On today's episode of Marketing Unzipped, I have the pleasure of interviewing Fiona Scott of Scott Media.

Fiona and I have worked together since the early days of The Pursuit Agency and I couldn't wait to have her as a guest on the show because she has so much knowledge and wisdom to share and as you hear she's had an AMAZING career as a journalist before starting her PR business.

Scott Media isn't your normal PR agency. Fiona operates as a newsroom and is a journalist for her clients, writing their press releases and supporting them to make their businesses visible to the business world. I can honestly say working with Fiona is one of the best decisions I ever made. because when I go to football or meet up with family and friends they'll tell me about opening the paper and seeing me in it or logging onto the internet and there I am on a news website! And that right there is the power of PR!

Fiona shares about crisis management explaining what it is and giving an example that she had to spend a bank holiday weekend dealing with!

If you're looking for a PR partner who works with you in your business and you like what you hear and want to have a conversation head to www.scottmedia.uk or pop her an email at fiona@fionascott.co.uk

https://thepursuitagency.com/

“What if you could create a full marketing campaign — emails, social posts, ads, even a launch plan — without hiring a copywriter or spending hours in front of a blank screen?

In today’s episode, I’m pulling back the curtain on something that’s changed the way we run marketing — not just for our clients, but for ourselves too. This isn’t another fluffy conversation about AI. You won’t hear me say ‘just ask ChatGPT to write your content.’ What I’m sharing today is a playbook.

A prompt-by-prompt breakdown of how we’ve used AI to: Write full onboarding email sequences Create Facebook ads that convert Build out short-form video scripts And even help plan our marketing funnels — based on the actual customer journey we want to move people through In fact, I’ve got the exact prompts we used — and I’m going to read you the responses we got. You’ll hear the kind of answers that came straight from the AI, based on our real input, in real business use cases. These aren’t throwaway tactics.

This is what we’re doing right now in our agency — using AI to build marketing systems that save time, reduce creative bottlenecks, and give our team a head-start on everything from content planning to campaign copywriting. Here's what you’ll get out of this episode: A real understanding of how to use AI strategically — not just for content, but for decision-making and structure Prompts you can copy, tweak and run today — whether you're a solo founder or leading a growing team And a complete downloadable playbook with every prompt and example we cover.

So, whether you’re struggling to get content out consistently, you want to launch a new campaign but feel stuck, or you’re just curious about how AI could actually support your business — not replace you, but support you — stick around. Because we’re about to turn AI into your best junior marketer, strategist, and creative partner — all rolled into one.”

Head to https://marketing.thepursuitagency.com/aipromptsheet to download your prompt sheet today!

https://thepursuitagency.com/

In today’s episode, I’m diving into a challenge every ambitious marketer eventually runs into: how do you scale without losing grip on the strategy, the systems, or your sanity? Maybe this sounds familiar—leads are rolling in, but everything feels reactive. Campaigns are last-minute, data's all over the place, and your team is exhausted.

It’s like fueling a rocket... with confetti.

But it doesn’t have to be that way.

I’m breaking down the three essential pillars of a marketing system that actually scales:
1.Strategic Clarity
2.Systemized Execution
3.Performance Feedback Loops
These pillars aren’t just buzzwords. They’re the foundation of every high-performing marketing system I’ve helped build—inside my agency and with countless clients.

✨ 1. Strategic Clarity
If you don’t know where you’re going, any tactic will look appealing—but none will take you anywhere meaningful.

Strategic clarity means stepping back from the noise and asking:
•What are we trying to achieve?
•Who exactly are we speaking to?
•Why should they care?

I see too many businesses skip this step or answer it superficially. That leads to “scaling chaos”—campaigns that feel like guesswork, misaligned messaging, wasted budget, and burned-out teams.

I break down the frameworks we use in the agency—like our Messaging Framework and Campaign Brief Templates—and how they’ve helped transform lead quality and win rates, just by tightening the strategic lens.

🔁 2. Systemized Execution
The best strategy in the world means nothing if you can’t execute it consistently.
Here’s the hard truth: if someone on your team leaves and no one can pick up where they left off, you don’t have a system—you have a knowledge silo.

Systemized execution is about building repeatable, documented processes that free your team from constant reinvention.

I’m sharing real examples from The Pursuit Agency and how we went from scrappy and reactive to streamlined and scalable—without losing creativity. Including:
•SOPs for recurring marketing tasks
•Checklists and workflows
•Campaign templates
•How your tech stack fits in

Think of it like McDonald's operations—but for your marketing.

📈 3. The Performance Feedback Loop
Scaling without data is flying blind.

But not all data matters. Vanity metrics like impressions or traffic can distract you from the real goal: business growth.

I talk about building a simple, effective feedback loop:
•Track what actually moves the needle (like lead quality and CLV)
•Build lightweight dashboards (even in a Google Sheet!)
•Review performance consistently
•Use insights to make better decisions

One SaaS client we worked with grew trials by 60% in two months—not by doing more, but by acting on the right data.

⚙️ Bringing It All Together
These three pillars work like interlocking gears. If one’s broken, the whole machine falters. Most marketing chaos I see comes down to a missing or misaligned pillar.
So I wrap up the episode with a Mini Audit to help you evaluate your system and take action—starting this week.

And I tackle some of the most common questions I get, like:
•Should we outsource or build in-house?
•How often should we reassess?
•Can small teams use this framework too?
(Spoiler: yes—they especially should.)

🎯 Final Thought:
Scalable marketing isn’t about doing more. It’s about doing the right things, the right way, and knowing what’s working.

Pick one pillar you know needs work. Block out 60 minutes this week. And start rebuilding it with total intention.

And hey—if you need a fresh pair of eyes, drop me a message. I’d love to help you out.

https://thepursuitagency.com/