Success isn’t just about strategy—it’s about how you communicate it. And when the message isn’t landing, it’s probably not your offer. It’s your story.

In this episode, storytelling expert Karen Eber joins A.J. to explore how to build trust with storytelling—whether you're pitching, leading, or aligning your team. You’ll learn how to craft stories that connect, convert, and evolve with your business.

🎧 Inside this episode:

• Why origin stories can actually hold you back
• How to find your customer’s pain—and tell the story they need
• The storytelling structure that works across leadership, sales, and culture
• How to plan a full year of strategic story content
• Why systems beat charisma every time

If you're tired of messaging that doesn’t stick or storytelling that never quite clicks, let’s change that. 👉Work with A.J.

🔗 Resources + Guest Links:

• Karen Eber: Website, LinkedIn, X
• Book mentioned: The Perfect Story by Karen Eber
  
  

Success isn’t just about hustle—it’s about smart ownership. In this episode, I sit down with Ben Kelly, an acquisition entrepreneur who’s scaled five businesses with little to no upfront cash. We talk about how you can skip the startup chaos and buy a business that’s already thriving.

🔥 You’ll learn:

• The “aha” moment that made Ben leave JPMorgan
• Why you don’t need to be an expert to scale a company
• How to spot the right business to buy—and actually fund the deal
• What mindset separates great acquisition entrepreneurs from wannabes
• How Ben built real wealth while staying present for his family

This one’s for the builders who want more control, faster success, and a business that doesn’t burn them out.

🔗 Connect with Ben:

• LinkedIn
• X
• YouTube
• Book a call

Growth doesn’t come from hustle. It comes from clarity.

Sean Si hit the wall most founders do — trying to do everything, lead everyone, and fix all the things. Then he blew it up and started fresh.

In this episode, he walks us through how he scaled SEO Hacker by simplifying, delegating, and focusing on what actually matters.
✅ What burnout taught him about leadership
✅ Why most marketing teams misfire — and how to fix it
✅ How to rebuild culture without being the bottleneck

If you’ve ever said "I don’t know what’s working anymore," this one’s for you.

🔗 Resources + Guest Links:

• Sean Si: LinkedIn, Twitter, SEO Hacker
• Book mentioned: Developing the Leader Within You by John Maxwell