Episodios

  • From One Studio to 170: The Real Truth About Scaling a Fitness Franchise

    From One Studio to 170: The Real Truth About Scaling a Fitness Franchise
    Jan 6 2026
    Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya Want to learn more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w What does it actually take to build a franchise that lasts, not just through the hype years, but through market shifts, Covid, competition and real growth pains? In this episode of Geronimo Unfiltered, we sit down with Peter Hull, Founder & CEO of Fitstop, to unpack the unfiltered story behind building one of Australia’s fastest-growing fitness franchises, from selling his wife’s car and leasing a tiny industrial shed, to scaling across four countries with 170+ studios. This is a raw, honest conversation about resilience, leadership, franchising realities, and why the pilot matters more than the plane when it comes to building a million-dollar studio. Here’s what we’re covering: -The moment Fitstop almost didn’t happen, and why quitting felt like an option every single day -The brutal realities of franchising (and why most people shouldn’t do it) -Why you need at least 75 studios before a franchise model actually works -The traits of the highest-performing Fitstop owners, and what holds others back -What Australia can learn from the US, and what the US is behind on -Why multi-site owners are the happiest, most profitable operators in the network -The mindset shift required to build $1M+ studios -Why playing defence is killing growth, and how to start playing offence again … and a whole lot more Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: ⏳ [00:00] From Knee Reconstructions to Fitstop Founder ⏳ [04:30] Selling the Car, Leasing the Shed & Betting on the Vision ⏳ [09:45] How Fitstop Accidentally Became a Franchise ⏳ [12:40] The Harsh Reality of Franchising (And Why Most Fail) ⏳ [17:10] Scaling Through Covid: What Nearly Broke - and What Made Them Stronger ⏳ [22:00] Competition, Market Cycles & Why Trends Kill Weak Businesses ⏳ [26:30] Leadership Growth, Feedback & Learning to Slow Down ⏳ [31:40] The Traits of High-Performing Studio Owners ⏳ [36:45] Coachability, Curiosity & Why Most Owners Stay Stuck ⏳ [41:05] Why It’s Not the Plane - It’s the Pilot ⏳ [46:20] Building Million-Dollar Studios & Playing Offence Again ⏳ [51:30] Global Vision, Purpose & Why There Is No Exit Number
    Más Menos
    54 m
  • This Sh*t Isn’t a Coincidence: How Achievement Roadmaps Make ‘Impossible’ Studio Goals Inevitable

    This Sh*t Isn’t a Coincidence: How Achievement Roadmaps Make ‘Impossible’ Studio Goals Inevitable
    Dec 30 2025
    Grab my Achievement Roadmap framework here: https://live.geronimoacademy.com/achievement-roadmap Want to access more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Picture this: you’re standing on the deck of a 52ft boat, eagle flying overhead, on your way to Hawaii with your dream clients… and you realise you wrote this exact moment down in a vision book three years ago. That’s exactly what just happened. And at this point, it’s too cooked to call it “luck” anymore. In this episode, we’re unpacking the exact Achievement Roadmap framework we use with our team and our studio owners to turn “one day” goals into “holy sht, it actually happened” reality, in business, body, bank account and life. We’re talking vision books, Power 12, Separation Sunday, eagles, crows, boats, Broncos, net growth records… and why once you get this right, you honestly have to be careful what you put on the roadmap, because it will come true. Here’s what we’re covering: -The wild story of a made-up vision book that turned into Hawaii, boats, and record-breaking growth -What an Achievement Roadmap actually is (and why your goals keep stalling without one) -The “Holy Trinity”: Achievement Roadmap, Power 12 and Separation Sunday working together -How to turn 5-year studio goals into daily standards you actually follow through on -Why your environment matters more than your willpower (and how to get in the right arena) -Real client examples: from stuck and vague to new locations, dream teams and $100k months -The power of milestones and rewards (and why most owners are terrible at both) -How to reset and upgrade your roadmap once you hit your “dream” goals faster than expected … and a whole lot more Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa Chapters: ⏳ [00:00] Big Fck-Off Boats & Hawaii: When Your Vision Book Comes True ⏳ [06:40] From Vivid Vision to Achievement Roadmap: How It All Started ⏳ [13:20] The “Day Rock” Story: Unlocking Big Hires With Big Targets ⏳ [20:30] Power 12, Screensavers & Why You Must Be Careful What You Write Down ⏳ [26:50] Team Wins: Weight Loss, Investing, Debt-Free and Dream-Living ⏳ [33:00] In the Arena: Doing the Same Work We Ask Our Studio Owners to Do ⏳ [40:05] Milestones, Rewards & Why Money Alone Won’t Fill the Meaning Gap ⏳ [46:30] Case Studies: Studios Hitting 5-Year Visions in 6–12 Months ⏳ [52:10] Why This One System Alone Can ROI Your Entire Membership ⏳ [58:00] Decide, Do, Declare: Your Next Steps With the Achievement Roadmap
    Más Menos
    57 m
  • Escaping the Coaching Grind: How Hayden & Sel Built a Business That Runs Without Them

    Escaping the Coaching Grind: How Hayden & Sel Built a Business That Runs Without Them
    Dec 23 2025
    Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w If I opened your week right now, would I see a coach chained to the field from dawn till dark, or a leader who’s built a business that runs without them? Because here’s the truth: staying on the pitch for every single session is the fastest way to cap your impact, your income and your time with the people you actually care about. Hayden was running 50 sessions a week, squeezing admin in from 7pm till midnight, and barely present with Sel and the kids… until something had to give. In this episode, we’re unpacking exactly how Hayden and Sel turned All Things Football from a COVID side hustle into a 350-kid confidence factory, with a growing team, systems that run the show, and a vision for 1000 kids and a month in Croatia where the business doesn’t miss a beat. Here’s what we’re covering: -The reality of running 50 sessions a week and still feeling like you’re failing at home -How Hayden went from Young Socceroos and the A-League to coaching confidence-first football for kids -Why “we build confidence, not just soccer skills” became the core offer (and why parents loved it) -The 5-star session framework and coaches playbook that finally got Hayden off the field -How they hired and grew a team of coaches parents adore, without dropping standards -What changed when they picked a clear avatar and stopped trying to be “for everyone” -How they hit their 5-year member goal in 6 months by doing less, not more -The new target: 1000 kids, stronger systems and a business that passes the “Croatia holiday” test -What this means for you if you’re still chained to the floor, field or reformer… … and a whole lot more Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: ⏳ [00:00] From Nala’s Favourite Night of the Week to 50 Sessions on the Field ⏳ [01:00] Burnout, Groundhog Day & Missing the Moments at Home ⏳ [05:05] Young Socceroos, A-League Debut & Secret Confidence Struggles ⏳ [11:16] Beyond the Money: Impact, Identity & Why ATF Really Exists ⏳ [14:50] Building a Dream Coaching Team and a Culture Parents Rave About ⏳ [18:06] The 5-Star Session Framework & Coaches Playbook That Changed Everything ⏳ [24:30] Avatar, Content & Cleaning Up the Message: From “Soccer Skills” to Confidence ⏳ [32:20] COVID Curveballs, Sold-Out Camps & Turning Crisis Into Momentum ⏳ [42:10] 350 Kids a Week, Big Vision & Setting the Target for 1000 ⏳ [49:45] The Croatia Test: Can Your Business Run While You Switch Off? ⏳ [55:30] Legacy, Leadership & A Wake-Up Call for Owners Still on the Floor
    Más Menos
    58 m
  • Burnt Out, Broke & Backed Into a Corner: How Lily Fought Her Way to 200+ Members

    Burnt Out, Broke & Backed Into a Corner: How Lily Fought Her Way to 200+ Members
    Dec 16 2025
    Find out the EXACT day you’ll hit Million Dollar Run Rate: https://bit.ly/p-million-dollar-day-calculator Two years ago, Lily was sitting in a lawyer’s office, her business partner had just pulled out, the lease was signed, the money was gone, and she was staring down the barrel of a $70k loan with a newborn on her hip. Most people would’ve walked away. She didn’t. Instead, she backed herself, rallied a village, rebuilt her identity through movement, and turned Limber into one of the most heart-driven, community-led studios in the country. In this episode, Lily opens up about the grit, the healing, the systems, the breakthroughs, and the brutal self-belief it took to go from teaching 10 hours a day and crying in breathwork sessions… to doubling her studio in six months and building a team that actually runs the business with her. Here’s what we’re covering: How Limber was born from rock bottom, identity loss, and a mountain of debt Why Lily refused to quit, even when everyone told her she should The wild early days: teaching 13 surf-club classes, Pilates in pubs & lugging rollers around town The moment she realised having “no systems” was costing her thousands How hiring a salesperson changed everything (and why she should’ve done it sooner) The retention system that saved 110k+ a year in churn Why contractors are killing your culture - and how she’s building a real “dream team” instead Her breakthrough moment inside Academy that stopped her from quitting How she doubled revenue & members in six months without burning out The bold mission behind Limber - and how she’s turning her healing into her life’s work … and the studio-number-two vision that will blow your mind Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: ⏳ [00:00] Rock Bottom: The $70k Loan, a Newborn & a Studio With No Money ⏳ [06:30] Pilates in a Pub?! How Limber Built a Community Before a Studio ⏳ [12:00] Losing Her Identity — And How Movement Became Her Medicine ⏳ [18:00] From 10-Hour Teaching Days to Actual Systems (Finally) ⏳ [22:45] Hiring Sales, Nurturers & Building a Team That Cares ⏳ [27:00] Contractors vs Employees: Why Lily Is Done With the Old Model ⏳ [33:00] The Leadership Breakthrough That Nearly Made Her Quit ⏳ [36:00] Doubling the Business in 6 Months: What Actually Moved the Needle ⏳ [42:00] Mission, Content & Showing Her Face (Even When It Felt Terrifying) ⏳ [47:00] Studio #2, “The Circle” & the Global Limber Vision
    Más Menos
    53 m
  • How to Beat The 3 Devils Every Business Owner Faces

    How to Beat The 3 Devils Every Business Owner Faces
    Dec 9 2025
    If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat. If business has started to feel like one long fight… Doza unpacks the 3 devils every business owner must face and the mindset, systems, and leadership shifts needed to beat each one, climb every level, and build a $1M Dream Business that doesn’t burn you out in the process. Here’s what we’re covering: • The 3 devils that haunt every business: Money, Time, and People. • The Money Devil - why most owners stay broke and how to finally beat it. • The Time Devil - how “busy” is actually the new form of avoidance • The TwoHeaded Devil - the people + purpose trap that kills momentum at scale. • The real reason you’re stuck: doing “busy work” instead of revenue work. • The story behind Doza’s first 100 sales - and the night everything changed. • How to build a team that lets you step out without your business falling apart. • Leadership at Level 3: accidental managers vs. transformative leaders. • Why the devil you refuse to face will own you (and how to fight back). • What it actually means to reach freedom - hint: you don’t slay the devil, you learn to dance with it. • Why most businesses stay stuck and how to finally stop fighting the wrong enemy. Chapters: ⏳ [00:01:20] Level 1: The Money Devil (and why broke isn’t noble) ⏳ [00:06:00] How to Slay the Money Devil: Leads, Sales, Tracking ⏳ [00:10:00] The Lifeguard Analogy: What Sales Really Means ⏳ [00:17:30] The Time Devil: Why “Busy” Is a Trap ⏳ [00:26:00] Buying Back Time and Building Your First Team ⏳ [00:33:00] Level 3: The TwoHeaded Devil (People + Purpose) ⏳ [00:44:00] From Accidental Manager to Transformational Leader ⏳ [00:56:00] Why You’ll Never Slay the Devil - You Just Learn to Dance with It ⏳ [01:02:00] The Million Dollar Standard & How to Get the Checklist Don’t forget to like, subscribe, and drop your biggest “aha” moment in the comments - we read every one. Keen to chat to our team about building a $1M dream business and life? Go Here: https://bit.ly/4kZSlya Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠
    Más Menos
    1 h y 5 m
  • Team Buy-In: How We Built a Crew That Would Fight for the Vision

    Team Buy-In: How We Built a Crew That Would Fight for the Vision
    Dec 5 2025
    In this video... Most studio owners want a team that’s loyal, driven, and fully aligned… but they never actually build the environment where buy-in can exist. In this episode, I sat down with my entire team - the same crew who came with me to Hawaii - and we broke down exactly how we became a unit that fights for the same mission, the same standards, and the same future. This isn’t “team culture fluff.” This is practical, operational buy-in - how to get your people to care as much as you do. Inside this episode, we cover: - Why your team won’t fight for a vision they never helped shape. - How we built a team that holds the standard - even when I’m not in the room. - Why showing your team the destination transforms their commitment overnight - We reveal the exact stories, rituals, and strategic transparency that make buy-in inevitable. - The psychology behind team alignment. - How we got the team to take the Hawaii vision personally. - The simple systems we use to keep everyone rowing in the same direction. This episode will change the way you think about leadership and team performance. If your team feels disconnected, unmotivated, or “not getting it” - this will show you why… and how to fix it. Chapters ⏳ [00:00] Buy-in isn’t magic, it’s leadership ⏳ [01:24] Why most teams don’t care about the vision ⏳ [04:10] The Hawai’i story & how the team made the vision theirs ⏳ [08:45] How we built shared ownership (not forced motivation) ⏳ [12:30] LER & leadership lanes - everyone knows their job ⏳ [17:02] How we got aligned on standards and identity ⏳ [22:44] Why vision clarity fixes 80% of team problems ⏳ [28:10] Building a team that runs with you - not behind you ⏳ [32:55] What to do if your team “doesn’t get it yet” ⏳ [40:18] Next Steps - How to get leadership support fast Resources Mentioned ⭐️ Grab my Million Dollar Day Calculator: https://bit.ly/yt-million-dollar-day ⭐️ Want more leads? Start here: https://bit.ly/4kZSlya ⭐️ Want proven systems to grow without burnout? https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠
    Más Menos
    1 h y 30 m
  • MILLION-Dollar Maths: The 7 Numbers To Build A $1M Studio In 12 Months (Without Burning Out)

    MILLION-Dollar Maths: The 7 Numbers To Build A $1M Studio In 12 Months (Without Burning Out)
    Dec 2 2025
    Build your million dollar studio plan with me LIVE this week: https://bit.ly/p-2026-million-dollar-studio If I opened your numbers this week, would they show a calm, composed operator - or someone flying the plane on feelings? Because here’s the truth: business isn’t magic, it’s maths. In this episode, we give you the exact model to hit the million-dollar run rate in 12 months - without the burnout, the guesswork, or the fluff. We’ll show you the weekly targets, the order to install them, and the mindset to stick with it long enough for compounding to kick in. Here’s what we’re covering: The 21 → 7 → 80% → 5 − 2 = Net 3 weekly formula that gets you to $1M Why holding a “Net 3” for 50 weeks (the Green Line) changes everything The success sequence: leads → sales → rollovers → retention (don’t do it out of order) Problems vs projects—how to sit with the real constraint until it’s solved Running the business strategically (not emotionally): be the composed pilot Building the dream team and tracking LER 2–3 so your growth is profitable Owner hours: forced vs optional—and why freedom requires a real handover … and a whole lot more Chapters: ⏳ [00:00] Cold Open: Business Isn’t Magic - It’s Maths ⏳ [01:08] Life & Drama Updates: Hawaii Vision, MDS Pro Launch ⏳ [03:43] Manager School & Content Room: Closing Team Gaps ⏳ [08:12] The Million-Dollar Model: 5–7 Numbers You Need ⏳ [10:09] The Formula: 21 Leads → 7 Sales → 80% Rollovers → 5 − 2 = Net 3 ⏳ [11:01] From 150 Members To $1M: Hold Net 3 For 50 Weeks ⏳ [13:41] Success Is In The Sequence (Install In Order) ⏳ [16:26] Why Most Studios Don’t Make It: Consistency & Composure ⏳ [22:25] Face The Facts: Track Numbers Weekly & Win The Week ⏳ [26:15] Turning Pro: Choose Your Hard & Stay The Course ⏳ [34:34] Compounding: Don’t Quit Before The Stack Hits ⏳ [37:53] Bonus Metrics: LER 2–3 & Owner Hours (Freedom Test) ⏳ [41:05] Your Duty: Stay Open & Serve Your Community Keen to chat to our team about building a $1M dream business and life? Go Here: https://bit.ly/4kZSlya Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠
    Más Menos
    43 m
  • How to Know When You’ve Outgrown Your Circle

    How to Know When You’ve Outgrown Your Circle
    Nov 25 2025
    If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat. Most business owners don’t fail because they’re untalented - they fail because they stay surrounded by people who keep them small. This episode breaks down exactly how to audit your circle, upgrade your environment, and build rooms that match your ambition. Here’s what we’re covering: - Why even the most talented business owners stay stuck (and how to break out of it) - The six silent killers of growth: fear, control, comfort, environment, systems, and identity - How fear of success keeps you playing small - and how to rewire it into momentum - The truth about control freak founders and why being “the best at a small game” keeps you broke - The “Blame = Broke” mindset shift that separates winners from victims - How to audit your circle, upgrade your environment, and find rooms that pull you forward - The power of permission - what happens when you finally give yourself space to dream bigger - Real client stories of owners who stopped surviving and started scaling - Identity work for founders: how to stop being “just a trainer” and start being a real CEO - Why playing small isn’t humble - it’s selfish, because the people you could have helped will never find you Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Chapters: ⏳ [00:00] It’s Easy to Think You’re Great… Until You Have to Prove It ⏳ [00:01:57] Meet Matt: The Silent Killer Coach Unlocking Results ⏳ [00:02:14] Why Most Business Owners Stay Stuck (Even When They’re Talented) ⏳ [00:06:00] Outgrowing Your Circle: The Price of Playing Bigger ⏳ [00:08:47] Lack of Vision: Why “Maintenance Mode” is Death ⏳ [00:11:01] Permission to Dream: Reclaiming Ambition and Ownership ⏳ [00:13:21] Comfort in Control: Why Letting Go Feels So Hard ⏳ [00:16:47] Poor Environment, Wrong Frequency: The Circle Audit ⏳ [00:18:36] Blame = Broke: The Hardest Truth About Leadership ⏳ [00:23:10] Systems, Support, and the Operator Trap ⏳ [00:28:32] The Story of Katie: From 20 Years Stuck to 65k Months ⏳ [00:31:33] Identity Shift: From “Just a Trainer” to CEO ⏳ [00:35:05] Why Growth Feels Lonely - and How to Find Bigger Rooms ⏳ [00:38:46] The Real Divide: Coachable vs. Comfortable ⏳ [00:40:04] Playing Small Isn’t Humble - It’s Selfish ⏳ [00:43:04] How to Stop Playing Half a Dream and Start Scaling for Real Keen to chat to our team about building a $1M dream business and life? Go Here: https://bit.ly/4kZSlya Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠
    Más Menos
    46 m
adbl_web_global_use_to_activate_DT_webcro_1694_expandible_banner_T1