In 1979, as the Iranian Revolution swept through the streets of Tehran, Younes Nazarian and his wife Soraya Sarah made the decision to leave behind a successful construction business and move their family to the U.S., ultimately landing in Los Angeles. His youngest son, Sam, was only 3 years old at the time, but he watched his dad build a new life in America. Younes’ business acumen led him to become an early investor in technology company Qualcomm and eventually chairman of Nazarian Enterprises, which focused on a variety of interests in the private, public, and real estate markets.SB

Like his father, Sam, showcased a formidable drive. A smart, athletic kid, he played baseball and basketball in high school and college before attending NYU’s Stern School of Business. By 23, Sam had become the country’s largest distributor of Nextel, a wireless digital communications provider. A year later, he ventured into hotel real estate, buying the Avalon Hotel in Beverly Hills, California. By the time he was 26, Sam had invested in 10 hotels and had even dipped his toes into film production on the side.

In 2006, he launched SBE—Sammy Boy Entertainment, a callback to a childhood nickname. After a series of successful nightclub venues, the first SLS hotel in Beverly Hills opened, a testament to his vision of blending F&B and nightlife into a cohesive luxury-meets-lifestyle experience.

As the SBE brand grew, so did Nazarian’s ambitions. In 2020, he sold the company to Accor, and this January, he announced HQ Projects, a strategic partnership with Wyndham that provides hotel owners with the freedom to craft their own hospitality stories.

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New Jersey native David Barry studied law before getting into real estate development alongside his brother, focusing on redeveloping shipyards and truckyards. When the W brand was being developed in Hoboken, New Jersey, Barry entered the hospitality side of the real estate business. Today, he counts Chiltern Firehouse in London, New York's Chelsea Hotel, and Caldera House in Jackson Hole, Wyoming on his client list.

Barry has always been a curious person and interested in exploring new frontiers, which led him to founding Urby in 2012, the hospitality-inspired urban housing concept centered on modern design, high-end amenities, affordable pricing, and programming.

Simplicity is key to the success of Urby, which is currently found in six locations with four more on the boards in Philadelphia; Washington, DC; Wynwood, Florida; and Journal Square, New Jersey.

As he looks ahead, Barry says his greatest lesson learned is to not get caught up in the noise and chatter of the present moment but to think longterm and plan accordingly.

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Located in the Great Smoky Mountains in Walland, Tennessee, the 68-room Blackberry Farm is a verdant escape known for its food, wine, and Southern hospitality. The small inn was originally purchased by Samuel E. Beall III (known as Sandy), founder of the Ruby Tuesday chain, and his wife, Kreis, in 1976. After adding land and more buildings, it blossomed into the exclusive property it is today.

In 1998, Sandy's son and Mary Celeste's husband, Sam, took it over, transforming it into a culinary powerhouse and must-visit getaway tucked away in East Tennessee.

After Sam's unexpected passing in 2016, Mary Celeste became proprietor while raising her five children. Mary Celeste, who has a degree in accounting, didn't shy away from the challenge. In fact, she credits the power of believing in herself for ushering the resort into its next—and most exciting—era yet.

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