Getting your product feed right can make or break your Google Shopping performance. If your titles are vague, fields are missing, or Shopify is sending the wrong data, you end up wasting ad spend and missing out on high intent buyers who are ready to purchase. The good news is that most of these problems are fixable once you understand how Google actually reads your feed.

In this episode, Joey Bidner walks through how to properly set up and optimize your product feed so Google can match your products to the best possible searches. He explains the most important fields to focus on, how to write strong titles and descriptions, and the difference between Google product category and product type. Joey also shares when you should use third party tools like DataFeedWatch or Simprosys, how to handle GTINs, common Shopify integration mistakes, and a real example of how small tweaks led to better search terms and more sales.

Joey Bidner is a Google Ads specialist who helps businesses around the world drive leads and sales using Search, Shopping, Display, YouTube, and remarketing campaigns. He is hands on with tools like Google Tag Manager, Google Analytics, Merchant Center, and Data Studio, and uses data to make campaigns more profitable over time. With extra experience in content marketing, print, events, e-commerce, and both B2B and B2C sales, Joey brings a practical, full picture view to digital advertising.

Timestamp: 00:00 Introduction 00:24 Background of Joey Bidner 00:36 Overview of Product Feeds for E-commerce Brands 01:41 Common Product Feed Problems in Shopify Sites 03:02 Should You Fill Out Every Field in the Product Feed? 06:45 Thoughts on Having Multiple Product Feeds 08:05 Shopify Integration 10:00 Important Fields in the Product Feed 12:36 Useful Tools to Optimize a Product Feed 16:15 Other Things to Consider for Shopping Feed Success 17:33 Example of a Successful Optimized Product Feed 19:06 Connect with Joey Bidner 19:23 When Is ChatGPT Going to Do Ads?

Mentioned Tools 12:43 Data Feed Watch https://www.datafeedwatch.com/ 13:12 Simprosys https://simprosys.com/

Connect with Joey Bidner to learn more about Google’s Product Feed 🔗 LinkedIn: https://www.linkedin.com/in/joey-bidner-16869687/ 🔗 Podcast: https://www.youtube.com/@joeybidner/ 🔗 Website: https://joeybidner.com/

Keywords Google ads, business optimization, Shopify, Merchant Center, product feed, common mistakes

#googleshopping #productfeed #ecommerceads #googleads #shoppingads

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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

Your product feed is your keyword strategy for Shopping.

If it is messy, Google guesses.

If it is optimized, you win placements.

In this episode, Joey breaks down the few fields that move everything: → How to write Shopping titles that actually rank → The 4 feed fields that control visibility and conversions → Shopify mistakes that quietly tank performance → When to use tools like DataFeedWatch to scale

Episode drops tomorrow. Set a reminder and be ready to tighten your feed fast.

#googleshopping #productfeed #ecommerceads #googleads #shoppingads #business #marketing #googleadvertising #businesspodcast #marketingpodcast #growthboss #florida #usa

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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

The SEO industry is full of agencies that start strong but never scale. Building a system that runs smoothly, delivers consistent results, and keeps clients happy without endless complexity is rare. Fatjoe is one of those rare success stories, a company that turned simple SEO services into a multimillion-dollar business by focusing on efficiency, productization, and smart growth.

In this episode, Joe Davies shares how he built Fatjoe from zero to over $12 million a year in revenue. He explains how the company transformed guest posting into a scalable product, expanded into new SEO services, and stayed lean while managing hundreds of freelancers. Joe also talks about adapting to AI SEO, the traits of top-performing agencies, and how he balances long-term strategy with daily operations as a CEO.

Joe Davies is the co-founder and CEO of fatjoe, a leading productized SEO platform that has delivered more than 200,000 campaigns since 2012. He’s built a business around making SEO simple, with transparent pricing and a streamlined system where clients can click “order” and get results. Joe has helped over 10,000 agencies improve their SEO operations and grow through practical systems, reliable delivery, and a focus on long-term success.

Timestamp: 00:00 Introduction 00:28 Background of Joe Davies 00:58 Founding of fatjoe 03:42 Starting and Scaling Guest Posting 05:40 Expanding Services: From Link Building to Full SEO Solutions 06:43 Biggest Challenges in the Past 5 Years 07:53 Keys to Success in AI SEO 10:01 Traits of Top 1% Agencies 13:01 Why FATJOE Scaled to 8 Figures 14:06 Freelancer Management: Hiring and Accountability 18:18 Strategic Planning: Balancing Growth and Operations 22:25 Where SEO Is Going in the Future 26:08 Personal Growth: Challenges as a CEO 28:33 Connect with Joe Davies

Connect with Joe Davies to learn more about SEO 🔗 LinkedIn: https://linkedin.com/in/joe-davies-seo 🔗 Website: https://joedavies.com/ 🔗 Website: https://fatjoe.com/

Keywords SEO, guest posting, AI SEO, marketing strategies, agency operations, freelancer management, strategic planning, digital marketing, business growth

#seo #seoagency #aiseo #seostrategy #seotips

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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/