In this episode of The Cookbook, host Iris Goldfeder welcomes Julie Lord, president of FRC Global and Alltherm, to discuss her journey in the steel industry, the importance of women in leadership, and the evolution of empathy in business. They explore the challenges and triumphs of being a woman in a traditionally male-dominated field, the significance of authenticity in leadership, and the value of creating community and connection. Julie shares her entrepreneurial journey, emphasizing the importance of self-discovery and resilience. The conversation also touches on mindfulness, emotional intelligence, and the power of leading with empathy.

Chapters

00:01 Welcome to The Cookbook

02:52 Life Journeys and Transitions

05:55 Finding Your Voice and Standing Out

08:40 Brand Strategy and Business Alignment

11:33 The Importance of Company Culture

14:33 Navigating Client Relationships

17:26 The Challenges of Entrepreneurship

20:10 The Debate on Rebranding

23:12 Cultural Adaptation in Business

26:11 User Experience and Brand Positioning

28:55 Niche Marketing and Differentiation

31:58 Closing Thoughts and What Lights Your Fire

In this episode of The Cookbook, host Iris Goldfeder engages with Beatrice Gutknecht, exploring the intricacies of branding, entrepreneurship, and the importance of aligning business strategies with company culture. They discuss personal journeys, the challenges of entrepreneurship, and the significance of standing out in a crowded market. The conversation delves into the debate on rebranding, cultural adaptation in business, and the necessity of user experience in brand positioning. Beatrice shares her insights on niche marketing and the importance of understanding client needs, culminating in a discussion about what truly lights their fires in their professional lives.

Chapters

00:01 Welcome to The Cookbook

02:52 Life Journeys and Transitions

05:55 Finding Your Voice and Standing Out

08:40 Brand Strategy and Business Alignment

11:33 The Importance of Company Culture

14:33 Navigating Client Relationships

17:26 The Challenges of Entrepreneurship

20:10 The Debate on Rebranding

23:12 Cultural Adaptation in Business

26:11 User Experience and Brand Positioning

28:55 Niche Marketing and Differentiation

31:58 Closing Thoughts and What Lights Your Fire

In this episode of The Cookbook, host Iris Goldfeder welcomes plant-based chef and nutrition educator Stefanie Dougherty. They discuss the importance of finding joy in cooking healthfully, the transition from a linguist to a plant-based entrepreneur, and the challenges of cooking for different dietary preferences. Stephie shares her mission to help others enjoy nutritious meals without feeling deprived, emphasizing the beauty of food presentation and the significance of mindful eating. The conversation also touches on overcoming creative anxiety, the impact of food quality on health, and advice for aspiring entrepreneurs. Ultimately, the episode inspires listeners to explore their passions and make healthier choices in their diets.

Chapters

00:00 Welcome to The Cookbook

02:55 Meet Stephie Doherty: A Plant-Based Chef

05:44 The Joy of Cooking Healthfully

08:35 Transitioning to a Plant-Based Lifestyle

11:33 The Importance of Mindful Eating

14:41 From Linguist to Plant-Based Entrepreneur

17:45 Overcoming Creative Anxiety

20:34 The Beauty of Cooking and Food Presentation

23:39 Creating a Non-Judgmental Space for Healthy Eating

26:14 The Challenges of Cooking for Different Diets

29:30 Advice for Aspiring Entrepreneurs

32:27 Finding Your Passion and Purpose

35:18 The Impact of Food Quality on Health

38:09 Connecting with Your Audience

40:59 What Lights Your Fire?