Geronimo Unfiltered

De: TBC Studios
  • Resumen

  • Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... This is going to be raw and unfiltered, zero bullshit. So take a deep breath, strap yourself in, and let’s get started.
    Geronimo Unfiltered 2023
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Episodios
  • The 9-Step Checklist to Know If You’re Actually Ready for Studio #2
    Apr 29 2025
    Thinking about opening a second studio? Before you sign that lease or paint that second set of walls, you need to listen to this episode. Because here's the brutal truth: most studio owners jump to a second location way too soon—and it ends up nearly destroying the first one. In this episode, we’re unpacking the real checklist to know if you’re actually ready to expand—or if you're about to double your chaos. Here’s what we’re covering: -Why growing too soon will cost you way more than just money -The real reason your second studio won’t feel anything like your first -How to know if Studio 1 is truly ready (or if it’s still held together by duct tape) -The 9-point checklist you must pass before opening another location -Why a “good deal” on a lease could still sink your business -What to do if you’ve already signed a lease—but you’re not ready -The fastest way to stabilise two studios before everything crashes -How to restructure your team and leadership to survive the jump -The 3 proven paths to scale your studio empire without losing your mind … and a whole lot more Chapters: ⏳ [00:00] The Exciting (and Dangerous) Leap from Studio 1 to 2 ⏳ [01:00] Why Doubling Means Doubling Costs—Not Just Doubling Revenue ⏳ [06:00] The Second Studio Syndrome: What Really Goes Wrong ⏳ [11:00] The 3 Levels of Business Growth (And Why Most Owners Are Stuck at Level 1) ⏳ [16:00] The ‘Ready for Studio 2’ 9-Point Checklist ⏳ [24:00] 3 Different (and Proven) Paths to Expanding Safely ⏳ [29:00] Already Signed the Lease? Here's Your Emergency Plan ⏳ [36:00] Team, Scoreboards, and The Leadership Shift You Must Make ⏳ [38:00] How to Scale Without Chaos—and Actually Love Running Two Studios Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA== Doza: https://www.instagram.com/hey.doza
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    40 m
  • How Studio Owners Can 10x Their Results in 90 Days
    Apr 22 2025
    What if I told you the biggest bottleneck in your business isn’t your leads, your sales team, or even your offer… it’s your calendar? This episode is a game-changer. We’re unpacking exactly how the highest-performing studio owners use deep work to multiply their output, slash distractions, and unlock serious momentum—without burning out. If you’ve been feeling stuck, scattered or just flat-out exhausted, this one’s for you. Here’s what we’re covering: -Why studio owners are addicted to shallow work—and how to break free for good -The #1 thing to focus on (hint: it’s not your merch printer) -The 7-step Deep Work System to get your time and brain back -Exactly what deep work looks like (with real examples from the trenches) -How to delegate, delay or ditch your way out of overwhelm -Why batching your shallow tasks could save your sanity -The Deep Work Challenge: 90 minutes a day for 90 days—and how to actually stick to it -How to align your calendar with your biggest goals (and your team’s future) Chapters: ⏳ [00:00] Welcome Back—What We Noticed at the Manly Event ⏳ [02:00] The Deep Work Epidemic: Everyone Knows It, No One Does It ⏳ [05:10] Deep Work vs Shallow Work: Real Studio Owner Examples ⏳ [10:40] The Power of the ‘One Thing’—And How to Find Yours ⏳ [15:00] Calendar Audit: Are You a CEO or a Technician? ⏳ [18:30] How to Build a Deep Work Routine (That Actually Sticks) ⏳ [24:10] Pre-Agreements, Noise Cancelling Headphones & Stop Signs ⏳ [30:00] Where All Your Shallow Work Goes (Delegate, Delay, Ditch) ⏳ [35:00] Going Pro: How to Combine Deep Work with the BFOG ⏳ [41:00] The Deep Work Challenge: 90 Minutes a Day for 90 Days ⏳ [45:00] Final Thoughts: You Don’t Need More Hours—You Need More Intention Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’ https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    39 m
  • STOP ‘Winging It’: The Exact Plan to Win Your Week, Month & Quarter
    Apr 15 2025
    If you’re stuck in the “busy but broke” cycle, feeling like your months just blur into one long week—you’re not alone. But the real reason most studio owners stay stuck? It’s not motivation. It’s a lack of planning. No targets. No tracking. No ownership. Just vibes. In this episode, we’re breaking down how to build a business plan that actually drives results—without the fluff or overwhelm. Here’s what we’re covering: -Why forecasting isn’t optional if you actually want to scale -How to reverse engineer your sales targets the smart way -The labour ratio rule that keeps your team costs in check -How to theme your quarter and build momentum (with real examples) -The one number your team must know—and the ones they don’t need -Why you’re not tracking hard enough—and how to fix it -What “winning the day” really means (and how to bring that culture into your studio) … and a whole lot more Chapters: ⏳ [00:00] Welcome Back: Retreats, Real Talk & Why Planning Matters ⏳ [03:00] Studio Owners’ Biggest Mistake: No Targets, No Plan, No Progress ⏳ [06:00] The Four Zones You’re In Right Now—And How to Shift ⏳ [10:00] Forecasting 101: Why Revenue Goals Are Not a Vibe ⏳ [14:30] Building Your Reverse Forecast: Start With What You’re Worth ⏳ [17:00] Expense Ratios, Labour Costs & What Numbers Really Matter ⏳ [20:00] Win the Quarter: How to Set the Theme, Targets & KPIs ⏳ [25:00] Culture Over Casual: Aligning Your Team to Drive Growth ⏳ [30:00] Tracking Daily: Why You Must Know Your Numbers in Real Time ⏳ [34:00] The Power of Separation Sunday (And Weekly Reset Rituals) ⏳ [37:00] Ask Us Anything: Your Questions on Planning, AI, and Team ⏳ [44:00] Planning in Action: Should You Share Goals With Your Team? ⏳ [47:00] Struggling Team Members: Process Before People ⏳ [52:00] Daily Tracking, Rollover Metrics & The Game of Growth ⏳ [58:00] Wrapping Up: Lock-In Sessions, Free Workshop & Final Thoughts Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    37 m
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