyone. This is Sid with Huge Transformations, and I have my friend Larry Benham on the show with us today. I met Larry only a year ago at the Huge Convention. He came to one of our mastermind visitors’ days, and then he joined the mastermind. It's really interesting. And Larry, I don't know how long you've been in business. You've definitely got a journey behind you. Your current business—Larry’s in Houston, Texas, and he's got a large trash ...
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