Why Investors Ghost Startups After a Good Pitch

Investors don’t ghost you because the tech isn’t good enough but because the story doesn’t line up.

In this episode of Herding Cats, we unpack why promising investor conversations quietly die after “great meeting!” emails - and why throwing more slides, detail, and jargon at the problem makes it worse.

We are talking about coherence and how fragmented internal narratives quietly erode trust, and why one clear, shared story beats five impressive ones every time.

If you’re raising money, scaling a technical company, or wondering why confidence drops just when things should be working - this episode will make something click.

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About your host and Chief Cat Herder, Katie Caiger

Katie Caiger is a strategic communications advisor who works with founders, CEOs, and leadership teams in science-led and technical companies across the UK and German-speaking Europe.

She helps organisations make themselves legible - to investors, employees, boards, and the outside world - by aligning internal narratives before polishing the external story. Her work sits at the intersection of leadership, culture, psychology, and storytelling, with a particular focus on companies operating under complexity, uncertainty, and scale.

Before founding Haus of Words®, Katie spent over a decade translating highly technical material for global engineering, energy, space and aerospace organisations. She now applies that same precision to human systems: surfacing fragmentation, reducing cognitive load, and helping teams tell one coherent story they can actually execute on.

Herding Cats is where she unpacks what really breaks down inside growing organisations - and what fixes it - without management theatre, buzzwords, or motivational noise.