Episodios

  • How Big Brands Control Markets With Mindshare (2026 Strategy)

    How Big Brands Control Markets With Mindshare (2026 Strategy)
    Feb 27 2026

    🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️ https://top10podcasts.com/roadmap-guide

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    If you’ve been trying to “go viral” to grow your business, you’re playing the wrong game. In this episode, I break down the exact media strategy big brands are using to control the conversation in their industries, and the good news is, you can copy it.

    First, I clarify the difference between market share and mindshare. And if you win mindshare, you start influencing buying criteria long before anyone talks to sales. Then I walk you through examples (like a16z and HubSpot) and why their content isn’t “viral”—it’s consistent. I also reveal the real secret sauce to becoming successful.

    I’ll give you my practical framework, plus why you need an owner for guest booking if you want to scale.


    In This Episode:

    01:22 Mindshare vs. market share explained

    04:02 Example: a16z and “owning” tech conversations

    06:32 Example: HubSpot’s podcast ecosystem

    07:20 The real secret sauce is infrastructure

    09:01 Systems and tools to build your media machine

    12:20 Why guest booking needs an owner

    13:38 Winning the “silent” research phase in B2B


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    📱 RESOURCES📱

    ► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide

    ► The a16z Show - https://a16z.com/podcasts/

    Episode “owning” tech conversation:

    1. AI Hardware, Explained (July 2023)

    ► Inside HubSpot Podcast - https://www.hubspot.com/podcasts/inside-hubspot

    ► Poppy AI (to help you make viral content & ads) - https://getpoppy.ai/

    ► 80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey - https://www.demandgenreport.com/industry-news/80-of-b2b-buyers-initiate-first-contact-once-theyre-70-through-their-buying-journey/48394/

    ► Resources to Grow Your Podcast - https://www.notion.so/Your-episode-is-submitted-here-are-some-other-ways-to-grow-295001cc69278078867adec380e1163a


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    📱 CONNECT with me on Instagram 📱

    ► https://www.instagram.com/luisryandiaz/

    Need help launching, growing, or ranking your podcast?

    ► https://top10podcasts.com/start


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    17 m
  • How to Influence Decision-Makers You'll Never Meet with Todd Hartley

    How to Influence Decision-Makers You'll Never Meet with Todd Hartley
    Feb 20 2026
    🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️ https://top10podcasts.com/roadmap-guide▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Ever wondered how to influence decision-makers you’ll never meet? In this episode, Todd Hartley shares the key strategies he’s used to successfully close deals, boost sales, and scale your influence without face-to-face meetings.Whether you're in B2B or sales, you’ll learn how to strategically position yourself and your business to grab the attention of key decision-makers and drive results. Todd shares practical ideas for leveraging video, digital marketing, and smart strategies to move deals forward, even when you’re not in the same room.If you want to build a strong, scalable sales system and influence from a distance, this episode is for you. Tune in to learn how you can leverage these same techniques to influence high-level decision-makers and grow your business.Below are some key statistics:-98% of text messages are opened in 2 minutes vs. 20% email open rate-5 case studies increase purchase intent by 270%-People are 4x more likely to watch a video than read proposals-85% more likely to buy after watching a video-Average companies have 7 people involved in B2B buying decisions (100+ employees)-Small businesses typically have 3 people in the buying decisionIn This Episode:00:53 Open rate: email vs. text message03:17 How Todd helps clients using his strategies06:36 How to use video effectively to close twice as many deals08:55 Key principles for influencing decision-makers remotely14:46 Todd’s strategies for leveraging video to speed up the sales cycle24:08 Example of a client who got results using Todd's system▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 RESOURCES📱► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide► Create Dynamic Video Proposals with Clarity - https://clarity.video/► Accelerating YES! by Todd Hartley - https://toddhartley.com/yes/► Lead Generation Goldmine by Todd Hartley (free audiobook available at ToddHartley.com)► The Ultimate Sales Machine by Chet Holmes - https://www.amazon.com//dp/1591842158▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with Todd Hartley📱► https://toddhartley.com/► https://www.wirebuzz.com/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with me on Instagram 📱► https://www.instagram.com/luisryandiaz/Need help launching, growing, or ranking your podcast?► https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
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    28 m
  • Big Brands Use This Strategy to Brainwash, Influence, and Completely Own Their Market

    Big Brands Use This Strategy to Brainwash, Influence, and Completely Own Their Market
    Feb 10 2026
    🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️ https://top10podcasts.com/roadmap-guide▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Have you ever wondered how big brands manage to stay on top of the game? In this episode, I’m diving into how successful brands use a unique strategy to completely dominate their markets, not through viral hits or chasing trends, but by building something more powerful: media infrastructure. These companies aren’t competing for market share in the traditional sense; they’re creating mindshare—owning the conversation and shaping what people think.I’ll walk you through why long-form content is crucial for building this "moat" and why brands like a16z, Shopify, and HubSpot have used media to cement their authority. I also explain how you can replicate this strategy, even if you’re not a giant corporation. The goal is not just to play the game, but to control the rules.Ready to learn how to build authority and dominate your market with content? Listen now, and let’s dive into the strategies that the most successful companies use.In This Episode:02:21 Media infrastructure, and why it matters03:24 The difference between market share and mindshare07:28 How a16z, Shopify Masters, and HubSpot use media to build authority17:50 The role of mindshare in business growth and strategy19:37 The system for creating a media strategy for your brand28:59 Examples of podcasts with a proven content creation system31:29 How brands control their market with long-form content34:18 How to use long-form content to build your own brand moat▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 RESOURCES📱► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide► The a16z Show - https://a16z.com/podcasts/Crypto/Web3 Episodes That Moved Markets:All About NFTs (March 2021)NFT Use Cases, Today and Tomorrow (May 2021)From the Internet's Past to the Future of Crypto (August 2019)Guest Episodes with Outsized Impact:Balaji Srinivasan EpisodesAI Hardware, Explained (July 2023)► Shopify Masters Podcast - https://shopify-masters.simplecast.com/► Inside HubSpot Podcast - https://www.hubspot.com/podcasts/inside-hubspot► Poppy AI (to help you make viral content & ads) - https://getpoppy.ai/► 80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey - https://www.demandgenreport.com/industry-news/80-of-b2b-buyers-initiate-first-contact-once-theyre-70-through-their-buying-journey/48394/?utm_source=chatgpt.com► Resources to Grow Your Podcast - https://www.notion.so/Your-episode-is-submitted-here-are-some-other-ways-to-grow-295001cc69278078867adec380e1163a▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with me on Instagram 📱► https://www.instagram.com/luisryandiaz/Need help launching, growing, or ranking your podcast?► https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
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    38 m
  • 3 PROVEN Psychology Hacks That Will Almost Guarantee More Views

    3 PROVEN Psychology Hacks That Will Almost Guarantee More Views
    Nov 27 2025

    🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️ https://top10podcasts.com/roadmap-guide

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    What if the only thing holding your videos back is not the content itself but the psychology behind your titles, thumbnails, and hooks? Your videos aren’t getting ignored because they’re bad–they’re getting ignored because they’re missing three psychological triggers every top creator uses.

    In this episode, I break down the exact strategies that take videos from a few hundred views to tens of thousands. I walk you through the triggers, how they work, and how to plug them straight into your next title, hook, or thumbnail. I even share real YouTube examples so you can see these triggers in action and understand why they outperform everything else.


    If you want your next upload to instantly become more clickable, more watchable, and more binge-worthy, this is your blueprint.


    In This Episode:

    00:00 - Introduction

    01:04 - Psychological trigger #1: Scarcity and how to use it

    06:10 - Psychological trigger #2: Curiosity & mystery with examples

    10:17 - Psychological trigger #3: Reciprocity and high-value framing


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    📱 RESOURCES📱

    ► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide

    ► Use this in your next video - https://www.canva.com/design/DAGwtU1bsb0/UW_mtldm3DzV9pnhBYuxxA/edit?utm_content=DAGwtU1bsb0&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton


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    📱 CONNECT with me on Instagram 📱

    ► https://www.instagram.com/luisryandiaz/


    Need help launching, growing, or ranking your podcast?

    ► https://top10podcasts.com/start


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    16 m
  • Start Your YouTube Channel: 4 Videos to Attract Clients Fast

    Start Your YouTube Channel: 4 Videos to Attract Clients Fast
    Sep 24 2025

    🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️ https://top10podcasts.com/roadmap-guide

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    Ever wondered how to grow your business on YouTube even if your channel has zero subscribers? In this episode, Ian Garlic and I break down the four essential videos every service provider or business owner should create to start generating clients, authority, and revenue without wasting time on content that doesn’t convert.

    Ian has a ton of experience helping businesses leverage long-form content strategically, and he shares insights that will change the way you approach your first videos, trust-building content, and conversion strategy.


    We dive into how to craft video case stories, trust paths, and top-of-funnel trends, plus how to use AI and media channels to dominate search and audience growth.


    In This Episode:

    00:00 Introduction

    01:05 The four videos every new channel needs

    04:40 AI, SEO, and the new multi-dimensional search strategies

    08:08 Using media channels for visibility and authority

    12:24 The importance of obsessing over your customers and their stories

    13:50 Clarity in content: who you help and what you do

    14:47 Resources to get started: video case stories and tools


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    📱 RESOURCES📱

    ► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide

    ► Video Case Story Finder - https://www.videocasestory.com/finder/


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    📱 CONNECT with Ian Garlic 📱

    ► https://www.youtube.com/@VideoCaseStory

    ► https://www.videocasestory.com/author/ian-garlic/

    ► https://www.linkedin.com/in/iangarlic/


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    📱 CONNECT with me on Instagram 📱

    ► https://www.instagram.com/luisryandiaz/


    Need help launching, growing, or ranking your podcast?

    ► https://top10podcasts.com/start


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    18 m
  • How to get the MAX Amount of ROI from your podcast for a small tweak

    How to get the MAX Amount of ROI from your podcast for a small tweak
    Sep 10 2025

    🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️ https://top10podcasts.com/roadmap-guide

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    Getting listeners to your podcast is tough. Getting them to listen to the whole episode is even harder. Converting that listener into a lead and eventually a customer feels almost painful at times. But it doesn't have to be that way.


    In this episode, I walk you through three crucial settings you can adjust in your podcasting process to maximize your return on investment (ROI). These settings aren’t just theoretical–they’re practical changes that will allow you to drive more traffic, convert more listeners, and generate more sales from each episode.


    I’m also giving you two bonus tips to help you boost your ROI even further, so stick around til the end.


    Listen to this episode now to learn how to fine-tune these settings and skyrocket your podcast growth and monetization!


    In This Episode:

    00:00 - Introduction

    01:02 - Why maximizing the "top of the fold" on YouTube is important

    04:52 - Promote offers across past episodes with Captivate's bulk editing

    09:46 - Link YouTube to Google Ads for better remarketing

    13:36 - Boost visibility by using YouTube posts

    15:00 - Running YouTube ads on your best-performing video


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    📱 CONNECT with me on Instagram 📱

    ► https://www.instagram.com/luisryandiaz/


    Need help launching, growing, or ranking your podcast?

    ► https://top10podcasts.com/start


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    19 m
  • Viral Content Expert: This System Generated 10M+ Page Views per Month and She Shares It for Free!

    Viral Content Expert: This System Generated 10M+ Page Views per Month and She Shares It for Free!
    Aug 15 2025
    🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️ https://top10podcasts.com/roadmap-guide▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Ever wondered how a local business with fewer than 100 followers can generate over 120,000 views?In this episode, I sit down with Rachel Miller, a content marketing expert, to explore her strategy that helped her daughter's client, a local cupcake shop, get 120,000 views with just 80 followers. It’s not about huge followings–it’s about understanding trends and creating content that resonates with your audience.Rachel breaks down how you can leverage identity-based content, build a multi-channel AI content engine, and break through growth plateaus by culling your audience to improve engagement. Whether you're a coach or a small business owner, her insights into content repurposing and growing your reach without spending on ads are invaluable.Listen to the episode and start building your content strategy today!Here are the AI tools and resources mentioned by Rachel:-Descript - For editing videos and creating clips from podcast episodes - https://www.descript.com-PageWheel - A tool for creating offers quickly, including calculators and other interactive content - https://www.pagewheel.com-Canva - For creating visual assets for social media and videos - https://www.canva.com-YouTube Buddy - A Chrome extension to help optimize YouTube videos and SEO - https://www.tubebuddy.com-Hello Audio - A platform for hosting and distributing audio content - https://www.helloaudio.fm-ChatGPT - For generating blog posts, emails, and other written content - https://chatgpt.com/In This Episode:00:00 - Introduction 03:27 - How to use trends for local business growth08:30 - Using evergreen content for long-term engagement12:26 - Leveraging identity-based content16:08 - The power of culling your audience20:09 - Creating and repurposing content across multiple platforms30:57 - Building a multi-channel AI content engine37:54 - How to craft curiosity-based hooks38:57 - What Rachel does to promote a podcast where she's the guest▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 RESOURCES📱► Freebies from Rachel Miller - https://rachelmiller.com/learn-with-rachel/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with Rachel Miller 📱► https://rachelmiller.com/► https://www.instagram.com/rachelmillermarketing/► https://pagewheel.com/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with me on Instagram 📱► https://www.instagram.com/luisryandiaz/ Need help launching, growing, or ranking your podcast? ► https://top10podcasts.com/start ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
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    49 m
  • Million-Dollar Questions You Need to Answer in Your Content

    Million-Dollar Questions You Need to Answer in Your Content
    Aug 7 2025

    Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start

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    Want to attract high-value clients with your content? In this episode, Ian Garlic and I discuss how answering the million-dollar questions can make you an authority and help you land those clients.


    Ian is a mastermind in the art of storytelling, video, and marketing, and we chat about how to position yourself as a trusted authority and attract high-ticket clients using YouTube and video case stories. Ian explains why answering the right questions is crucial for client attraction and how hyper-personalization in your content can set you apart from the competition.


    If you want to become an authority in your industry, tune in to discover how to answer the million-dollar questions and use YouTube to grow your client base!


    In This Episode:

    00:00 Introduction

    02:31 Why YouTube is the best platform for landing high-value clients

    08:09 Why targeting smaller, high-value audiences works

    09:23 What business owners are doing wrong on YouTube

    13:07 The importance of answering the right questions in your content

    17:41 Ian's thoughts on running YouTube ads

    20:54 Hyper-personalization as the future of content marketing


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    📱 RESOURCES📱

    ► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide


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    📱 CONNECT with Ian Garlic 📱

    ► https://www.youtube.com/@VideoCaseStory

    ► https://www.videocasestory.com/author/ian-garlic/

    ► https://www.linkedin.com/in/iangarlic/


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    📱 CONNECT with me on Instagram 📱

    ► https://www.instagram.com/luisryandiaz/


    Need help launching, growing, or ranking your podcast?

    ► https://top10podcasts.com/start


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    27 m