Clean energy has a strange problem. The tech works. The economics often work. But deployment still isn’t scaling.

How are AI and climate pressures changing real buildings, not just theory? In this Green New Perspective episode, Robert Hemmerdinger, Chief Sales and Marketing Officer at Delta Controls, explains how building automation now supports safety, compliance, and ESG goals across hospitals, data centers, and universities.

We dig into AI as a way to tackle labor and resource shortages, their new Building Canvas platform that targets a 50 percent reduction in engineering time, and how embedded digital twins can make buildings more resilient and sustainable.

🎥 [WEBINAR] - The CFO-Proof Marketing Playbook

How Manufacturers Prove Marketing’s Revenue Impact In HubSpot

👉 Watch Replay:

https://watch.getcontrast.io/register/newperspective-from-cost-center-to-revenue-driver?utm_source=spotify&utm_medium=organic&utm_campaign=q4-webinar

📚 Episode Resources:

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Guest: Robert Hemmerdinger, Chief Sales and Marketing Officer

Website: https://deltacontrols.com/

YouTube: https://www.youtube.com/deltacontrols

X: https://x.com/deltacontrols

🎧 Subscribe to our podcast:

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💬 Follow us on social media:

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🌍 Podcast created by New Perspective

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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

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Host & Co-Producer: Dunya Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

Recycling efforts overlook the complex global systems and overwhelmed infrastructure between trash and the processing plant. Inventor Ivan Arbouzov, successful in optics and electronics, founded ClearDrop to design household "pre-recycling" appliances.

This radical idea promotes effortless individual participation and creates tools for better habits, sidestepping reliance on policy changes. We interviewed Arbouzov for The Green New Perspective Podcast about his shift from tech to plastic waste, common recycling misconceptions, and his view of waste as a design problem.

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🎥 [WEBINAR] - From Cost Center to Revenue Driver

The CFO-Proof Marketing Playbook: How Manufacturers Prove Marketing’s Revenue Impact In HubSpot

⏱️ Date: Thursday, November 20, 2 PM EST

👉 REGISTER HERE

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📚 Episode Resources:

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• Guest: Ivan Arbouzov, President & CEO at Clear Drop, Inc.
• Website: https://onecleardrop.com/
• LinkedIn: https://www.linkedin.com/company/onecleardrop/

🎧 Subscribe to our podcast:

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When people talk about sustainability, the conversation often drifts toward the visible symbols: solar panels, wind turbines, and electric vehicles. But for Stephen Hall and Nate Bolton of Genesis AEC, the real opportunity for change lies behind the walls and under the floors, in the invisible systems that keep facilities running.

Genesis AEC, an engineering and construction firm headquartered in the Philadelphia and Boston areas, specializes in designing and building facilities for the life sciences industry. Their work touches everything from cell therapy labs to pharmaceutical production plants, and increasingly, their focus is on making these environments more sustainable.

📚 [NEW] Industrial Growth Alignment Workshop

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Accelerate qualified RFQs. Prove marketing drives growth. No cost • 45 minutes • Actionable takeaways.

👉 Book your free workshop:

https://info.npws.net/industrial-growth-alignment-workshop

📚 Resources:

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Website: https://www.genesisaec.com/

LinkedIn: https://www.linkedin.com/company/genesis-aec/

🎧 Subscribe to our podcast:

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• Spotify: https://bit.ly/3PSWIyI
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💬 Follow us on social media:

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• Instagram: https://www.instagram.com/greennewperspective/
• LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/

🌍 Podcast created by New Perspective

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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

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• Host & Co-Producer: Dunya Jovanovic
• Executive Producer: Marko Bodiroza
• Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

Behind every button press is a small but essential part — the tactile dome switch. Snaptron, a U.S. manufacturer based in Colorado, has spent 35+ years perfecting this component while keeping production entirely in America.

In this episode, we talk with Nicole Kangos, Snaptron’s Director of Marketing, about modern manufacturing, digital transformation, and how strong marketing helps U.S. manufacturers compete globally.

📚 [NEW] Industrial Growth Alignment Workshop

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Accelerate qualified RFQs. Prove marketing drives growth. No cost • 45 minutes • Actionable takeaways.

👉 Book your free workshop: https://info.npws.net/industrial-growth-alignment-workshop

📚 Resources:

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Website: https://www.snaptron.com/

LinkedIn: https://www.linkedin.com/company/snaptron/

YouTube: https://www.youtube.com/user/Snaptron

Interview with Nicole:

👉 https://www.npws.net/podcast/technical-precision-into-brand-power

🎧 Subscribe to our podcast:

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Instagram: / greennewperspective

LinkedIn: / new-perspective-marketing

🌍 Podcast created by New Perspective

━━━━━━━━━━━━━━━━━━━━━━━━━━━

This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

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Host & Co-Producer: Dunya Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

Everyone says they want sustainability, but what does it actually mean? Carbon, biodiversity, transparency, or just marketing?

In this episode, Anika de la Flor, Global Sustainability Director at Deciem (The Ordinary), and David Luba, co-founder of veritree, explain how to prove real impact with data like survival rates, soil health, biodiversity, and community benefits. We dig into what authenticity looks like and how brands can move from claims to measurable results that build trust.

📚 [NEW] Webinar: The Owned Audience Playbook for B2B

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Stop paying for reach you don’t control. Learn a fast system to turn traffic into pipeline you own. 15-minute on-demand webinar.

👉 Watch on demand: https://info.npws.net/webinar-building-owned-audience?source=streaming

👉 Resources:

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Website: https://deciem.com/

LinkedIn: https://www.linkedin.com/company/deciem/

Website: https://www.veritree.com/

LinkedIn: https://www.linkedin.com/company/veritree/

We often focus on sustainability in everyday items—straws, bottles, bags. But the bigger problem lies in industrial supply chains. Christopher Winkler, SVP at Hoover Circular Solutions, joins the Green New Perspective podcast to talk about rethinking industrial packaging, cutting waste, and building a more sustainable, cost-effective system.

📚 Webinar: Managing Long & Fragmented Sales Cycles

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In our new webinar, we show you the 4 key reasons deals lose momentum and what to do about long and fragmented sales cycles.

👉 Watch on demand: https://info.npws.net/webinar-long-sales-cycles?source=spotify

👉 Follow Hoover Circular Solutions:

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Website: https://hooversolutions.com/

LinkedIn: https://www.linkedin.com/company/hoovercs

Interview with Christopher:

👉 https://www.npws.net/podcast/industrial-packaging-operations

🎧 Subscribe to our podcast:

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🌍 Podcast created by New Perspective

━━━━━━━━━━━━━━━━━━━━━━━━━━━

This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

━━━━━━

Host & Co-Producer: Dunya Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

Methods Machine Tools is not your average manufacturer. Founded in 1958 and still family-owned, the company has quietly shaped the arc of modern American industry. It was the first U.S. importer of Japanese CNC machines, among the earliest adopters of five-axis machining in the ’90s, and a pioneer of automation in the 2000s—at a time when the word itself sparked fear on the factory floor.

Today, with 350 employees across seven U.S. locations, Methods remains a crucial node in the ecosystem of advanced manufacturing: selling not just machines, but also the automation and engineering support that keep the supply chain humming.

At the heart of this transformation is Jon Star, Director of Marketing. Though he came from the world of enterprise technology, Star has emerged as a thoughtful voice on what it means to modernize manufacturing without losing its soul.

In this conversation with our podcast host, Dunya Jovanovic, he reflects on how Methods is navigating digital transformation, piloting internal AI tools, and helping shape the next generation of manufacturing talent.

They discuss the sector’s digital awakening, the intergenerational handoff underway in machine shops across America, and why adopting smart tech is no longer a luxury but a business imperative.

👉 Follow Methods Machine Tools:

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Website: https://www.methodsmachine.com/

LinkedIn: https://www.linkedin.com/company/methods-machine-tools

YouTube: @MethodsMachineTools

🎧 Subscribe to our podcast:

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🌍 Podcast created by New Perspective

━━━━━━━━━━━━━━━━━━━━━━━━━━━

This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

━━━━━━

Host & Co-Producer: Dunya Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective