#27 – The first 90 days in a new marketing leadership role can make or break your long-term success.

You’re learning a new company, navigating personalities and politics, absorbing new systems—and all eyes are on you to make an impact fast.

In this solo episode of Growth Activated, Mandy Walker is sharing the 3 priorities she focuses on in every new CMO role—priorities that help her align with the business, unite her team, and deliver quick wins without burning out.

Inside, we cover:

• How to prioritize alignment with the C-Suite so you’re focused on the right segments, solutions, and opportunities from day one
• How to get your marketing team rowing in the same direction and working toward shared goals instead of operating in silos
• How to leverage incrementality and quick wins to build trust and momentum while laying the foundation for long-term success
• The simple frameworks Mandy uses to depersonalize decision-making, clarify team priorities, and identify low-effort, high-impact actions

Whether you’re stepping into your first CMO role, moving into a new company, or leading a team as a fractional or interim CMO, these principles will help you start strong, earn trust, and set yourself up for measurable impact.

If you’re a B2B marketing leader who wants to hit the ground running in your next role—and lead with clarity and confidence—this episode is your playbook for the first 90 days.

🎧 Listen in, then go activate growth.

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
🔗 Get Your Free Marketing Planning Guide Today!

Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!

#26 - In this episode of Growth Activated, Mandy Walker sits down with Morgan J. Ingram — LinkedIn strategist, content creator, and founder of AMP Creative — to talk all things LinkedIn marketing, social selling, and building a personal and brand presence that actually drives results.

Morgan breaks down the five key components of a high-impact social selling strategy, the role of marketing leadership in enabling sales teams on LinkedIn, and how modern B2B marketing leaders can create alignment across sales, marketing, and customer success.

Whether you're just starting to explore social media as a B2B channel or looking to elevate your entire go-to-market motion, this episode is packed with tactical advice and strategic insight.

We cover:
✔️ What most B2B marketers get wrong about LinkedIn
✔️ The 5 C’s framework for social selling
✔️ How to align sales, marketing, and customer success
✔️ What content actually works today
✔️ How to pilot a LinkedIn strategy with your sales team
✔️ Why personal profiles matter more than company pages
✔️ The one thing every marketing leader should optimize today

Perfect for marketing leaders, founders, and anyone driving go-to-market strategy in today’s noisy, AI-driven digital landscape.

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
🔗 Get Your Free Marketing Planning Guide Today!

Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!

#25 - You can’t move fast if your team doesn’t know where they’re going - or if they’re stuck waiting on you to decide everything. In this episode of Growth Activated, marketing leader and Fractional CMO Mandy Walker shares one of her most revisited leadership lessons: the importance of “laying the tracks” so your team can run.

Drawing on a powerful metaphor from a former CEO - and lessons from leading B2B marketing teams and planning her own wedding - Mandy explores how effective marketing leadership starts with clarity and ends with trust.

You'll learn:

• 4 essential areas where marketing leaders must provide direction
• 5 practical ways to stop being the bottleneck and build team autonomy

Whether you're leading a small startup team or a growing B2B marketing org, this episode will help you empower your people, create space to lead, and build a high-performing team that drives results - without needing you in every decision.

If you're a B2B marketing leader ready to scale your impact, this one’s for you.

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
🔗 Get Your Free Marketing Planning Guide Today!

Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!