Boost Your Marketing with Tried-and-True Tactics Featuring Hudson Roberts

Join Reed Hansen, Chief Growth Officer of Market Surge, in an illuminating discussion with Hudson Roberts, Head of In-House Sales, Retention, and Digital Marketing at Tri Guard Pest Control. In this episode of Inside Marketing with Market Surge, Hudson shares his journey from door-to-door sales to heading multiple departments and implementing successful marketing strategies at Tri Guard. Learn about their high-level marketing playbook, their prioritization of Google Ads, the role of reviews, and how leveraging both automation and human touch drives their business growth. Hudson also discusses the integration of AI in content creation and customer interaction, ensuring the business remains adaptable and ahead of the curve.

00:00 Introduction and Guest Welcome
00:36 Hudson's Journey into Sales and Marketing
03:02 Tri Guard's Marketing Strategies
05:46 Geographical Expansion and Market Insights
07:41 Balancing Door-to-Door and Digital Sales
12:44 Challenges and Solutions in Door-to-Door Sales
17:32 Innovative Marketing Hacks and Customer Engagement
21:03 Exploring Digital Email Strategies
21:31 Organizing Client Interactions
22:31 Effective Door-to-Door Sales Techniques
23:07 The Importance of Drip Campaigns
26:34 Key Performance Indicators for Business Success
29:07 Maximizing Google Ads for Lead Generation
32:39 The Role of AI in Sales and Marketing
39:01 Adapting to Market Changes
40:24 Conclusion and Future Insights