Paolo Provinciali & Rishad Tobaccowala

What’s changing in marketing, and what stays the same? Rishad and Paolo discuss how their shared experience of immigrating to America shaped innovative perspectives in advertising. Rishad discusses the importance of thinking like an outsider and what leaders need in the rapidly evolving world of AI and technology. Paolo shares the significance of empathy and trust in marketing and reflects on the role of fundamentals in navigating industry changes.

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