Healing While Building Podcast: Featuring Farrah Pate | Secrets to Plush

In this episode of the Healing While Building Podcast, host LaShana West sits down with beauty boss and entrepreneur Farrah Pate, the visionary behind Secrets to Plush — a premier beauty brand known for flawless brows, luxe experiences, and confidence-boosting glam.

Since 2017, Farrah has been building more than a beauty business — she’s created a brand that embodies precision, sophistication, and undeniable boss energy. From expert brow artistry like lamination and tint, to hosting trainings and curated beauty events, Farrah has mastered the art of turning skill into a standout experience.

In this conversation, we go beyond the surface of beauty and dive into what it really takes to build a brand that not only looks good — but feels aligned.

In this episode, we explore:
✨ building a luxury beauty brand from the ground up
✨ the mindset behind confidence and client experience
✨ turning your craft into a profitable business
✨ healing, growth, and evolving as a woman in business
✨ creating impact through beauty, presence, and purpose

If you’re a beauty professional, entrepreneur, or creative learning how to elevate your brand while doing the inner work, this episode is for you.

Featuring:
Host: LaShana West
Guest: Farrah Pate | Secrets to Plush

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Connect with LaShana West / Healing While Building:
Instagram: @lashanawest
Facebook: www.facebook.com/lashanawest
TikTok: @lashanawest

Website: www.mswestcreativecoach.com
Podcast Guest Inquiries: Text PODCAST to 833-607-2941

Take advantage of a 1:1 Breakthrough call with LaShana now!
www.mswestcreativecoach.com/breakthrough

Connect with Farrah Pate
Instagram: @secretstoplush

PS: Join us at the 3rd annual Healing While Building Summit in ATL November 6th-8th 2026. use code "podcast" to save
www.healingwhilebuildingsummit.com

Healing While Building Podcast with LaShana West