In 1979, as the Iranian Revolution swept through the streets of Tehran, Younes Nazarian and his wife Soraya Sarah made the decision to leave behind a successful construction business and move their family to the U.S., ultimately landing in Los Angeles. His youngest son, Sam, was only 3 years old at the time, but he watched his dad build a new life in America. Younes’ business acumen led him to become an early investor in technology company Qualcomm and eventually chairman of Nazarian Enterprises, which focused on a variety of interests in the private, public, and real estate markets.SB

Like his father, Sam, showcased a formidable drive. A smart, athletic kid, he played baseball and basketball in high school and college before attending NYU’s Stern School of Business. By 23, Sam had become the country’s largest distributor of Nextel, a wireless digital communications provider. A year later, he ventured into hotel real estate, buying the Avalon Hotel in Beverly Hills, California. By the time he was 26, Sam had invested in 10 hotels and had even dipped his toes into film production on the side.

In 2006, he launched SBE—Sammy Boy Entertainment, a callback to a childhood nickname. After a series of successful nightclub venues, the first SLS hotel in Beverly Hills opened, a testament to his vision of blending F&B and nightlife into a cohesive luxury-meets-lifestyle experience.

As the SBE brand grew, so did Nazarian’s ambitions. In 2020, he sold the company to Accor, and this January, he announced HQ Projects, a strategic partnership with Wyndham that provides hotel owners with the freedom to craft their own hospitality stories.

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New Jersey native David Barry studied law before getting into real estate development alongside his brother, focusing on redeveloping shipyards and truckyards. When the W brand was being developed in Hoboken, New Jersey, Barry entered the hospitality side of the real estate business. Today, he counts Chiltern Firehouse in London, New York's Chelsea Hotel, and Caldera House in Jackson Hole, Wyoming on his client list.

Barry has always been a curious person and interested in exploring new frontiers, which led him to founding Urby in 2012, the hospitality-inspired urban housing concept centered on modern design, high-end amenities, affordable pricing, and programming.

Simplicity is key to the success of Urby, which is currently found in six locations with four more on the boards in Philadelphia; Washington, DC; Wynwood, Florida; and Journal Square, New Jersey.

As he looks ahead, Barry says his greatest lesson learned is to not get caught up in the noise and chatter of the present moment but to think longterm and plan accordingly.

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Located in the Great Smoky Mountains in Walland, Tennessee, the 68-room Blackberry Farm is a verdant escape known for its food, wine, and Southern hospitality. The small inn was originally purchased by Samuel E. Beall III (known as Sandy), founder of the Ruby Tuesday chain, and his wife, Kreis, in 1976. After adding land and more buildings, it blossomed into the exclusive property it is today.

In 1998, Sandy's son and Mary Celeste's husband, Sam, took it over, transforming it into a culinary powerhouse and must-visit getaway tucked away in East Tennessee.

After Sam's unexpected passing in 2016, Mary Celeste became proprietor while raising her five children. Mary Celeste, who has a degree in accounting, didn't shy away from the challenge. In fact, she credits the power of believing in herself for ushering the resort into its next—and most exciting—era yet.

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Known for her sensual, dynamic designs that integrate with their surroundings, the Iceland-born, West Hollywood, California-based Gulla Jónsdóttir creates unique spatial experiences that exist at the intersection of organic beauty and function.

Since 2009 when she launched her firm Atelier Gulla Jónsdóttir, she has spearheaded projects including China’s Macau Roosevelt hotel and the renovation of Hollywood’s Chinese Theater. With the Sandbourne Santa Monica in California and 1 Hotel Crete in Greece on the boards, Jónsdóttir continues to immerse guests in their surroundings with an approach centered on all five senses.

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A diagnosis of colon cancer led Alejandro Bataller’s father Alfredo Bataller to launch the SHA Wellness Clinic in Alicante, Spain 15 years ago. Today, the family-run business has established itself as of one of the leading wellness resorts in the world. A recently opened outpost in Costa Mujeres, Mexico designed by local firms Sordo Madaleno and Alejandro Escudero (a forthcoming property set on a 25-acre island on the coastline between Dubai and Abu Dhabi is on the boards) continues the company's goal to transform people’s health and wellbeing through innovative, cutting-edge practices wrapped in a hospitality-focused luxury experience. Additionally, the company's real estate development arm, AB Living Group, is working with Marriott to develop branded residences and resort projects in Mexico under the SHA Wellness brand. “For us, this is much more than a business, it's a mission,” says Alejandro.

This episode is brought to you by American Leather. For more information, go to americanleather.com.

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Growing up in the Chicago suburbs, Mario Tricoci got the entrepreneurial bug at an early age, watching his parents revolutionize the salon world and invent the day spa concept. He saw what they created and wanted to emulate it, but with his own spin. When he opened the Simeone Deary Design Group-crafted Elysian hotel in Chicago in 2009, it changed the hospitality landscape as a refined luxury hotel that put community first and offered approachable service. The project was short-lived (they sold it in 2011), but Tricoci was just getting started, launching Aparium Hotel Group in 2012. Today, the hotel owner and operator counts 11 properties in its portfolio, with four more slated to open this year. Here, the CEO and founder shares how his philosophy of finding the right partner, place, and product has led to Aparium’s decade-plus of success.

This episode is brought to you by American Leather. For more information, go to americanleather.com.

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Studio Collective partners Leslie Kale, Adam Goldstein, and Christian Schulz founded their firm during the Great Recession. Though they started out to make ends meet, they soon found successful with cocktail lounge the Spare Room at the Hollywood Roosevelt before diving into hotels with the Landsby in Sylvan, California. Today, the trio leads a 20-person team, where they’ve expanded their portfolio with notable projects like the Hotel Figueroa in downtown Los Angeles, Proper Hotels' spinoff brand Hotel June on LA’s Westside, and recently, Ferraro’s Bar & Restaurant at the Four Seasons Resort Maui at Wailea. With more than two decades of experience, the Venice, California-based design firm has learned how to let the client and project dictate where things are headed. “You have to trust that it will still be great,” says Schulz.

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Growing up in Brooklyn, New York and then Long Island, Julien Albertini, cofounder of Asthetíque, was influenced by his architect father and his mother, who loved redecorating their home. He studied architecture and then finance, designing small projects around the city until he met his business partner, the Moscow-based designer Alina Pimkina. Their vision and goals aligned, and their design firm, with offices in New York, Miami, and recently Riyadh, has showcased that rich intersection of masculine and feminine in projects for the past seven years, from Café Polet in Moscow to to Kahawa Café in Doha. Albertini shares his journey from architecture and finance student to successful entrepreneur.

Thank you for listening! For more of our great interviews, find us at hospitalitydesign.com.