Dans cet épisode de Gift Card Review, nous analysons la stratégie carte cadeau de Disney et ce qu’elle révèle de son modèle économique en Europe vs aux États-Unis.

Pourquoi Disney+ limite volontairement sa carte cadeau ?
Pourquoi Disneyland Paris n’a pas de carte cadeau grand public ?
Pourquoi aux États-Unis, la Disney Gift Card est devenue une véritable brand currency utilisable sur tout l’écosystème ?

On décrypte les enjeux de pilotage financier, ARPU, churn, prépaiement, et les opportunités côté B2B, CSE et incentive.
Un épisode pour comprendre pourquoi, chez Disney, la carte cadeau n’est pas un produit marketing… mais un outil stratégique de pilotage de la valeur.

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Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Starbucks doesn’t just sell coffee.
It operates one of the most advanced gift card, wallet and loyalty ecosystems in global retail.

In this episode of Gift Card Review, we unpack how Starbucks has turned its gift card into a true branded currency —
a powerful combination of prepaid value, mobile payments and rewards that drives loyalty, frequency and upfront cash generation.

In this episode, we cover:

• How gift cards fuel customer acquisition

• Why the Starbucks wallet functions like a retail bank

• The full-drain gift card model

• The strategic gap between the US and Europe

• And why France is missing a major growth opportunity

A must-listen for professionals in retail, e-commerce, gift cards, loyalty and branded currency who want to understand how a brand can successfully build its own economic ecosystem.

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Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this episode, we dive into the world of Kiko Milano — the Italian beauty brand that made trend-driven cosmetics accessible to everyone.

With over 1,100 stores and a mobile-first e-commerce strategy, Kiko has built a powerhouse brand… yet one growth lever remains underused: its gift card.

Why doesn’t Kiko appear on searches like “beauty gift card”?

And how can a gift card become a true business driver for acquisition, loyalty, and B2B growth?

David and Emilie break down Kiko’s gift-card strategy through:

Online visibility (SEO/SEA)

The purchase and payment journey

The recipient experience

And the untapped B2B & B2B2C potential

Expect data, insights, and concrete takeaways to help brands turn their gift cards into a high-performing omnichannel revenue stream.

A must-listen episode to understand why a gift card isn’t a product — it’s a payment instrument… and how Kiko could play the right strategy to win the game.

Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.