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The metric is not the goal. That was the key foundation of our most recent conversation in our Future Proof webinar series. In this week's episode, Melissa and James dissect a discussion around AI visibility and the strategies around how SEO fundamentals are evolving in our new reality.

Our guest panelists were Alizabeth Leng-Barton, Co-Founder of RankWriters, and the Future Proof's production partner (and podcast co-host), James Duncan. In today's podcast, Melissa and James run back through the discussion calling out the best insights and dive deep on how to prioritize AI discoverability, ways consumers are using AI to solve their problems, and strategies that companies can employ to stand the best chance at being recommended by AI platforms.

To register for the live Future Proof webinars, download past episodes, and hear all of the discussions, visit PraxisLendingSolutions.com/FutureProof.

About Our Hosts:

Melissa Langdale is the founder and CEO of Praxis Lending Solutions, a premier consulting firm focused on improving the operational efficiency and effectiveness for mortgage lenders. As an experienced mortgage industry veteran, she brings a unique approach to solving problems for her clients.

If you’re interested in connecting with Melissa to discover how Praxis can help restructure and refine your Operational workflow, connect with her at PraxisLendingSolutions.com.

James Duncan is the founder and Chief Marketing Strategist of Caelum Advisers. As the former Head of Marketing for more than a decade, James launched Caelum Advisers with the mission of transforming the perception of what great marketing strategy looks like in the mortgage industry.

If you are a founder, executive, or head of marketing and want to find out how to tell a more compelling story and connect with your ideal client, visit CaelumAdvisers.com.

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Defining and clarifying the gap between what AI can "do" versus what you need it to "solve" takes intentionality. Strategic implementation of an AI solution for your business requires deep thinking around not just the problem you're trying to solve, but how to do so responsibly.

In this week's episode, our hosts break down the interview with the mortgage industry's foremost expert on Responsible AI implementation, Brooke Anderson Thompkins, founder and CEO of Bridge AIvisory. Listen in as Melissa Langdale and James Duncan break down a highly informative conversation with Brook

To register for the live Future Proof webinars, download past episodes, and hear all of the discussions, visit PraxisLendingSolutions.com/FutureProof.

About Our Hosts:

Melissa Langdale is the founder and CEO of Praxis Lending Solutions, a premier consulting firm focused on improving the operational efficiency and effectiveness for mortgage lenders. As an experienced mortgage industry veteran, she brings a unique approach to solving problems for her clients.

If you’re interested in connecting with Melissa to discover how Praxis can help restructure and refine your Operational workflow, connect with her at PraxisLendingSolutions.com.

James Duncan is the founder and Chief Marketing Strategist of Caelum Advisers. As the former Head of Marketing for more than a decade, James launched Caelum Advisers with the mission of transforming the perception of what great marketing strategy looks like in the mortgage industry.

If you are a founder, executive, or head of marketing and want to find out how to tell a more compelling story and connect with your ideal client, visit CaelumAdvisers.com.

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Blockchain was all the rage several years ago. From every stage, podcast, and news report, experts were explaining how this technology would revolutionize the way we live, work, invest, and transact business. So... what happened?

On this week's episode of the Future Proof webinar series, our host, Melissa Langdale interviewed Claire Barber, Founder and Managing Attorney of Barber Law, PLLC, about where the hype went and how blockchain is gaining steam again as a transformative tool in the mortgage and real estate industry. In this episode, James and Melissa break down how our guest addresses how the conversation has evolved, the ways in which blockchain is indeed making a difference behind the scenes, and what we can expect in the future.

To register for the live Future Proof webinars, download past episodes, and hear all of the discussions, visit PraxisLendingSolutions.com/FutureProof.

About Our Hosts:

Melissa Langdale is the founder and CEO of Praxis Lending Solutions, a premier consulting firm focused on improving the operational efficiency and effectiveness for mortgage lenders. As an experienced mortgage industry veteran, she brings a unique approach to solving problems for her clients.

If you’re interested in connecting with Melissa to discover how Praxis can help restructure and refine your Operational workflow, connect with her at PraxisLendingSolutions.com.

James Duncan is the founder and Chief Marketing Strategist of Caelum Advisers. As the former Head of Marketing for more than a decade, James launched Caelum Advisers with the mission of transforming the perception of what great marketing strategy looks like in the mortgage industry.

If you are a founder, executive, or head of marketing and want to find out how to tell a more compelling story and connect with your ideal client, visit CaelumAdvisers.com.