How She Won Engineers: Turning Technical Precision Into Brand Power

Behind every button press is a small but essential part — the tactile dome switch. Snaptron, a U.S. manufacturer based in Colorado, has spent 35+ years perfecting this component while keeping production entirely in America.

In this episode, we talk with Nicole Kangos, Snaptron’s Director of Marketing, about modern manufacturing, digital transformation, and how strong marketing helps U.S. manufacturers compete globally.

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📚 Resources:

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Website: https://www.snaptron.com/

LinkedIn: https://www.linkedin.com/company/snaptron/

YouTube: https://www.youtube.com/user/Snaptron

Interview with Nicole:

👉 https://www.npws.net/podcast/technical-precision-into-brand-power

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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

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Host & Co-Producer: Dunya Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

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