What does it take to build a career by inventing the path as you go?

In this episode of Future Legends of Advertising, Amie Owen, Chief Commerce Officer at Omnicom Media, sits down with Beth Comstock, former Vice Chair of GE and now best-selling author. From building retail media strategies before the industry even had a name to transforming GE marketing into an engine for growth, both women share how curiosity, courage, and a willingness to challenge convention shaped their careers.

They explore the evolution of commerce and retail media, the role of creativity in navigating complexity, and what it means to lead through constant change. Along the way, Beth reflects on repositioning GE for the digital age, while Amie shares how she built a global commerce practice from the ground up.

A conversation about reinvention, risk-taking, and the power of believing in possibilities before they exist.

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What does it take to build a brand that lasts 175 years and still resonates with the next generation?

In this episode of Future Legends of Advertising, VP of Brand & Creative at Chime Orlando Baeza sits down with John Hayes, the CMO who helped transform American Express into one of the most respected service brands in the world. From early career mistakes to building enduring brand equity, John shares hard-earned lessons on leadership, humility, and the emotional power of money.

They unpack the origin story of Small Business Saturday. a six-week sprint that became a global movement and explore why the most powerful brands are rooted in service, not transactions. The conversation dives into brand vs. performance tension, the role of AI and analytics in modern marketing, and why “when you know what you believe, you know how to behave” may be the ultimate operating principle for brands.

A masterclass on longevity, relevance, and the human condition behind great marketing.

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What’s changing in marketing, and what stays the same? Rishad and Paolo discuss how their shared experience of immigrating to America shaped innovative perspectives in advertising. Rishad discusses the importance of thinking like an outsider and what leaders need in the rapidly evolving world of AI and technology. Paolo shares the significance of empathy and trust in marketing and reflects on the role of fundamentals in navigating industry changes.

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