In today’s episode, Emily sits down with sisters Mary and Taylor, the founders of Shop Surcie, a bespoke stationery and gifting studio known for its thoughtful details and timeless design.

What began as a shared creative spark has grown into a thriving business that blends Mary’s eye for interiors with Taylor’s background in fashion PR, resulting in beautifully branded paper goods and curated gifts for weddings and celebrations of all kinds.

In this conversation, the sisters share how their business began, what it’s like working together as family, and how they’ve navigated the balance between creativity and commerce. You’ll hear about the lessons they’ve learned in scaling a small business, finding their aesthetic, and building something that reflects both their passions and values.

Whether you’re a creative entrepreneur, a paper lover, or simply someone inspired by stories of women building meaningful brands — this episode is for you.

What started as a frustration with limited engagement ring options turned into a luxury jewelry empire. Nicole Wegman, founder and CEO of Ring Concierge, has redefined what it means to shop for fine jewelry and bridal pieces.

In this episode, Nicole shares how she went from working in fashion merchandising to disrupting the jewelry industry with a direct-to-consumer brand that speaks to the modern woman. She dives into the early days of Ring Concierge, the power of social media in building her brand, and the lessons she’s learned leading a fast-growing business.

Listeners will learn:

• The pivotal career shift that inspired Nicole to start Ring Concierge

• How she bootstrapped her business and gained early traction

• The strategies that fueled exponential growth (including leveraging Instagram)

• Her perspective on leadership, scaling, and staying innovative in luxury retail

• Advice for entrepreneurs eager to break into a traditional or male-dominated industry

Whether you’re an aspiring founder, a jewelry lover, or simply curious about how a brilliant idea becomes a globally recognized brand, this conversation is filled with inspiration and practical insights.

What if the secret to radiant skin was hiding in your family’s orchard? In this episode of How’d She Do That, Emily sits down with Allison Taylor, co-founder of Le Prunier, the clean beauty brand harnessing the power of plums from her family’s century-old California farm.

Allison shares how she and her sisters turned an unlikely superfruit into a cult-favorite skincare line, the behind-the-scenes journey of building a sustainable beauty business, and what it takes to balance innovation with heritage. From farm life to beauty counters, this conversation is full of entrepreneurial insights, beauty wisdom, and inspiration for anyone dreaming of starting something new.

What You’ll Hear in This Episode

• ​ The story of Allison’s family farm and how Le Prunier came to life
• ​ Why plums are a powerhouse ingredient in skincare
• ​ Challenges and breakthroughs in launching a beauty brand
• ​ Advice for aspiring founders and creatives
• ​ How Le Prunier blends sustainability, wellness, and legacy

In this episode of How’d She Do That?, Emily sits down with Kristi Lord and Lindsay Droz, the powerhouse founders behind L’AVANT Collective, to talk about the journey of building their business from the ground up.

Together, they discuss:

• The inspiration behind launching L’AVANT Collective

• The early challenges of starting a business and how they overcame them

• Lessons on partnership, collaboration, and trust when co-founding a brand

• Their unique approach to brand building and community creation

• Advice for aspiring entrepreneurs who want to pursue their own big ideas

This candid conversation offers listeners a behind-the-scenes look at what it really takes to launch, grow, and sustain a business with a co-founder—and why Kristi and Lindsay believe in building something bigger than themselves.

In this episode, Emily welcomes Rebecca Goesling — a forecaster, brand storyteller, and color material finish (CMF) designer, as well as the visionary behind The Goesling Group.

Rebecca shares how she built a career at the intersection of design, strategy, and storytelling. With expertise in forecasting cultural and aesthetic trends, guiding brand narratives, and shaping the look and feel of products through CMF design, she offers a behind-the-scenes look at how creativity meets business.

We also dive into the founding of The Goesling Group, where Rebecca channels her expertise into helping brands and teams anticipate what’s next and craft meaningful connections with their audiences.

This conversation is rich with insights on creativity, leadership, and carving out a career path that doesn’t always follow a straight line.

In today’s episode, Emily sits down with Kay Stanley, the visionary founder of Spartina 449, a lifestyle brand inspired by the charm and beauty of Daufuskie Island, South Carolina. What began as a passion project has grown into a beloved company known for its handbags, accessories, apparel, and home goods, each carrying the coastal elegance of its Lowcountry roots.

Kay shares how she made the leap from her previous career into entrepreneurship, what sparked the idea for Spartina 449, and how she’s built a business that has both a strong regional identity and national recognition. Listeners will love hearing about the early challenges, the role of storytelling in branding, and the lessons Kay has learned about leadership, creativity, and resilience along the way.

Whether you’re an aspiring founder, a lover of Southern style, or simply curious about how someone turns a creative vision into a thriving brand, this episode is full of wisdom and encouragement.

In this episode of How’d She Do That?, we step onto the fairway with Mary and Molly, the inspiring mother–daughter team behind Baffie Golf—a luxury children’s golf apparel brand that’s as much about heritage and storytelling as it is about style.

Baffie was born from a shared love of the game and a desire to create something timeless for the next generation of golfers. The name itself, drawn from a 19th-century Scottish term for a 5-wood, speaks to the brand’s deep roots in tradition. But Mary and Molly aren’t just looking back—they’re reimagining what golf apparel can be for young players today, combining classic design with the comfort and function kids need on the course.

We talk about how their unique strengths complement one another—Mary bringing entrepreneurial vision and love of the details, Molly bringing an eye for fashion. Together, they’ve created pieces that feel heirloom-worthy.

From sketching designs to telling stories, from honoring tradition to building something new, Mary and Molly share the joy, challenges, and lessons they’ve learned in turning their passion into a brand. Whether you’re a golfer, a parent, or simply someone who appreciates the beauty of family entrepreneurship, their journey is one you won’t want to miss.

In this episode of How’d She Do That?, host Emily Landers welcomes cake artist and entrepreneur Julie McAllister, whose hyper‑realistic confections have captured the attention of food lovers, design enthusiasts, and Netflix viewers alike. From working in advertising to launching her namesake cake business, Julie shares how she discovered cake artistry, built her brand from scratch, and landed a spot on Is It Cake?—where she wowed judges and viewers with jaw-dropping edible illusions.

Whether you’re an aspiring creative, a baking enthusiast, or simply curious about how to turn a niche hobby into a thriving business, Julie’s story is packed with insight, humor, and inspiration.

• How Julie transitioned from marketing into cake design

• What goes into creating hyper-realistic cakes (think oysters, citrus trees, handbags!)

• Behind-the-scenes details from Is It Cake? for Netflix

• Building a brand and business from scratch

• The highs and lows of entrepreneurship in the food space

• Growing a client base and creating viral, high-impact content

• Teaching workshops, taking creative risks, and what’s next for Julie

• Julie McAllister Cakes: juliemcallistercakes.com

• Follow Julie on Instagram: @juliemcallistercakes

• Watch Is It Cake? Season 3 on Netflix

• Book a cake or workshop: Contact Julie

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• Website: howdshedothatpodcast.com

• Instagram: @howdshedothatpodcast

• Listen & Subscribe: Apple Podcasts | Spotify