When the world feels heavy and unstable, selling can feel uncomfortable.

But clarity is a public service.

In this episode, I’m breaking down the difference between messaging and copywriting and showing you how to create messaging that gives your audience a clear path to walk, even in uncertain times.

You’ll learn:

• The difference between messaging and copywriting (and why it matters)
• How to build a clear offer pathway that converts
• Real before-and-after examples from a health coach, gardener, and dog walker
• Three types of content that sell (without hype or pressure)
• Why honesty and transparency are your most powerful marketing tools right now

If you’re navigating unstable headlines while still trying to run a business, this episode will help you simplify your messaging, build trust, and convert from clarity instead of urgency.

Want my Messaging Templates Google Doc?
DM me the word MESSAGE on Instagram or email me at hello@deborahcsmith.com and I’ll send it your way.

And if your offer itself needs refining, ask me about the Revenue Reset, my 3-week messaging and offer clarity sprint.

Clarity converts. Always!

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Work with Deborah Learn More
💕 Visit Deborah online at DeborahCSmith.com
💕 Follow on the 'Gram. @deborah_smith_coaching

There’s a kind of selling that feels like chasing.

And there’s a kind that feels like receiving.

Two completely different nervous system states.

In this episode, I’m breaking down:

• How not to sell from a clenched place
• What the energy of receiving actually feels like in your body
• Why structure (not hustle) creates confidence
• How foundational clarity allows you to sell without gripping

If you’re overwhelmed, questioning everything, or tempted to burn it all down… this is your reminder that you may not need a pivot.

You may need stronger foundations.

I’m also teaching a live masterclass tonight at 7 PM Eastern:
Build the System That Pays You Back.

If you’re listening on Tuesday, you can still join live.
If not, register and get the replay.

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Work with Deborah Learn More
💕 Visit Deborah online at DeborahCSmith.com
💕 Follow on the 'Gram. @deborah_smith_coaching

Women aren’t burnt out — they’re underpaid.

In this episode I'm sharing a powerful reframe on burnout, income inconsistency, and why so many women feel exhausted inside their businesses.

You’ll learn the difference between true burnout and structural exhaustion, the four levels of a sustainable marketing system, and how to build revenue infrastructure that actually supports you.

If your business only moves when you’re pushing it, this episode is for you.

💥 Join me Tuesday, Feb 24th at 7pm ET for a new Masterclass - Build the Systems That Pay You Back - REGISTER

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Work with Deborah Learn More
💕 Visit Deborah online at DeborahCSmith.com
💕 Follow on the 'Gram. @deborah_smith_coaching

How do you throw a funeral for a tree, host a butt-themed convention, and still outsmart legacy brands with zero budget? In Part 2 of our conversation, Miki Agrawal takes us deeper into the creative campaigns, fungi-powered inventions, and consciousness-first capitalism that have made her one of the boldest innovators in business today.

From unbleached baby diapers that biodegrade in 12 months to DIY anal bead invites (yes, really), Miki shares how shock value with soul can move the needle and the masses.

We explore:

• 🪦 Her legendary “Funeral for a Tree” activation
• 🍑 How “Butt-Con” built buzz for free
• 🍄 The fungi-powered diaper designed to eat plastic
• 🌍 What she learned from indigenous tribes in the Amazon
• ✨ Why “Soft Power” is the future of business and leadership
• 📉 The hidden environmental cost of everyday convenience
• 💡 Her Friday Thinking Days (and how YOU can spark better ideas)

This is a masterclass in creative rebellion, world-changing entrepreneurship, and building conscious companies that actually care.

🍼 Learn more about her latest innovation at HIROdiapers.com

🚽 Explore bidet brilliance at hellotushy.com

Follow all things Miki at MikiAgrawal.com

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Work with Deborah Learn More
💕 Visit Deborah online at DeborahCSmith.com
💕 Follow on the 'Gram. @deborah_smith_coaching

What do period-proof underwear, bidet attachments, and "mycodigestible" diapers have in common? They’re all industry-shaking, taboo-busting innovations brought to life by creator, founder and global change-maker Miki Agrawal — and they’re solving very real, very “unsexy” problems, that also just happen to help heal the planet.

In the first installment of our two-part conversation, Miki shares how 9/11 shaped her career pivot from investment banking and pro soccer to becoming a creative force behind brands like THINX, TUSHY, WILD, and HIRO Diapers. We unpack her bold creative process, her pragmatic approach to disruption, and how she's built impact into the DNA of every company she launches.

We also dive into:

• How to use humor, art, and shock value in marketing
• The story behind the now-iconic THINX subway campaign
• What it really takes to challenge legacy industries
• Why bold collaboration beats solo hustle
• How solopreneurs can build mission-driven business models — with or without physical products

Whether you're scaling your dream or just getting started, this episode is a masterclass in turning purpose into action — even in the messiest, most uncomfortable corners of entrepreneurship.

🔔 Don’t miss Part 2 — dropping soon!

WHERE TO FIND MIKI:

Miki Agrawal's website

TUSHY (suprise someone you love with a bidet!)

HIRO Diapers

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Work with Deborah Learn More
💕 Visit Deborah online at DeborahCSmith.com
💕 Follow on the 'Gram. @deborah_smith_coaching

What if the thing standing between you and your first six-figure year isn’t strategy, talent, or timing - but rather your willingness to show up before it feels perfect and put in the reps?

In this episode, I’m unpacking what Amy Porterfield’s recent decision to close Digital Course Academy and pivot into a new coaching model really means for those of us who are still in the building phase of our businesses.

I’m sharing:

• How Amy personally encouraged me to start this podcast and what that moment taught me about showing up consistently
• Why “putting in the reps” is the unglamorous but essential path to sustainable income
• The 5 core reps every pre–six-figure entrepreneur needs to be practicing consistently
• How to build quietly, test what works, and create a repeatable system you can scale

This episode is one part pep talk, one part real-world strategy, and one part reminder that success doesn’t happen overnight, it’s built through consistency, clarity, and courage.

If you’re not at $100K or $150K yet, but you want to be and you’re willing to do the work, here are a few ways I can support you:

Grab a 1:1 Strategy Session and Tech Consultation HERE (you'll be amazed how much we get done in one hour.)

Join FOUNDATIONS Group Coaching Program HERE - This is a 6-month program with a robust course, weekly coaching and an amazing community of likeminded entrepreneurs building scalable systems. Start today for $347!

Apply for 1:1 Coaching and Funnel Build HERE (we'll meet first for a discovery call to find out how I can support your project)

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Work with Deborah Learn More
💕 Visit Deborah online at DeborahCSmith.com
💕 Follow on the 'Gram. @deborah_smith_coaching

Feeling FOMO from all the flashy “funnel in a day” and AI bot shortcuts flooding your feed?

Same, girl. I'm calling BS on the quick-fix marketing myths and walking you through what really builds a sustainable, sellable digital product: skills.

If you're planning to launch something new in 2026: a course, workshop, template, or scalable offer - then please listen to this first.

I'm sharing three essential skills that lead to real conversions:
✔️ Market research that actually reflects your audience
✔️ Design that builds desire and trust
✔️ Messaging that makes people say “I need this NOW”

Plus, I share details about my upcoming 4-Week Digital Product Coaching Program starting February 9 - designed to help you launch a high-converting digital product in 30 days or less.

RESOURCES:

My links page: http://www.deborahcsmith.com/links

🎁 Grab the Quick Launch Checklist

📦 Get the Digital Product Toolkit

💬 DM or email me to join the Feb coaching program!

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Work with Deborah Learn More
💕 Visit Deborah online at DeborahCSmith.com
💕 Follow on the 'Gram. @deborah_smith_coaching

What if your subconscious beliefs—not your strategy—are what’s fueling or blocking your business growth?

If we could grab the reigns on all those runaway thoughts, maybe business would feel a whole lot lighter!

In this episode, I sit down with intuitive emotional wellness practitioner Cary Ouellette to explore how our inner programming shapes our outer success. We talk anxiety, mindset tools, subconscious rewiring, and the path to becoming the CEO of your mind.

Whether you're feeling overwhelmed, stuck at a plateau, or just craving a more intuitive way of leading your business, this conversation may shift something in you.

Follow Cary online here:

Align with Cary on Instagram

Visit Cary’s website: caryouellette.com

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Work with Deborah Learn More
💕 Visit Deborah online at DeborahCSmith.com
💕 Follow on the 'Gram. @deborah_smith_coaching