In this uplifting episode, I’m chatting with the lovely Jen from Indy Bee Crafts, one of our Handmade Business Success Academy (HBSA) students, about her real and raw journey from craft hobbyist to small business owner.

Jen opens up about:
💙 How she found the confidence to start selling
💙 What helped her go from “I can’t do this” to “this is actually working!”
💙 The juggle of life, work, and creativity
💙 Her favourite HBSA lesson (and how it changed everything)
💙 Why she’s now excited for the future of her handmade biz

If you’ve ever doubted whether your tiny seed of an idea could grow into something more… this episode will light a little fire in you. Jen’s story is proof that you don’t need to have it all figured out – you just need to start.

Pour a cuppa, plug in your headphones, and get ready for some heart-led handmade business inspo 💛

🔗 Indy Bee Crafts - https://www.indybeecrafts.com/

🔗 Etsy - https://www.etsy.com/shop/indybeecrafts?fbclid=PAZXh0bgNhZW0CMTEAAafESk_vmw52KKLedwoVyC_9dUliieNpQzbqh5DPOmCP0BkLheWeo9PZ4wFWIg_aem_f139aXQEh0jVCLnFuZyJdw

🔗 Instagram - https://www.instagram.com/indybeecrafts/

🔗 Facebook - https://www.facebook.com/search/top?q=indy%20bee%20crafts

🌞 Ready to make £1k in just 1 week... without ads, endless posting or overwhelm?

Join us for the Summer Sales Sprint: £1k in 1 Week Challenge... happening 16–20 June inside our private Facebook group!

✨ Free daily live trainings

✨ Action steps to start making sales

✨ Real results (even with a small audience!)

🚀 Sign up here (it’s free!)

🎯 Not sure what’s blocking your sales? Take the free 90-second quiz: Take the quiz

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

📲 Follow us on Instagram for the latest content, videos, workshops & updates.

Keep creating 💙,

Steph & Team HB xox

💙 Ever feel like you’re shouting into the void in your Facebook group? You’re not alone... and it’s not your fault.

🎙️ In this episode, we break down exactly how the Facebook group algorithm works in 2025, and why your posts might not be getting the traction they deserve.

👉 Here’s what we cover:
• Why even your most valuable posts might get buried
• The algorithm signals Facebook is actually looking for in groups
• How to train the algorithm to show your posts to more members
• The surprising reason engagement isn’t always what you think it is
• What you can do today to revive a “dead” group and make it thrive again

👯 If you’re using a Facebook group to build community or drive sales, this episode is packed with insider tips to help you get seen, spark real conversations, and make your group a go-to space for your people.

🎧 Tune in and take your group from ghost town to buzzing hub... without burning out.

🔗 How the Facebook page algorithm works

🌞 Ready to make £1k in just 1 week... without ads, endless posting or overwhelm?

Join us for the Summer Sales Sprint: £1k in 1 Week Challenge... happening 16–20 June inside our private Facebook group!

✨ Free daily live trainings

✨ Action steps to start making sales

✨ Real results (even with a small audience!)

🚀 Sign up here (it’s free!)

🎯 Not sure what’s blocking your sales? Take the free 90-second quiz: Take the quiz

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

📲 Follow us on Instagram for the latest content, videos, workshops & updates.

Keep creating 💙,

Steph & Team HB xox

Welcome back to How to Be a Handmade Boss! If you’ve been sleeping on Pinterest, it’s time to wake up because this visual search engine is a goldmine for handmade business owners who want consistent, long-term traffic and sales.

In this episode, I’m breaking down exactly how the Pinterest algorithm works and how you can make it work for you and unlock the secrets to turning your passion into profit. We’ll cover:

✨ What the algorithm actually looks for (spoiler: it’s not followers)

✨ Discover the importance of SEO and keywords, fresh content, saves and clicks, and consistency.

✨ The biggest mistakes that are secretly killing your reach

✨ How different pin types serve different purposes... from Idea Pins to Rich Pins

✨ How often to post, what to post, and how to make your pins go further

✨ The #1 thing that will help you get more saves, clicks, and traffic over time

If you’re ready to ditch the constant hustle of social media and tap into a platform that works while you sleep, hit play now.

🔗 Pinterest Trends 👉 click here

🌞 Ready to make £1k in just 1 week... without ads, endless posting or overwhelm?

Join us for the Summer Sales Sprint: £1k in 1 Week Challenge... happening 16–20 June inside our private Facebook group!

✨ Free daily live trainings

✨ Action steps to start making sales

✨ Real results (even with a small audience!)

🚀 Sign up here (it’s free!)

🎯 Not sure what’s blocking your sales? Take the free 90-second quiz: Take the quiz

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

📲 Follow us on Instagram for the latest content, videos, workshops & updates.

Keep creating 💙,

Steph & Team HB xox

Hey handmade boss 👋

Feeling like you’re doing all the right things on Instagram but still not getting the reach or engagement you hoped for? You’re not alone — and you’re definitely not doing anything wrong 💛

In this episode, I’m lifting the lid on how the Instagram algorithm actually works in 2025... in simple, no-fluff terms, just for makers like you. Whether you sell on Etsy, your own website, or at markets and fairs, this is the behind-the-scenes peek you’ve been waiting for 🔍✨

We’re chatting about:

📌 What Instagram is focusing on right now

🚫 Why some posts flop (and how to turn it around)

💥 The biggest mistakes handmade sellers make

📈 Easy, feel-good tips to boost your visibility without the stress

This isn’t about chasing trends or burning yourself out. It’s about working with the algorithm so your beautiful creations can shine in front of the right people 🌟

You’ve got this — and I’ve got you 💕

👉 Want ready-made content support each month?

Check out Social Media Sidekick — your done-for-you content plan, made just for handmade business owners:

🔗 Join Social Media Sidekick → https://www.handmadebosses.com/sms
🔗 Follow on Instagram → @handmadebosses https://www.instagram.com/handmadebosses/

🌞 Ready to make £1k in just 1 week... without ads, endless posting or overwhelm?

Join us for the Summer Sales Sprint: £1k in 1 Week Challenge... happening 16–20 June inside our private Facebook group!

✨ Free daily live trainings

✨ Action steps to start making sales

✨ Real results (even with a small audience!)

🚀 Sign up here (it’s free!)

🎯 Not sure what’s blocking your sales? Take the free 90-second quiz: Take the quiz

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

📲 Follow us on Instagram for the latest content, videos, workshops & updates.

Keep creating 💙,

Steph & Team HB xox

🔐 Unlock the secrets to Facebook success for your handmade business! Are you pouring your heart into your Facebook business page only to be met with silence?

👉 This episode of the podcast dives deep into the Facebook page algorithm, specifically for handmade businesses like yours. Learn why your posts aren't reaching your audience (it's not you, it's Facebook!) and discover what actually works in 2025 to get your creations seen.

🧭 We'll explore how Facebook decides who sees your posts, breaking down the four key factors: engagement, relevance, recency, and relationships. Understand why organic reach has plummeted to 5% or less and why Facebook priorities personal connections and wants you to pay for ads.

🥳 But don't despair! We'll reveal the content that Facebook actually promotes, including the power of video and reels, going live, sparking conversations, behind-the-scenes glimpses, relatable content, polls, quizzes, and memes. Learn what Facebook hates, such as link posts, overly promotional content, and boring one-way posts.

💡 Discover five actionable ways to boost engagement on your Facebook business page, from asking questions to using emojis. We'll also uncover five fatal mistakes that are killing your reach, like posting too many links and ignoring comments.

🗣️ Get practical advice on the best posting strategy, including how often to post and the best times to reach your target audience. We'll also break down the ideal content mix: fun and engaging, educational value, brand storytelling, and promotional content. Plus, learn why using Facebook Stories daily is crucial.

🎬 Finally, we'll tackle the question of whether you need to pay for ads and how to use them effectively without wasting money by boosting highly engaging posts and using retargeting and lookalike audiences.

💣 This episode provides the truth bombs and motivation you need to navigate the world of handmade business on Facebook, helping you turn your passion into profit by understanding and working with the algorithm, not against it. Tune in now and take your shot at becoming a handmade boss!

🌞 Ready to make £1k in just 1 week... without ads, endless posting or overwhelm?

Join us for the Summer Sales Sprint: £1k in 1 Week Challenge... happening 16–20 June inside our private Facebook group!

✨ Free daily live trainings

✨ Action steps to start making sales

✨ Real results (even with a small audience!)

🚀 Sign up here (it’s free!)

🎯 Not sure what’s blocking your sales? Take the free 90-second quiz: Take the quiz

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

📲 Follow us on Instagram for the latest content, videos, workshops & updates.

Keep creating 💙,

Steph & Team HB xox

💙 In this episode we hear directly from students of the HBSA about their experiences and whether the course has worked for them.

• Karen tells us how the course has helped her with marketing and identifying her target audience, as well as achieving a better work-life balance

• Pash highlights the expertise within the HBSA and emphasises the value of investing in yourself. She calls joining the HBSA the best thing she has done this year

• Eric shares how the HBSA helped him set up his business properly from the start, covering the technical aspects of using Etsy and providing a supportive community. He really values the community aspect, where members support each other and offer advice

• Vicki explains how the HBSA helped her be focused and provided her direction, leading to a significant improvement in her shop's conversion rate

• Tara talks about gaining so much confidence, finding a supportive community, and achieving a better family-life balance

• Charly emphasises how the HBSA provided structure and vision, leading to full-time handmade business success.

• Laura loves how manageable everything is, the chunked-down structure of the HBSA, has helped her create a solid base for a successful handmade business.

🚀 Discover how the HBSA can help you turn your passion into profit and achieve your handmade business goals.

🔗 Join the HBSA waitlist - www.handmadebosses.com/HBSAwaitlist

🌞 Ready to make £1k in just 1 week... without ads, endless posting or overwhelm?

Join us for the Summer Sales Sprint: £1k in 1 Week Challenge... happening 16–20 June inside our private Facebook group!

✨ Free daily live trainings

✨ Action steps to start making sales

✨ Real results (even with a small audience!)

🚀 Sign up here (it’s free!)

🎯 Not sure what’s blocking your sales? Take the free 90-second quiz: Take the quiz

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

📲 Follow us on Instagram for the latest content, videos, workshops & updates.

Keep creating 💙,

Steph & Team HB xox

💙 'The perfect journey' for Heather and we want it to be for you too!

💬 Steph chats with Heather, the creator of Arthur's Knitting Business, about knitting, teaching, and entrepreneurship.... Heather's business focuses on providing kits and educational resources to help people learn to knit.

🧶 She's on a mission to remove the misconception that knitting is too difficult by providing all the necessary tools, materials, and learning resources you need.

💪 Heather's advice to new handmade business owners is to "just go for it, believe in yourself, do it" and believe in yourself. The worst that can happen is being wrong, which is only an opportunity to learn and improve.

🔗 Arthurs Knitting Business Website

🔗 Arthurs Knitting Business Instagram

🔗 Links to all Arthurs Knitting Business Resources

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

🤔 Have you always wanted to know how to use Pinterest effectively for your handmade business?

🥳 We've got the answers, join Steph for an in-depth guide on how to use Pinterest to benefit a handmade business.

💙 This episode covers everything you need to know including setting up a Pinterest business account, creating effective pins, optimising your account for your target audience, the type of boards to create and understanding key metrics to watch.

🌞 Ready to make £1k in just 1 week... without ads, endless posting or overwhelm?

Join us for the Summer Sales Sprint: £1k in 1 Week Challenge... happening 16–20 June inside our private Facebook group!

✨ Free daily live trainings

✨ Action steps to start making sales

✨ Real results (even with a small audience!)

🚀 Sign up here (it’s free!)

🎯 Not sure what’s blocking your sales? Take the free 90-second quiz: Take the quiz

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

📲 Follow us on Instagram for the latest content, videos, workshops & updates.

Keep creating 💙,

Steph & Team HB xox