Episodios

  • S3.ep85. Diego López Fernández, 153 Brand Marketing
    Jan 14 2026

    In this engaging conversation, Diego from 153 Brand Marketing shares insights on the importance of storytelling in marketing, particularly for landscapers. He discusses his unique 153 Method, which helps businesses clarify their brand's story and connect with their audience. The conversation also delves into the role of technology in the landscaping industry, the significance of clear communication, and the need for professionals to value their expertise. Diego emphasizes the importance of overcoming fear, embracing purpose, and recognizing the impact landscapers have on community and nature.

    Hops and Hedges is proudly sponsored by EXT.tech!

    EXT helps you grow and revolutionize your landscaping business.

    They are improving the way you manage projects and streamline your landscaping, snow removal and construction operations. For additional savings when purchasing the software - use code HOPS10 at checkout or just tell them Heather sent ya!


    #landscaping #marketing #storytelling #branding #technology #purpose #communication #businessadvice #landscapingindustry #personal growth #153 #Deigo #HeatherJerrard #MyLandscapeArtist #ext

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    1 h y 3 m
  • S3.Ep84. Michael Albanese, AVESI Stormwater
    Jan 7 2026

    In this engaging conversation, Michael Albanese, a landscape designer specializing in stormwater management and ecological gardening, reflects on his journey as a solopreneur. He discusses the importance of collaboration, the challenges of running a business, and the release of his new book, 'The Modern Rain Garden.' The discussion also touches on sustainable practices in landscaping, including the use of reclaimed materials, and the role of AI in improving business efficiency. Michael shares insights on navigating the complexities of book publishing and the significance of community support in the industry.


    Hops and Hedges is proudly sponsored by EXT.tech!

    EXT helps you grow and revolutionize your landscaping business.

    They are improving the way you manage projects and streamline your landscaping, snow removal and construction operations. For additional savings when purchasing the software - use code HOPS10 at checkout or just tell them Heather sent ya!

    Keywords


    #landscaping #stormwatermanagement #ecologicalgardening #business growth #bookpublishing #reclaimedmaterials #sustainabledesign #landscapedesign #AI #communityengagement #Avesi #ext

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    51 m
  • S2.Ep83. Daniel Cornacchia, Moss and Oak Design Studio
    Dec 30 2025

    In this engaging conversation, Daniel Cornacchia reflects on his journey as a business owner, discussing the evolution of his company from Dancor Landscapes to Moss & Oak Design Studio. The discussion covers the importance of experiences in shaping one's career, the challenges of procrastination, and the necessity of implementing effective systems for business efficiency. Daniel shares insights on mentorship, personal growth, and the significance of taking breaks for mental health. The conversation also touches on celebrating achievements, unique value propositions in business, and the tools that have improved their operations. Finally, they recommend impactful books and share light-hearted moments about their personal lives.

    Seasons 1 & 2 are proudly sponsored by EXT.tech!

    EXT helps you grow and revolutionize your landscaping business.

    They are improving the way you manage projects and streamline your landscaping, snow removal and construction operations. For additional savings when purchasing the software - use code HOPS10 at checkout or just tell them Heather sent ya!

    #podcast #entrepreneurship #businessgrowth #procrastination #mentorship #mentalhealth #landscapedesign #personaldevelopment #systems #implementation #bookrecommendations #hopsandhedges #mossandoak #mylandscapeartist



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    52 m
  • S2.Ep82. Ed Hansen, EXT.tech & LO
    Dec 4 2025

    In this "out-of-the-world" conversation, Ed Hansen shares his insights on the landscape industry, the importance of authenticity, and the impact of technology on landscaping. He discusses the evolution of landscape design, the significance of his weekly 'Monday Matters' videos on LinkedIN, and offers valuable advice for new entrepreneurs. The discussion also touches on the healing aspects of gardening and the necessity of continuous learning and adaptation in a rapidly changing industry.


    Seasons 1 & 2 are proudly sponsored by EXT.tech!

    EXT helps you grow and revolutionize your landscaping business.

    They are improving the way you manage projects and streamline your landscaping, snow removal and construction operations.

    For additional savings when purchasing the software - use code HOPS10 at checkout or just tell them Heather sent ya!


    #landscaping #EdHansen #MondayMatters #landscapedesign #technologyinlandscaping #gardening #entrepreneurship #industrychanges #personalgrowth #authenticity



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    1 h y 8 m
  • S2.Ep81. Nicole Azevedo, Banas Stones & Porcelain Inc.
    Dec 2 2025

    In this ENERGETIC conversation, Nicole Azevedo from Banas Stones and Porcelain shares her journey within the company, discussing her multifaceted role and the supportive team culture. They explore the creative display at the Landscape Congress, the importance of mentorship, and the impact of community events. The discussion also delves into navigating market changes, current design trends, and personal growth through literature.

    Seasons 1 & 2 are proudly sponsored by EXT.tech!

    EXT helps you grow and revolutionize your landscaping business.

    They are improving the way you manage projects and streamline your landscaping, snow removal and construction operations. For additional savings when purchasing the software - use code HOPS10 at checkout or just tell them Heather sent ya!


    Key Words:

    BanasPorcelain, LandscapeCongress, companyculture, mentorship, markettrends, designaesthetics, communityengagement, personalgrowth, creativedisplays



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    53 m
  • S2.Ep80. Daniel McCaulley, Ultimus Engineering LLC
    Oct 23 2025

    In this engaging conversation, Daniel McCauley, founder of Ultimus Engineering, shares insights on starting a business during the pandemic, the importance of community-focused engineering, and the role of mentorship in personal and professional growth. The discussion also touches on product differentiation, effective communication in engineering, and the significance of faith and family in Daniel's life.


    Seasons 1 & 2 are proudly sponsored by EXT.tech!

    EXT helps you grow and revolutionize your landscaping business.

    They are improving the way you manage projects and streamline your landscaping, snow removal and construction operations. For additional savings when purchasing the software - use code HOPS10 at checkout or just tell them Heather sent ya!

    #CommunityEngineering

    #MentorshipMatters

    #FaithAndFamily

    #ProductDifferentiation

    #EngineeringSuccess

    #PandemicEntrepreneur

    #EffectiveCommunication

    #InnovativeHiring

    #ProactiveStrategies

    #LeadershipGrowth

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    48 m
  • S2. Ep 79. Greg Schaafsma, Grand River Natural Stone
    Aug 26 2025

    In this engaging conversation, Greg Schaafsma shares his journey from nursery work to becoming a key figure at Grand River Natural Stone. With over 14 years of experience, he discusses his passion for outdoor work, the importance of mentorship, and his recent venture into distilling beverages. Greg also highlights his diverse roles at Grand River, his involvement with Landscape Ontario, and his personal gardening interests, including hostas and Japanese maples. The discussion touches on the future of Grand River, the significance of technology in fleet management, and the challenges faced in the landscaping industry.


    #Landscaping

    #Horticulture

    #Distilling

    #GrandRiverNaturalStone

    #LandscapeOntario

    #CareerJourney

    #MentorshipMatters

    #OutdoorWork

    #FleetManagement

    #GardeningLife

    #GreenIndustry

    #GardenDesign

    #PlantLife

    #NatureWork

    #StoneWork

    #LandscapeDesign

    #OutdoorCareers

    #CareerGrowth

    #WorkOutdoors

    #SustainableLandscaping

    #LandscaperLife

    #TeamworkMakesTheDreamWork

    #HandsOnWork

    #NatureLovers

    #FieldWork

    #GardenGoals

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    56 m
  • S2. Ep 78. Alex Bright, NGA and Soil Food Web School
    Aug 11 2025

    In this in-person conversation in Heather's studio, Alex Bright shares her journey from IT to horticulture She discusses the importance of soil health, the impact of nature on mental well-being, and the value of mentorship. She emphasizes the need for balance in life and work, the challenges faced in landscaping, and the joy of gardening as a form of meditation. Alex also highlights her favourite tools, books, and resources that inspire her in her horticultural journey.

    Seasons 1 & 2 are proudly sponsored by EXT.tech!

    EXT helps you grow and revolutionize your landscaping business.

    They are improving the way you manage projects and streamline your landscaping, snow removal and construction operations.


    For additional savings when purchasing the software - use code HOPS10 at checkout or just tell them Heather sent ya!


    #soilfoodwebschool#Horticulture#SoilHealth#Mentorship#MentalHealth#Gardening#Landscaping#ITTransition#PersonalGrowth#NatureLovers#LifeLessons#GardeningLife

    #NatureTherapy

    #FromITtoNature

    #GreenThumb

    #GrowWithNature

    #MindfulGardening

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    38 m
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