Investors don’t ghost you because the tech isn’t good enough but because the story doesn’t line up.

In this episode of Herding Cats, we unpack why promising investor conversations quietly die after “great meeting!” emails - and why throwing more slides, detail, and jargon at the problem makes it worse.

We are talking about coherence and how fragmented internal narratives quietly erode trust, and why one clear, shared story beats five impressive ones every time.

If you’re raising money, scaling a technical company, or wondering why confidence drops just when things should be working - this episode will make something click.

🎧 Follow for weekly episodes on leadership, culture, and making complex organisations legible.

About your host and Chief Cat Herder, Katie Caiger

Katie Caiger is a strategic communications advisor who works with founders, CEOs, and leadership teams in science-led and technical companies across the UK and German-speaking Europe.

She helps organisations make themselves legible - to investors, employees, boards, and the outside world - by aligning internal narratives before polishing the external story. Her work sits at the intersection of leadership, culture, psychology, and storytelling, with a particular focus on companies operating under complexity, uncertainty, and scale.

Before founding Haus of Words®, Katie spent over a decade translating highly technical material for global engineering, energy, space and aerospace organisations. She now applies that same precision to human systems: surfacing fragmentation, reducing cognitive load, and helping teams tell one coherent story they can actually execute on.

Herding Cats is where she unpacks what really breaks down inside growing organisations - and what fixes it - without management theatre, buzzwords, or motivational noise.

Welcome to 2026, and welcome to a brand new podcast on communication, culture and all things tech storytelling!

This podcast is for Founders, CEOs and leaders in the tech SME world and sits at the intersection of people, psychology, thought leadership and business growth.

I’m so excited to have you on board - please feel free to send me your questions, topic ideas and feedback to:

Katie@hausofwords.com

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About Your Host

Katie Caiger is a UK-based cultural anthropologist and award-winning technical translator working with international space, defence and aerospace organisations. She specialises in how communication, culture and decision-making shift as technical teams scale, bringing a neurodivergent, pattern-recognition lens to moments of pressure where clarity and shared understanding matter most.