7 Things to Prep Before You DIY Your Website, Especially in Busy Season

Think you have to wait for your slow season to start your website?

Not true.

Your best website doesn’t actually start in Showit (or Squarespace… or WordPress).

It starts way earlier — in the middle of your everyday client work.

In this episode, I’m sharing 7 simple things you can prep now — even if you’re fully booked and nowhere near “website build mode” — so when you do sit down to design, you’re not starting from scratch.

Because the truth is:

The difference between a stressful DIY website and a strategic one usually comes down to what you gathered ahead of time.

These small, behind-the-scenes habits will help you:

1. write your copy faster
2. design with more clarity
3. attract better-fit clients
4. and build a site that actually converts

…without scrambling for content at the last minute.

If you’re in a busy season but know a new website is coming someday, this episode is your game plan.

🧭 In this episode, we cover:

1. Why your website prep starts long before you open your builder
2. How to collect stronger, more specific testimonials
3. Noticing your “sweet spot” projects (and what to stop showcasing)
4. Easy ways to capture behind-the-scenes process photos + videos
5. How to gather real-world design inspiration (not just Pinterest)
6. Using your clients’ exact words to write better copy
7. Turning past posts and content into evergreen website assets

🔗 Resources mentioned

✨ Free Website Planner

Plan your pages, organize your ideas, and design with strategy — not guesswork

dearkatebrandstrategy.com/planner