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How to Succeed Podcast

How to Succeed Podcast

De: Sandler
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The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.℗2024 Sandler Systems, LLC. All rights reserved. Sandler (stylized) is a service mark of Sandler Systems, LLC. Economía Gestión Gestión y Liderazgo
Episodios
  • How To Succeed On the Road to Entrepreneurship

    How To Succeed On the Road to Entrepreneurship
    Mar 2 2026
    Podcast Summary This episode of the How To Succeed Podcast features watch entrepreneur Alan Tsao of the Tsao Baltimore Watch Company, tracing his journey from childhood fascination to launching a successful watch brand. After an initial manufacturing failure and losing early partners, Alan persisted, refined designs, leveraged mentorship, and achieved a breakout 2017 Kickstarter that far surpassed its goal via low-cost, gamified marketing. Tsao built trust with global manufacturers through in-person visits, grew through proactive behaviors and strategic partnerships (National Bohemian, McCormick Old Bay Seasoning, the Baltimore Ravens, the Baltimore Orioles, and the University of Maryland Athletic Dept.), and is developing notable projects like a Francis Scott Key Memorial Bridge watch - using actual bridge steel - with profits donated to victims' families after the fatal bridge disaster in March, 2024. Join us, as Alan emphasizes attitude, learning from failure, community-building, and advises aspiring entrepreneurs to take action and, "Just Do It". Chapter 1: Introduction to the How to Succeed Podcast 00:00:02 – 00:00:40 Dave Mattson frames the show's focus on the "success triangle" of attitudes, behaviors, and techniques. He sets expectations for peeling back how top performers think and act. Chapter 2: Meet the Guest and Topic 00:00:40 – 00:01:15 Host Chris McDonell welcomes guest Alan Tsao of Tsao Baltimore Watch Company and outlines the plan to explore Alan's entrepreneurial journey. Alan acknowledges the journey's challenges and rewards. Chapter 3: From Childhood Fascination to Passion Project 00:01:15 – 00:03:35 Alan traces his love of watches to a gift at age ten and explains his obsession with mechanical movements. As his career advanced, he built a 35–40 watch collection before deciding, with a nudge from his wife, to start designing his own watches. Chapter 4: Early Missteps and Losing Initial Partners 00:03:35 – 00:07:03 While working in property management, Alan looped in executives as early partners and sourced a manufacturer via a quick Google search. The first prototypes were low quality, scaring off his partners; he refunded them and bootstrapped forward, seeking advice from other microbrands to refine designs and supply chain. Chapter 5: Attitude—Learning From Failure and Pushing Forward 00:07:03 – 00:11:23 Prompted by Sandler's "attitude" lens, Alan reframes failure as learning rather than stopping. He emphasizes determination, confidence, and never giving up, aligning with the concept of "failing forward" to refine processes. Chapter 6: Breakthrough Kickstarter and Lean Marketing 00:11:23 – 00:14:58 After vastly improved prototypes, Alan launched a 2017 Kickstarter with a $45,000 goal, surpassing it in three hours and finishing at ~$115,000. He attributes traction to a $500–$800 gamified referral campaign that generated ~2,000 emails and ~25% conversion. Chapter 7: Global Sourcing and Trust-Building 00:15:13 – 00:17:57 Between 2017 and 2022, Alan traveled to Hong Kong and Switzerland to meet manufacturers. In-person relationships built trust, improved terms, and elevated product quality, strengthening credibility and operational know-how. Chapter 8: Going Full-Time, Investor Catalyst, and Hypergrowth 00:18:38 – 00:23:03 Weighing life choices post-Covid, Alan met an investor through a retail event who first commissioned 250 custom watches, then offered capital. After due diligence and valuation work, Alan accepted the deal, resigned, and the company grew 150–200% the following year. Chapter 9: Behavior—Showing Up Leads to Opportunity 00:23:03 – 00:23:53 Chris highlights the behavioral discipline of attending events and hustling while employed. Proactive behaviors, not chance, drove encounter-based breakthroughs and subsequent growth. Chapter 10: Strategic Partnerships—Natty Boh, Old Bay, Orioles, Ravens 00:23:53 – 00:27:47 Alan details collaborations beginning with National Bohemian via Instagram outreach and a fortuitous family contact leading to McCormick/Old Bay. Successive momentum earned projects with the Ravens and an official licensing partnership with the Orioles to cement local brand identity. Chapter 11: The Key Bridge Watch—Local Manufacturing and Giving Back 00:27:47 – 00:30:33 Tsao Baltimore is producing a watch using actual steel from the collapsed Francis Scott Key Bridge, with 85% of components made in Maryland. All profits support victims' families, while the project advances local manufacturing R&D. Chapter 12: Expanding into Education and Sports Memorabilia 00:30:21 – 00:34:27 As official timepiece of University of Maryland Athletics, Alan plans "class watch" programs for schools as an alternative to rings. He previews an Orioles initiative using player-worn jerseys as mystery watch dials with signed player cards, enabling community trading events. Chapter 13: Proudest Moments—First Sale ...
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    40 m
  • How To Succeed at An Elite Level

    How To Succeed at An Elite Level
    Feb 2 2026
    Podcast Summary This episode of the How to Succeed Podcast features NFL Hall of Famer Rondé Barber discussing how preparation, consistency, adaptability, and humble leadership fueled his 16-year career, 215 consecutive starts, and post-football success in broadcasting and business. Rondé emphasizes daily incremental improvement, rigorous study translating to business "film prep," evolving the nickel corner role through responsibility and versatility, and the impact of mentors and coaches like Tony Dungy on building calm, steady, plan-driven teams. Join us as we learn key takeaways for sales and business leaders including, preparing deeply to create confidence, maintaining disciplined routines for consistency, and adapting to change to reinvent roles and achieve lasting results. Chapter 1: Opening and Guest Introduction 00:00:02 – 00:01:59 Dave Mattson, Executive Chairman of Sandler introduces the How to Succeed podcast's success triangle—Attitude, Behavior, and Technique—and frames the episode's theme: translating elite athletic performance to business. Jim Marshall presents guest Rondé Barber, highlighting his NFL legacy, leadership roles, and focus on preparation, consistency, adaptability, and professionalism. Chapter 2: Early Struggles and the Mindset Shift 00:01:59 – 00:05:41 Barber recounts a rocky NFL start, playing only one game his rookie season, and the doubt that fueled his drive. He connects lessons from redshirting in college and overcoming setbacks to a career-long mentality of outworking everyone and relentlessly improving. Chapter 3: Availability, Durability, and Discipline 00:05:41 – 00:08:38 Discussing his 215 consecutive starts, Barber cites "availability" as a critical ability, playing through pain, smart recovery modalities, and some luck in avoiding major injuries. He underscores the discipline to maintain routines and the motivation to never let someone else take his job. Chapter 4: Building Performance Routines and Incremental Gains 00:08:38 – 00:11:00 Barber outlines a philosophy that you are either getting better or worse each day. He describes daily incremental improvement—refining techniques, studying opponents, and analyzing himself—as a transferable approach for business professionals and even his daughters' pursuits. Chapter 5: Preparation = Opportunity 00:11:00 – 00:13:49 Barber explains how preparation creates the appearance of effortlessness, framing success as preparation married to opportunity. He applies this to broadcasting and event leadership: anticipate scenarios, study past outcomes, plan for contingencies, and be ready to execute. Chapter 6: Learning Broadcasting Through Reps and Mentorship 00:13:49 – 00:16:08 Transitioning to TV felt like being thrown into the deep end. Barber credits mentors like Dick Stockton, Chris Myers, and Kenny Albert for refining cadence and content. He emphasizes "time on task"—repetition, feedback, and reviewing successes and failures. Chapter 7: Opponent-Specific Prep and Strategic Familiarity 00:16:08 – 00:18:21 Using the Eagles as a case study, Barber shows how repeated matchups build a "dossier" for faster, deeper preparation. He leveraged familiarity to stay a step ahead, turning knowledge of how opponents targeted him into an advantage and producing standout performances. Chapter 8: Redefining the Nickel and Evolving the Tampa 2 Defense 00:18:21 – 00:22:19 Barber details how his agility and short-area quickness enabled expanding the nickel role from coverage to blitzing and run support, paralleling a linebacker at times. Collaborating with coaches, he helped evolve the Tampa 2 Defense into a widely emulated standard. Chapter 9: Culture of Earned Leadership 00:22:19 – 00:25:03 Reflecting on a roster of leaders, Barber highlights Hardy Nickerson's example and the team ethos: lead by example first, then grow vocally with experience. Leadership is earned through time, consistency, and relentless attention to detail. Chapter 10: Tony Dungy's Influence and Consistent Leadership 00:25:03 – 00:27:11 Barber praises Dungy's calm, consistent, and humane leadership, noting life lessons beyond football. Dungy's emphasis on community, family, and philanthropy shaped players' post-career success and instilled humble confidence. Chapter 11: The Role of Coaching and Unified Execution 00:27:11 – 00:28:48 Coaches provide the plan and alignment. Barber stresses the importance of everyone executing the same call—even if imperfect—because unity drives results. Coaching is the vessel that moves teams collectively toward goals. Chapter 12: Transitioning After Football 00:28:48 – 00:31:16 Barber credits his twin brother and peers like John Lynch for guiding his post-career path into broadcasting and business. He cautions that NFL careers are short, advocates planning for what's next, and notes his "Plan A or bust" focus until retirement opened new doors. Chapter 13: Values...
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    40 m
  • How To Succeed at Relational Authority and the Power to Influence Internally

    How To Succeed at Relational Authority and the Power to Influence Internally
    Jan 5 2026
    Podcast Summary

    Join us for an insightful exploration of the art of influencing people internally within organizations. In this episode, we are thrilled to welcome Sabine Gedeon, an esteemed executive advisor and speaker, as we dissect the concept of relational authority and its crucial role in building internal influence. Sabine emphasizes that mindset is 80% of success and highlights the significance of understanding your audience by stepping into their shoes. We uncover the challenges faced in internal negotiations, particularly in sales and HR, and the importance of aligning internal support to meet client needs. Discover how behaviors, attitudes, and techniques, encapsulated in the acronym BAT, are essential to enhancing influence and achieving success within an organization.

    Listen in as we emphasize the importance of preparation and strategic relationship-building to effectively influence stakeholders. By identifying key individuals who may challenge or support a proposed change, you can tailor your approach to align with their priorities. We discuss the use of tools like DISC to understand team members' perspectives and the impact of consistent behavior in building credibility and trust over time. Learn how nurturing internal networks and maintaining a reputation for thoroughness can significantly enhance your ability to gain support for initiatives. This episode provides actionable insights for overcoming resistance and achieving success by mastering the art of internal influence.

    (00:02) Influencing People Internally
    (10:22) Preparing to Influence Internally

    (00:02) Influencing People Internally

    This chapter explores the essential components of relational authority and the power to influence people internally within organizations. Joined by Sabine Gedeon, an executive advisor and speaker, we examine the critical role of mindset in successful influence. We discuss how understanding your audience and preparing for conversations by stepping into their shoes is vital for building influence. Sabine emphasizes that mindset constitutes 80% of success, and having the right attitude is crucial before any strategic execution. The conversation highlights the challenges people face in internal negotiations, especially in sales and HR, and the importance of aligning internal support to meet client needs. The focus is on behaviors, attitudes, and techniques, as embodied in the acronym BAT, and how these elements contribute to improving one's influence and success within an organization.

    (10:22) Preparing to Influence Internally

    This chapter explores the importance of preparation and strategic relationship-building in influencing stakeholders within an organization. I discuss the necessity of identifying key individuals who might challenge or support a proposed change, and how to align them with your goals. By understanding the perspectives of different team members, especially through tools like DISC, you can tailor your approach to address their priorities effectively. I also emphasize the significance of consistent behavior in building credibility and trust over time. By nurturing internal networks and maintaining a reputation for thoroughness, you can significantly enhance your ability to gain support for initiatives, making it clear that preparation is key to overcoming resistance and achieving success.
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    25 m
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