If you’re stuck around £100–£2k a month on Etsy and your current plan is
“maybe I just need more products”…

we need to talk.

In this episode, I’m breaking down my 2026 Etsy profit playbook and how six-figure Etsy shops are actually built - quietly, calmly, and without burning yourself into the ground.

This isn’t hustle advice.

It’s structure, clarity, and knowing what actually moves the needle.

We’ll cover:
👉Why more products usually stall growth (not scale it)
👉The difference between niche depth and niche hopping
👉How six-figure shops design product ranges for repeat buyers
👉Why “Reels and pray” is not a business model
👉Pricing in a way that supports a real human life
👉The systems that replace panic posting and guessing

If your shop feels busy but not profitable, this episode is probably going to feel a bit personal - in a helpful way.

I’m Steph. I’ve been selling and coaching handmade businesses since 2016, and I’ve seen exactly where sellers get stuck… and what actually helps them break through.

🔗 Want structure instead of more motivation?
The Scalable Sales Engine System shows you how to build a calm, repeatable sales system without adding more chaos:
👉 https://www.handmadebosses.com/offers/GMuTvykb/checkout

👍 If this landed, like, subscribe, or leave a podcast review so more Etsy sellers can find this without screaming into Instagram.

Insta CTA

If social media currently feels like another unpaid job… listen up.

The Social Media Sidekick is for handmade business owners who want structure without the stress. You get monthly content plans, captions that are already written, Canva templates, trend updates, and Lite Mode options for when life is heavy.

So you can stay visible without spending every spare minute thinking about what to post.

This isn’t about posting more.

It’s about posting smarter.

If you want your socials handled, not hanging over you like a to-do list, join us now. www.handmadebosses.com/sms

Getting Etsy views but no sales can feel maddening.

Because if people are clicking… why aren’t they buying?

In this podcast, I’m breaking down why Etsy listings get views but don’t convert, and exactly how to fix it without:

- more traffic
- more posting
- or weeks of faffing with SEO

If your shop feels busy but not profitable, this is almost always a listing problem, not an algorithm problem.

We’ll cover:
- Why clicks ≠ sales (and what buyers actually need to feel safe buying)
- The photo mistakes that quietly kill conversions
- How to write descriptions that reduce doubt instead of waffling
- What your pricing is really saying to buyers
- The boring-but-profitable fixes that turn views into orders

This is about conversion, not hustle.
Clarity, not more noise.

I’m Steph. I’ve been selling on Etsy since 2016 and coaching handmade business owners for years, and this is one of the biggest patterns I see again and again.

🎯 Want a step-by-step checklist to fix your listings properly?
The Product Listing Makeover Kit walks you through exactly what to change (and what to leave alone):
👉 https://www.handmadebosses.com/offers/5dvmAqnD

👍 Like, subscribe, and listen to the next episode on what to fix when people favourite your listings but still don’t buy.

Insta CTA

If social media currently feels like another unpaid job… listen up.

The Social Media Sidekick is for handmade business owners who want structure without the stress. You get monthly content plans, captions that are already written, Canva templates, trend updates, and Lite Mode options for when life is heavy.

So you can stay visible without spending every spare minute thinking about what to post.

This isn’t about posting more.

It’s about posting smarter.

If you want your socials handled, not hanging over you like a to-do list, join us now. www.handmadebosses.com/sms

Ever look at another Etsy shop and think

“How are they doing that… when I’m working just as hard?”

Same platform.

Same niche.

Same handmade chaos.

Yet some Etsy sellers quietly scale while others feel permanently behind.

In this video, I’m breaking down how the top 0.1% of Etsy sellers actually got there and why you might feel like you’re falling behind, even though you’re doing all the things.

Spoiler:

It’s not luck.

It’s not talent.

And it’s not the Etsy algorithm hating you personally.

We’ll talk about:

• The habits top Etsy sellers repeat (that no one puts in Reels)
  
  
  
• Why “overnight success” is a myth that keeps sellers stuck
  
  
  
• The difference between running a shop and running a business
  
  
  
• Why pricing, listings, and systems matter more than motivation
  
  
  
• How to stop guessing and start making calm, confident decisions
  
  
  

If your Etsy shop feels busy but not productive, this video will probably hit a nerve.

I’m Steph. I’ve been running my own handmade business since 2016 and have coached thousands of Etsy sellers. I’ve seen what actually moves the needle and what just creates noise.

🎯 Want help fixing listings without rewriting everything at midnight?

The Product Listing Makeover Kit shows you exactly what to tweak (and what to leave alone):

👉 Click here

👍 If this helped, like, subscribe, and check the next video on what to fix first when Etsy sales stall.

Insta CTA

If social media currently feels like another unpaid job… listen up.

The Social Media Sidekick is for handmade business owners who want structure without the stress. You get monthly content plans, captions that are already written, Canva templates, trend updates, and Lite Mode options for when life is heavy.

So you can stay visible without spending every spare minute thinking about what to post.

This isn’t about posting more.

It’s about posting smarter.

If you want your socials handled, not hanging over you like a to-do list, join us now. www.handmadebosses.com/sms