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The metric is not the goal. That was the key foundation of our most recent conversation in our Future Proof webinar series. In this week's episode, Melissa and James dissect a discussion around AI visibility and the strategies around how SEO fundamentals are evolving in our new reality.

Our guest panelists were Alizabeth Leng-Barton, Co-Founder of RankWriters, and the Future Proof's production partner (and podcast co-host), James Duncan. In today's podcast, Melissa and James run back through the discussion calling out the best insights and dive deep on how to prioritize AI discoverability, ways consumers are using AI to solve their problems, and strategies that companies can employ to stand the best chance at being recommended by AI platforms.

To register for the live Future Proof webinars, download past episodes, and hear all of the discussions, visit PraxisLendingSolutions.com/FutureProof.

About Our Hosts:

Melissa Langdale is the founder and CEO of Praxis Lending Solutions, a premier consulting firm focused on improving the operational efficiency and effectiveness for mortgage lenders. As an experienced mortgage industry veteran, she brings a unique approach to solving problems for her clients.

If you’re interested in connecting with Melissa to discover how Praxis can help restructure and refine your Operational workflow, connect with her at PraxisLendingSolutions.com.

James Duncan is the founder and Chief Marketing Strategist of Caelum Advisers. As the former Head of Marketing for more than a decade, James launched Caelum Advisers with the mission of transforming the perception of what great marketing strategy looks like in the mortgage industry.

If you are a founder, executive, or head of marketing and want to find out how to tell a more compelling story and connect with your ideal client, visit CaelumAdvisers.com.

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Defining and clarifying the gap between what AI can "do" versus what you need it to "solve" takes intentionality. Strategic implementation of an AI solution for your business requires deep thinking around not just the problem you're trying to solve, but how to do so responsibly.

In this week's episode, our hosts break down the interview with the mortgage industry's foremost expert on Responsible AI implementation, Brooke Anderson Thompkins, founder and CEO of Bridge AIvisory. Listen in as Melissa Langdale and James Duncan break down a highly informative conversation with Brook

To register for the live Future Proof webinars, download past episodes, and hear all of the discussions, visit PraxisLendingSolutions.com/FutureProof.

About Our Hosts:

Melissa Langdale is the founder and CEO of Praxis Lending Solutions, a premier consulting firm focused on improving the operational efficiency and effectiveness for mortgage lenders. As an experienced mortgage industry veteran, she brings a unique approach to solving problems for her clients.

If you’re interested in connecting with Melissa to discover how Praxis can help restructure and refine your Operational workflow, connect with her at PraxisLendingSolutions.com.

James Duncan is the founder and Chief Marketing Strategist of Caelum Advisers. As the former Head of Marketing for more than a decade, James launched Caelum Advisers with the mission of transforming the perception of what great marketing strategy looks like in the mortgage industry.

If you are a founder, executive, or head of marketing and want to find out how to tell a more compelling story and connect with your ideal client, visit CaelumAdvisers.com.

Send us a text

Blockchain was all the rage several years ago. From every stage, podcast, and news report, experts were explaining how this technology would revolutionize the way we live, work, invest, and transact business. So... what happened?

On this week's episode of the Future Proof webinar series, our host, Melissa Langdale interviewed Claire Barber, Founder and Managing Attorney of Barber Law, PLLC, about where the hype went and how blockchain is gaining steam again as a transformative tool in the mortgage and real estate industry. In this episode, James and Melissa break down how our guest addresses how the conversation has evolved, the ways in which blockchain is indeed making a difference behind the scenes, and what we can expect in the future.

To register for the live Future Proof webinars, download past episodes, and hear all of the discussions, visit PraxisLendingSolutions.com/FutureProof.

About Our Hosts:

Melissa Langdale is the founder and CEO of Praxis Lending Solutions, a premier consulting firm focused on improving the operational efficiency and effectiveness for mortgage lenders. As an experienced mortgage industry veteran, she brings a unique approach to solving problems for her clients.

If you’re interested in connecting with Melissa to discover how Praxis can help restructure and refine your Operational workflow, connect with her at PraxisLendingSolutions.com.

James Duncan is the founder and Chief Marketing Strategist of Caelum Advisers. As the former Head of Marketing for more than a decade, James launched Caelum Advisers with the mission of transforming the perception of what great marketing strategy looks like in the mortgage industry.

If you are a founder, executive, or head of marketing and want to find out how to tell a more compelling story and connect with your ideal client, visit CaelumAdvisers.com.

Send us a text

The residential appraisal process has changed significantly over the past decade related to guidelines. But from a the standpoint of keeping up with changes in technology... not so much. In this week's episode of our Future Proof series, Melissa and James discuss recent changes that are starting to drive major impact to the way that collateral is underwritten.

Join our hosts as they break down the conversation with Brian Vieaux, President of MISMO, and Kenon Chen, EVP of Strategy at Clear Capital and their assessment of the current state of appraisals and where innovations such as the release of MISMO's Uniform Appraisal Dataset 3.6 (UAD 3.6) are revolutionizing the appraisal world.

To register for the live Future Proof webinars, download past episodes, and hear all of the discussions, visit PraxisLendingSolutions.com/FutureProof.

About Our Hosts:

Melissa Langdale is the founder and CEO of Praxis Lending Solutions, a premier consulting firm focused on improving the operational efficiency and effectiveness for mortgage lenders. As an experienced mortgage industry veteran, she brings a unique approach to solving problems for her clients.

If you’re interested in connecting with Melissa to discover how Praxis can help restructure and refine your Operational workflow, connect with her at PraxisLendingSolutions.com.

James Duncan is the founder and Chief Marketing Strategist of Caelum Advisers. As the former Head of Marketing for more than a decade, James launched Caelum Advisers with the mission of transforming the perception of what great marketing strategy looks like in the mortgage industry.

If you are a founder, executive, or head of marketing and want to find out how to tell a more compelling story and connect with your ideal client, visit CaelumAdvisers.com.

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On this week's podcast episode, “Future Proof: The Future of Capital Markets,” hosts Melissa Langdale and James Duncan debrief the interview with Chris Bennett, Chairman of Vice Capital Markets, to unpack what’s ahead for modern housing finance.

They explore scenarios for Fannie Mae and Freddie Mac exiting conservatorship, how guarantee fees and risk‑based pricing shape affordability, and why today’s capital markets feel so different from past cycles. Chris weighs in on 50‑year and portable mortgages, supply constraints, and policy shifts that could unlock more inventory. Listen in for a roadmap to navigating mortgages, capital markets, and real estate opportunities as we head into 2026 and beyond.

To register for the live Future Proof webinars, download past episodes, and hear all of the discussions, visit PraxisLendingSolutions.com/FutureProof.

About Our Hosts:

Melissa Langdale is the founder and CEO of Praxis Lending Solutions, a premier consulting firm focused on improving the operational efficiency and effectiveness for mortgage lenders. As an experienced mortgage industry veteran, she brings a unique approach to solving problems for her clients.

If you’re interested in connecting with Melissa to discover how Praxis can help restructure and refine your Operational workflow, connect with her at PraxisLendingSolutions.com.

James Duncan is the founder and Chief Marketing Strategist of Caelum Advisers. As the former Head of Marketing for more than a decade, James launched Caelum Advisers with the mission of transforming the perception of what great marketing strategy looks like in the mortgage industry.

If you are a founder, executive, or head of marketing and want to find out how to tell a more compelling story and connect with your ideal client, visit CaelumAdvisers.com.

Send us a text

Networking is making a comeback! In our post-COVID, AI-infused world, people are craving genuine connection. It's simply how we're wired as humans. But there's more to these connections than just handshakes and "being seen".

Want to learn tactical ways to truly engage and connect with a community who needs to hear from you? In today's "Future Proof" podcast, Melissa and James dive into the discussion around the topic of the "Future of Networking" with LaDonna Lockard, CEO of MaxClass and Sasha Stair, CMO at Xactus.

Our guest panelists shared their tactics around networking... before, during, and after the event.

To register for the live Future Proof webinars, download past episodes, and hear all of the discussions, visit PraxisLendingSolutions.com/FutureProof.

About Our Hosts:

Melissa Langdale is the founder and CEO of Praxis Lending Solutions, a premier consulting firm focused on improving the operational efficiency and effectiveness for mortgage lenders. As an experienced mortgage industry veteran, she brings a unique approach to solving problems for her clients.

If you’re interested in connecting with Melissa to discover how Praxis can help restructure and refine your Operational workflow, connect with her at PraxisLendingSolutions.com.

James Duncan is the founder and Chief Marketing Strategist of Caelum Advisers. As the former Head of Marketing for more than a decade, James launched Caelum Advisers with the mission of transforming the perception of what great marketing strategy looks like in the mortgage industry.

If you are a founder, executive, or head of marketing and want to find out how to tell a more compelling story and connect with your ideal client, visit CaelumAdvisers.com.

Send us a text

Regulatory environments are nothing new to the mortgage industry. But with greater adoption of AI in everyone's daily lives, technology has introduced new variables into the mix that make governing the industry a bit more challenging.

On today's "Future Proof" podcast, James and Melissa dissect the discussion had with Melissa Grindel, CMCP, EVP at ActiveComply and Mark McArdle, SVP of Regulatory Affairs at NewRez.

Our host and panelists covered what's happening on the legislative fronts at both the State and Federal level as well as what to expect in the future.

To register for the live Future Proof webinars, download past episodes, and hear all of the discussions, visit PraxisLendingSolutions.com/FutureProof.

About Our Hosts:

Melissa Langdale is the founder and CEO of Praxis Lending Solutions, a premier consulting firm focused on improving the operational efficiency and effectiveness for mortgage lenders. As an experienced mortgage industry veteran, she brings a unique approach to solving problems for her clients.

If you’re interested in connecting with Melissa to discover how Praxis can help restructure and refine your Operational workflow, connect with her at PraxisLendingSolutions.com.

James Duncan is the founder and Chief Marketing Strategist of Caelum Advisers. As the former Head of Marketing for more than a decade, James launched Caelum Advisers with the mission of transforming the perception of what great marketing strategy looks like in the mortgage industry.

If you are a founder, executive, or head of marketing and want to find out how to tell a more compelling story and connect with your ideal client, visit CaelumAdvisers.com.

Send a text

Are you overlaying AI onto an ineffective and inefficient workflow? In today's episode of the Future Proof Podcast, Melissa and James debrief our most recent edition of the "Future Proof Webinar" series where Melissa interviewed three amazing innovation leaders in the Mortgage industry: Suha Zehl, Brooke Anderson Thompkins, and Dana Georgiou.

In this episode, our hosts debriefed on an in-depth, content-heavy discussion streamed live from the MBA Annual conference in Las Vegas, NV.

To register for the live Future Proof webinars, download past episodes, and hear all of the discussions, visit PraxisLendingSolutions.com/FutureProof.

About Our Hosts:

Melissa Langdale is the founder and CEO of Praxis Lending Solutions, a premier consulting firm focused on improving the operational efficiency and effectiveness for mortgage lenders. As an experienced mortgage industry veteran, she brings a unique approach to solving problems for her clients.

If you’re interested in connecting with Melissa to discover how Praxis can help restructure and refine your Operational workflow, connect with her at PraxisLendingSolutions.com.

James Duncan is the founder and Chief Marketing Strategist of Caelum Advisers. As the former Head of Marketing for more than a decade, James launched Caelum Advisers with the mission of transforming the perception of what great marketing strategy looks like in the mortgage industry.

If you are a founder, executive, or head of marketing and want to find out how to tell a more compelling story and connect with your ideal client, visit CaelumAdvisers.com.