Your First 90 Days as CMO: How to Align, Unite, and Win Fast

#27 – The first 90 days in a new marketing leadership role can make or break your long-term success.

You’re learning a new company, navigating personalities and politics, absorbing new systems—and all eyes are on you to make an impact fast.

In this solo episode of Growth Activated, Mandy Walker is sharing the 3 priorities she focuses on in every new CMO role—priorities that help her align with the business, unite her team, and deliver quick wins without burning out.

Inside, we cover:

• How to prioritize alignment with the C-Suite so you’re focused on the right segments, solutions, and opportunities from day one
• How to get your marketing team rowing in the same direction and working toward shared goals instead of operating in silos
• How to leverage incrementality and quick wins to build trust and momentum while laying the foundation for long-term success
• The simple frameworks Mandy uses to depersonalize decision-making, clarify team priorities, and identify low-effort, high-impact actions

Whether you’re stepping into your first CMO role, moving into a new company, or leading a team as a fractional or interim CMO, these principles will help you start strong, earn trust, and set yourself up for measurable impact.

If you’re a B2B marketing leader who wants to hit the ground running in your next role—and lead with clarity and confidence—this episode is your playbook for the first 90 days.

🎧 Listen in, then go activate growth.

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