You've likely heard of content repurposing—taking your podcast episodes and converting them into bite-sized clips to share on short-form platforms.

In theory, it's supposed to help you expand your reach and drive traffic back to your podcast.

But in reality? You're spending hours scouring through endless AI-generated clips, adding flashy effects and captions, and maybe even splurging on expensive apps or video editing services... at the expense of all the other things you need to do in your business (you know, like sales and client delivery).

What's worse is that you have zero way of knowing if all this work is doing anything to drive traffic back to your podcast. (not much, from the looks of your 30-day downloads).

So if you're over-posting podcast video clips to social media (or heck, throwing the whole episode up on YouTube), only to get a couple hundred views and no likes or comments — this episode is for you.

I'm breaking down three reasons your content repurposing efforts are falling flat. Plus you'll learn three uncommon strategies the pros use to create viral podcast content that commands attention and gets people excited to listen to your show.

Ready to ditch the guesswork and hit "post" knowing your content will be effective? Hit play and let's dive in.

→ This episode was recorded on the Deity VO-7U

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