• Google's MMM Answer to Meta's Robyn, plus a change in Temu's strategy

  • Mar 11 2024
  • Duración: 32 m
  • Podcast
Google's MMM Answer to Meta's Robyn, plus a change in Temu's strategy  Por  arte de portada

Google's MMM Answer to Meta's Robyn, plus a change in Temu's strategy

  • Resumen

  • Mike shares updates about two trending areas to watch this year. First is the rise of marketing mix modelling. He digs into Google's new Meridian model, including a refresher on Marketing Mix Modelling, a reminder of Meta's competing offer (Robyn), and Meridian's USPs. Then he shares a big change in the marketing activity of fan favorite Temu. We'll leave you in suspense on that one – listen to find out!
    Discussed in this episode:
    A recording of Mike's webinar, "What's IN and what's OUT in 2024 ecommerce?"
    https://www.youtube.com/watch?v=8HF27Tjm4po

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