Getting your product feed right can make or break your Google Shopping performance. If your titles are vague, fields are missing, or Shopify is sending the wrong data, you end up wasting ad spend and missing out on high intent buyers who are ready to purchase. The good news is that most of these problems are fixable once you understand how Google actually reads your feed.

In this episode, Joey Bidner walks through how to properly set up and optimize your product feed so Google can match your products to the best possible searches. He explains the most important fields to focus on, how to write strong titles and descriptions, and the difference between Google product category and product type. Joey also shares when you should use third party tools like DataFeedWatch or Simprosys, how to handle GTINs, common Shopify integration mistakes, and a real example of how small tweaks led to better search terms and more sales.

Joey Bidner is a Google Ads specialist who helps businesses around the world drive leads and sales using Search, Shopping, Display, YouTube, and remarketing campaigns. He is hands on with tools like Google Tag Manager, Google Analytics, Merchant Center, and Data Studio, and uses data to make campaigns more profitable over time. With extra experience in content marketing, print, events, e-commerce, and both B2B and B2C sales, Joey brings a practical, full picture view to digital advertising.

Timestamp: 00:00 Introduction 00:24 Background of Joey Bidner 00:36 Overview of Product Feeds for E-commerce Brands 01:41 Common Product Feed Problems in Shopify Sites 03:02 Should You Fill Out Every Field in the Product Feed? 06:45 Thoughts on Having Multiple Product Feeds 08:05 Shopify Integration 10:00 Important Fields in the Product Feed 12:36 Useful Tools to Optimize a Product Feed 16:15 Other Things to Consider for Shopping Feed Success 17:33 Example of a Successful Optimized Product Feed 19:06 Connect with Joey Bidner 19:23 When Is ChatGPT Going to Do Ads?

Mentioned Tools 12:43 Data Feed Watch https://www.datafeedwatch.com/ 13:12 Simprosys https://simprosys.com/

Connect with Joey Bidner to learn more about Google’s Product Feed 🔗 LinkedIn: https://www.linkedin.com/in/joey-bidner-16869687/ 🔗 Podcast: https://www.youtube.com/@joeybidner/ 🔗 Website: https://joeybidner.com/

Keywords Google ads, business optimization, Shopify, Merchant Center, product feed, common mistakes

#googleshopping #productfeed #ecommerceads #googleads #shoppingads

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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

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Your product feed is your keyword strategy for Shopping.

If it is messy, Google guesses.

If it is optimized, you win placements.

In this episode, Joey breaks down the few fields that move everything: → How to write Shopping titles that actually rank → The 4 feed fields that control visibility and conversions → Shopify mistakes that quietly tank performance → When to use tools like DataFeedWatch to scale

Episode drops tomorrow. Set a reminder and be ready to tighten your feed fast.

#googleshopping #productfeed #ecommerceads #googleads #shoppingads #business #marketing #googleadvertising #businesspodcast #marketingpodcast #growthboss #florida #usa

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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

The SEO industry is full of agencies that start strong but never scale. Building a system that runs smoothly, delivers consistent results, and keeps clients happy without endless complexity is rare. Fatjoe is one of those rare success stories, a company that turned simple SEO services into a multimillion-dollar business by focusing on efficiency, productization, and smart growth.

In this episode, Joe Davies shares how he built Fatjoe from zero to over $12 million a year in revenue. He explains how the company transformed guest posting into a scalable product, expanded into new SEO services, and stayed lean while managing hundreds of freelancers. Joe also talks about adapting to AI SEO, the traits of top-performing agencies, and how he balances long-term strategy with daily operations as a CEO.

Joe Davies is the co-founder and CEO of fatjoe, a leading productized SEO platform that has delivered more than 200,000 campaigns since 2012. He’s built a business around making SEO simple, with transparent pricing and a streamlined system where clients can click “order” and get results. Joe has helped over 10,000 agencies improve their SEO operations and grow through practical systems, reliable delivery, and a focus on long-term success.

Timestamp: 00:00 Introduction 00:28 Background of Joe Davies 00:58 Founding of fatjoe 03:42 Starting and Scaling Guest Posting 05:40 Expanding Services: From Link Building to Full SEO Solutions 06:43 Biggest Challenges in the Past 5 Years 07:53 Keys to Success in AI SEO 10:01 Traits of Top 1% Agencies 13:01 Why FATJOE Scaled to 8 Figures 14:06 Freelancer Management: Hiring and Accountability 18:18 Strategic Planning: Balancing Growth and Operations 22:25 Where SEO Is Going in the Future 26:08 Personal Growth: Challenges as a CEO 28:33 Connect with Joe Davies

Connect with Joe Davies to learn more about SEO 🔗 LinkedIn: https://linkedin.com/in/joe-davies-seo 🔗 Website: https://joedavies.com/ 🔗 Website: https://fatjoe.com/

Keywords SEO, guest posting, AI SEO, marketing strategies, agency operations, freelancer management, strategic planning, digital marketing, business growth

#seo #seoagency #aiseo #seostrategy #seotips

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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

Joe Davies breaks down how he scaled fatjoe from zero to over $12M a year by productizing SEO the way agencies actually buy it.

Watch if you want to learn how to: → Build “Amazon-style” SEO services clients can order fast → Scale guest posts with proactive outreach → Stay lean so you can survive every industry shift → Win in AI SEO without chasing hype → Grow from 0 to 8 figures with simple systems

Set a reminder and come back tomorrow for the full episode.

#seo #seoagency #aiseo #seostrategy #seotips #growthboss #marketingpodcast #businesspodcast #digitalmarketing #florida #usa

🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

Many business owners struggle to fix what’s broken inside their companies. Whether it’s unclear goals, poor leadership, or the wrong people in key roles, these issues can stall growth fast. Knowing how to rebuild a struggling business from the inside out is what separates those who grow and succeed from those who burn out.

In this episode, Nick Bradley breaks down the simple steps he uses to turn around underperforming companies and sell them for millions. He shares how to evaluate culture, build strong leadership, and create a clear vision that drives growth. Nick also explains how to motivate teams with the right incentives, scale through marketing and partnerships, and prepare your company for a successful sale with smart planning and negotiation.

Nick Bradley is a business growth expert, author, and private equity veteran who has completed more than 50 acquisitions, sold 26 companies, and created over $5 billion in value. He’s the author of Exit for Millions: The Private Equity Blueprint for Scaling & Selling Your Business for Maximum Value, and he helps founders build scalable, profitable, and sellable businesses.

Timestamp: 00:00 Introduction 00:27 Background of Nick Bradley 01:06 Turning Around Struggling Companies Process 03:49 Evaluating Company Culture and People 05:52 Defining Company Vision and Values for Success 12:41 How To Incentivize Employees 14:04 Equity for Senior Leaders 17:33 How To Become an Exceptional Leader 23:56 Marketing Strategies for Growth 26:30 Acquisition Strategies and Partnerships 30:46 How To Maximize Profit for Business Exit 33:59 Negotiation Process for the Sale of Your Business 38:34 Understanding Sale Terms and Conditions 41:27 Connect with Nick Bradley

Connect with Nick Bradley to learn more about Scaling and Exiting Businesses 🔗 LinkedIn: https://linkedin.com/in/realnickbradley/ 🔗 Exit for Millions: The Private Equity Blueprint for Scaling & Selling Your Business for Maximum Value Hardcover: https://www.amazon.co.uk/Exit-Millions-Private-Blueprint-Business/dp/1068243902/ 🔗 Podcast: https://podcasts.apple.com/gb/podcast/scale-up-with-nick-bradley/id1453523566/

Keywords business growth, company turnaround, leadership, equity, marketing strategies, business exit, negotiation, company culture, private equity, scaling businesses

#businessgrowth #entrepreneurship #scalingbusiness #businessexit #businessacquisition

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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

Most businesses don’t fail because of marketing. They fail because the foundation is broken.

In this episode, Nick Bradley breaks down the turnaround playbook he used across 50+ acquisitions and 26 exits.

You’ll learn how to: → Diagnose what’s actually holding growth back → Fix culture, leadership, and the org chart fast → Build a business that runs without you → Prep for a real exit with better terms, not just a higher price

The episode is dropping tomorrow. Set a reminder and come ready to take notes.

#businessgrowth #entrepreneurship #scalingbusiness #businessexit #businessacquisition #growthboss #marketingpodcast #businesspodcast #florida #usa

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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

AI search is transforming how people discover information online. Instead of competing for clicks on a results page, the new challenge is earning visibility within conversational answers. For enterprise brands, that shift represents both a risk and an opportunity, and those who learn to optimize for large language models (LLMs) are already seeing measurable growth in exposure and trust.

In this episode, Mike King shares how his agency iPullRank achieved a 661% increase in ChatGPT visibility for a Fortune 500 brand using the Relevance Engineering framework he developed. He explains the content restructuring and semantic optimization tactics that led to the results, how to format pages for retrieval in AI systems, and which tools actually help, including Market Brew and Profound. Mike breaks down off-page strategies that still matter, how to measure visibility across AI platforms, and what metrics to focus on beyond clicks and traffic.

Mike King is an award-winning marketing leader, SEO expert, and founder of iPullRank, a top digital marketing agency trusted by brands like Adidas, American Express, and MGM Resorts. Known for blending SEO, content strategy, and generative AI, Mike’s campaigns have driven over $4 billion in client revenue. Recognized by USA Today and LinkedIn as a top voice in SEO, he has spoken at major conferences including SXSW and MozCon.

Timestamp: 00:00 Introduction 00:29 Mike King’s Background 00:52 Case Study: Driving Visibility for a Fortune 500 Brand 04:54 Content Optimization Strategies for AI Search 08:42 Off-Page Strategies for Smaller Brands 11:15 Differences Between Ranking in Google and ChatGPT 14:42 Measuring Progress and Success in AI Search 17:01 Conversion Rates in AI SEO vs. Traditional SEO 18:26 Misconceptions in AI LLM Optimization 21:39 The Future of SEO and Personalized Search 26:09 Connect with Mike King Mentioned Tools 06:03 Market Brew https://marketbrew.ai/ 14:52 Profound https://www.tryprofound.com/

Connect with Mike King to learn more about ChatGPT SEO Optimization and Relevance Engineering 🔗 Website: https://ipullrank.com/ 🔗 LinkedIn: https://www.linkedin.com/in/michaelkingphilly/ 🔗 X: https://x.com/iPullRank/ 🔗Instagram: https://www.instagram.com/ipullrank/ 🔗 YouTube: https://www.youtube.com/@iPullRankSEO/ 🔗 Relevance Engineering: https://ipullrank.com/relevance-engineering-introduction/

Keywords SEO, relevance engineering, AI search, content optimization, digital marketing, ChatGPT, Google rankings, conversion rates, marketing strategies, Fortune 500

#aiseo #llmseo #chatgptseo #seostrategy #relevanceengineering #seo

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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

What if you could grow ChatGPT visibility by 661% without chasing hacks?

In this episode, Mike King breaks down how iPullRank helped a Fortune 500 brand dominate AI search using his Relevance Engineering framework.

Here’s a glimpse of what you’ll learn: → How AI systems actually choose which pages to surface → The content structures that LLMs retrieve most → Why semantic relevance matters more than keywords → Tools that really help in AI search (and which ones don’t)

Full episode drops tomorrow. Don't miss it!

#aiseo #llmseo #chatgptseo #seostrategy #relevanceengineering #seo #businesspodcast #marketingpodcast #business #marketing #florida #usa

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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/