Most founders wait too long to adapt. Ray Deck says that’s a mistake—and shows how to scale smarter using the tools you already have.

What if the biggest leverage in your business isn’t new funding or a bigger team—but the knowledge and trust you’ve already built?

This week, I’m joined by Ray Deck, founder of State Change, to break down how AI, no-code, and personal reputation are changing the game for founders ready to scale—without burning out.

Ray’s seen it all—from the dot-com bust to the rise of SaaS—and now he’s helping entrepreneurs build smarter by tapping into tools that amplify what they already know.

We get into:

• 🔍 The power of domain expertise (and why it matters more than ever)
• 🛠️ How to turn your ideas into real tools—without writing cod
• 📈 Using content to build trust and drive scalable growth
• 🧪 Why experimentation is your most valuable growth strategy

If you’re a mid-journey founder running a 7-figure business—or eyeing your next move—this episode is full of real-world tactics to help you scale with less stress and more leverage.

🎧 Listen now—then go build what only you can create.

🔗 Resources + Guest Links:

• Ray Deck → LinkedIn, YouTube, State Change
• Tools mentioned: ChatGPT, Zapier
• Books referenced: Innovation & Entrepreneurship by Peter Drucker, Win Without Pitching by Blair Enns