In today’s episode, I’m sharing how you can use AI tools like ChatGPT or Claude to actually amplify your voice, not replace it. Whether you're a coach, creative, or personal brand, these simple strategies will help you collaborate with AI in a way that sounds like you and connects with your dream clients.

We’ll cover:

• Why AI content often sounds so generic (and how to fix it)
• How to feed AI your real voice and context
• Easy prompts that help AI collaborate with you—not take over
• How to use AI for brainstorming, decision-making, and content planning
• The tool I use to make every AI interaction faster and more accurate

Plus: I’ll show you how to get started today without feeling overwhelmed—and how to build your own Marketing Field Guide when you’re ready to level up.

• Grab AI Weekly (Free Prompts + Guide): dearkatebrandstrategy.com/aiweekly
• Discover Your Brand Blend with Marketing Trail Mix: dearkatebrandstrategy.com/trailmix

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Learn more at Howyoupicturedit.com

Five Essential Questions Your Homepage Must Answer

Your homepage is more than just a welcome mat; it's a snapshot of your entire business. In this video, we cover five critical questions every homepage needs to answer to convert visitors into ideal clients and rank well on Google. First, make sure your homepage clearly states what you do, followed by defining your audience. Next, distinguish what makes you different and guide visitors on what to do next. Lastly, build trust by showcasing testimonials and social proof. Bonus tips include leveraging SEO strategies and starting with your services or about page if you're stuck.

00:00 Introduction: The Importance of Your Homepage
00:16 Question 1: What Do You Do?
01:07 Question 2: Who Do You Help?
02:25 Question 3: What Makes You Different?
03:04 Question 4: What Should They Do Next?
03:28 Question 5: Why Should They Trust You?
04:14 Bonus Tips and Recap

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Learn more at Howyoupicturedit.com

Ever feel like building a website is an impossible task? You’re not alone! But what if you had a virtual assistant helping you every step of the way? That’s exactly what AI can do! In today’s episode, I’m breaking down 7 powerful ways AI can make your DIY website journey faster, easier, and stress-free.

We’re covering:
✅ How AI can help with SEO & competitor research so you stand out
✅ Using AI to write website copy that connects & converts
✅ AI-powered brand colors, fonts, and mood boards
✅ Generating custom stock photos to match your brand
✅ AI-assisted layout & design inspiration to make your site shine
✅ Adding custom code (without knowing how to code!)
✅ Using AI for market research & ideal client insights

If you’re a small business owner, creative entrepreneur, or service provider DIY-ing your website, this episode is packed with actionable tips to help you work smarter, not harder!

🔗 Mentioned Resources & Links:
Website Writer AI – AI-Powered Copywriting for Showit
Free Website Checklist – Make Sure You Have the Essentials

💬 Which AI trick are you most excited to try? Let’s chat!
DM me on Instagram [@dearkatebrandstrategy] or leave a review & let me know!

🎧 Love this episode? Don’t forget to subscribe & leave a review on Apple Podcasts or Spotify!

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com