In this episode, host Iris Goldfeder sits down with a dear friend and expert mindfulness coach, Diane Titterton. Diane dives into her new release, "Write Your Own Bloody Self-Help Book" and its companion journal. This isn't your standard self-help; it's empowered self-help designed for ambitious high achievers who know there is more out there for them. Iris and Diane discuss how to manage stress, get off autopilot, and stop outsourcing human creativity to AI.

00:00 - Introduction & Meet Diane Titterton

01:39 - Why Diane Wrote Her Own Self-Help Book

04:55 - Balancing Business Growth with Personal Freedom

06:38 - Empowered Self-Help vs. Traditional Self-Help

08:35 - Mindfulness, Autopilot, and the Negativity Bias

10:41 - Silencing the Inner Critic

14:23 - The Physical Cost of Holding in Emotion

18:39 - How to Start Journaling for Self-Discovery

23:09 - Why Men Need Mindfulness & Emotional Support

27:41 - Overcoming Trauma & Finding Your Life's Purpose

34:05 - Letting Go of Control & Managing Anger

40:28 - Why Journaling in Full Sentences Slows the Brain

49:03 - Diane's Journey into Entrepreneurship

54:22 - Intuition, "Woo-Woo", and Holding Space

59:56 - AI as a Tool vs. Losing Human Creativity

01:08:41 - Where to Find Diane & Final Thoughts

Is ADHD actually a business superpower? In this episode of The Cookbook, Iris Goldfeder and leadership expert Tricia Stover reveal why neurodivergent brains—specifically the "Visionary" archetype—are uniquely built for entrepreneurship.

If you struggle with the "hamster wheel" brain or visualizing business moves like The Queen’s Gambit, this conversation will change how you view your leadership style.

In this episode, we answer:

How do you align business values with contractors vs. employees?

Why should visionaries stop trying to be integrators?

When is the right time to fire a toxic client?

Does ADHD medication kill entrepreneurial creativity?

CHAPTERS:

00:00 - Intro: Is ADHD a Business Asset?

01:31 - Leadership through a different lens

07:14 - Soul-based business & alignment

08:40 - The "Queen's Gambit" Strategy (Visionary vs. Integrator)

12:19 - Hiring contractors vs. employees

18:38 - CASE STUDY: Firing a toxic client

37:10 - The reality of Entrepreneurship

47:06 - Why Iris quit ADHD medication

53:50 - What Lights Your Fire?

ABOUT THE GUEST:

Tricia Stover is an expert in leadership alignment, helping entrepreneurs bridge the gap between vision and execution.

ABOUT THE SHOW:

The Cookbook with Iris Goldfeder peels back the layers of business to show you the real recipes for success. From tech founders to spiritual coaches, we discuss the wins, the missteps, and the lessons learned.

Guest: Tricia Stover - performance-masters.com

Host: Iris Goldfeder - gasstovecreative.com

#ADHDEntrepreneur #Leadership #smallbusiness

#TheCookbookPodcast #WomenFounders #BusinessStrategy #Neurodiversity #Visionary

In this episode of The Cookbook, host Iris Goldfeder sits down with Aya Kikimova, founder of Leap Engine, to uncover the "real recipes" behind building a profitable business. We move past the fluff to discuss what actually drives revenue: the marriage of SEO and Paid Ads.

From the evolution of the 1970s marketing funnel to the "miracle math" of combining organic search with paid traffic, Iris and Aya break down why you can’t just scream into the void—you need a flashlight. They also get real about the rapid changes AI is bringing to search (Answer Engine Optimization) and why a broken sales process will kill your ROI faster than bad marketing ever could.

In this episode, we discuss:

• The Entrepreneurial Reality: Why 60% of people start businesses to escape corporate life, only to end up wearing every single hat.
• The New Marketing Funnel: Why it now takes 12–16 touchpoints to convert a customer (up from 8–10).
• SEO + Ads Strategy: Why Short Tail keywords are dangerous money-wasters, and why Long Tail keywords reveal true buyer intent.
• Google Business Profile Horror Stories: The increasing difficulty of getting verified and tips for service-based businesses.
• The AI Shift: Moving from Search Engine Optimization to Answer Engine Optimization—and why you need to act now.
• The User Experience Fail: Why paying for leads is useless if your phone system prevents customers from reaching a human.

Chapters:

(00:00) Intro & The "Dino Party" Planning (03:00) Escaping Corporate: The transition to Entrepreneurship (11:53) The Psychology of Buying: How the Funnel has changed (19:00) The "Miracle Math": Why you need both SEO and Ads (23:00) Horror Stories: Navigating Google Business Profile suspensions (30:58) "Research is the Flashlight": Building a winning Ad Strategy (33:26) Short Tail vs. Long Tail Keywords explained (43:00) The Urgency of AI: Why you can't wait 6 months to start (51:45) Is it the leads, or is it your sales process? (58:25) The importance of human connection in business

Connect with Aya Kikimova:

• Website: leapengine.co
• LinkedIn: Search "Aya Kikimova"
• The GPS System: Ask Aya about her 15-minute diagnostic to see if your business numbers are ready for ads.

Connect with Iris Goldfeder:

• Host of: The Cookbook
• Website: GasStoveCreative.com

Loved this episode? If you enjoyed this conversation, please rate, review, and follow the show! It helps us move up the ranks and bring you more real recipes for success.

In this episode of the Cookbook, host Iris Goldfeder speaks with Peggy Sullivan about the concept of time poverty and its impact on entrepreneurs. Peggy shares her journey from corporate America to creating a nonprofit focused on helping people reclaim their time. They discuss the importance of self-care, the dangers of busyness, and the need for delegation in entrepreneurship. Peggy emphasizes the role of AI as a tool for efficiency and the significance of learning from mistakes. The conversation concludes with insights on finding gratitude and purpose in life, and how to design one's outcomes intentionally.

Chapters

00:00 Introduction to the Cookbook and Time Poverty

03:17 Peggy Sullivan's Journey and Corporate Experience

08:20 The Impact of Busyness on Life and Productivity

12:22 Strategies for Self-Care and Time Management

18:32 The Importance of Delegation and Self-Awareness

24:41 Leveraging AI and Technology for Efficiency

30:04 Advice for Aspiring Entrepreneurs

36:28 Learning from Mistakes and Embracing Change

43:39 Finding Gratitude and Purpose in Life

51:24 Conclusion and Final Thoughts

In this episode of the Cookbook, host Iris Goldfeder speaks with EFT practitioner Lauren Fonvielle about the transformative power of Emotional Freedom Techniques (EFT) in addressing limiting beliefs, anxiety, and personal growth. They explore how EFT can help entrepreneurs overcome mental barriers, the connection between physical pain and emotional experiences, and the importance of self-care practices. Lauren shares her journey into EFT and how it has impacted her life and the lives of her clients, emphasizing the significance of awareness and personal experience in the healing process.

Chapters

00:00 Introduction to the Cookbook and EFT

02:57 Understanding Emotional Freedom Techniques (EFT)

05:51 Exploring Limiting Beliefs and Money Mindset

08:57 The Impact of Past Experiences on Present Success

11:58 Physical Pain and Emotional Connections

14:51 The Role of Reiki and Sound Healing

17:56 Integrating EFT in Entrepreneurial Journeys

20:48 Navigating Anxiety and Intuition

23:49 Self-Care Practices for Entrepreneurs

27:09 The Importance of Personal Experience in Healing

30:01 Advice for Aspiring Entrepreneurs

32:47 The Power of Tapping and Self-Discovery

36:03 Conclusion and Final Thoughts

In this episode of the Cookbook, host Iris Goldfeder interviews Sena Wheeler, a company specializing in wild-caught Alaskan seafood. The conversation explores the journey of entrepreneurship in the fishing industry, the challenges of shipping frozen seafood, and the importance of sustainability. Sena Wheeler's origin story is rooted in a family legacy of fishing, and the business has evolved to meet the demands of online consumers, especially during the COVID-19 pandemic. The episode highlights the significance of customer feedback and connection, as well as innovative product offerings like dog treats made from fish. Overall, the discussion emphasizes the unique aspects of running a seafood business and the passion behind it.

Chapters

00:00 Welcome to the Cookbook

03:02 Sena Wheeler: The Journey of Wild-Caught Seafood

06:09 The Business of Seafood: From Catch to Customer

08:54 The Origin Story: A Family Legacy in Fishing

12:01 Navigating the Challenges of Fishing and Business

14:49 The Impact of COVID-19 on Seafood Delivery

17:58 Marketing and Selling Seafood Online

20:54 The Importance of Customer Connection

23:48 Sustainability in Seafood: A Responsible Choice

27:10 Innovations in Seafood Products

29:56 The Future of Seafood and Customer Engagement

In this episode of the Cookbook, host Iris Goldfeder welcomes back Scott Span, a leadership and executive coach. They discuss the nuances of entrepreneurship, the importance of mindfulness, and the challenges of leadership versus management. Scott shares personal stories about his family, the lessons learned from loss, and the significance of building genuine relationships with clients. The conversation emphasizes the need for preparation, presence, and the power of connection in both personal and professional realms.

Chapters

00:00 Welcome to the Cookbook

01:00 Introduction to Scott and His Journey

01:47 The Role of a Leadership Coach

06:07 Mindfulness and Morning Routines

10:52 The Importance of Presence

18:07 Navigating Leadership and Management

23:59 The Transition from Management to Leadership

30:01 Building Genuine Client Relationships

37:09 Lessons from Loss and Growth

44:02 Reflections on Personal Experiences

49:52 The Impact of Family Dynamics

56:08 The Power of Connection and Learning

01:02:04 Final Thoughts and Takeaways

In this episode of The Cookbook, host Iris Goldfeder welcomes Vicki Gold, a retired physical therapist, to share her journey from Arizona to Brazil and her experiences in the field of physical therapy. They discuss the importance of mindfulness, self-awareness, and the ABC Mind-Body System in promoting health and wellness. Vicki shares humorous anecdotes about language barriers and cultural experiences, as well as the transformative power of language and self-talk. The conversation emphasizes gratitude, community, and the joy of sharing experiences with others.

Chapters

00:00 Welcome to The Cookbook

01:54 Vicki's Journey to Brazil

05:59 Language and Cultural Experiences

11:59 Physical Therapy and Personal Growth

19:51 The Importance of Mind-Body Connection

25:57 Aging Safely, Wisely, and Well

34:09 The Start, Act, Stop Method

34:54 Posture and Energy Management

37:06 Mobility and Aging

38:55 Pain Management and Relief Products

40:55 Entrepreneurship and Marketing Challenges

44:37 Mindfulness and Emotional Control

51:14 Transformational Language and Self-Talk

57:17 Gratitude and Positive Mindset