• How to conduct a content audit for better results

  • Mar 13 2025
  • Duración: 27 m
  • Podcast

How to conduct a content audit for better results

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  • Resumen

  • In today's episode of Marketing Unzipped, we dive into the powerful world of content auditing. Take a listen to find out how one of our clients increased their organic traffic by 106% using the strategies we share today!

    During this episode we'll look at why your content might be underperforming. Learn why online content can generate little to no organic traffic and how to change this.

    Thanks to AI generated content flooding the internet, search engines are getting smarter and user attentions are shorter than ever meaning the digital landscape is CONSTANTLY changing.

    By regularly auditing your content you'll be able to identify what's working, what needs updating and what content gaps you need to fill. This can be really powerful for your future content and your digital marketing!

    Some of the tools we discuss include:

    • SEMRush & Ahrefs – For deep insights into keyword performance and backlinks.
    • Google Search Console – The closest data to "truth" for understanding search performance.
    • Screaming Frog – Ideal for identifying technical SEO issues like broken links, duplicate content, and redirect chains.


    To find out more about what The Pursuit Agency does head to https://thepursuitagency.com/

    https://thepursuitagency.com/
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