Episodios

  • Why Catalog Ads Print Money - Andreas Nielsen

    Why Catalog Ads Print Money - Andreas Nielsen
    Nov 26 2025
    Andreas Nielsen is a co-founder at Confect, a catalog ads design platform. What if your catalog ads could be performing 2-3x better this Black Friday, but you're missing one simple optimization? Most brands treat catalog ads like an afterthought throwing products into a feed and hoping the algorithm figures it out. But the data shows there's a massive opportunity hiding in plain sight for brands willing to get strategic about how they present their products.Expect to learn what Confect's Black Friday data reveals about catalog ad performance, why showing prices in your catalog ads dramatically outperforms ads without prices, how to use seasonal relevance to maximize engagement during peak sales periods, what structured data actually does for algorithm performance, why video catalog ads are becoming essential for product showcasing, how creative diversity in catalog ads improves targeting and conversion, why investing in brand awareness campaigns amplifies your sales period performance, what most brands misunderstand about how Meta's algorithm optimizes catalog ads and much more…Chapters00:00 Technical Challenges and Solutions01:22 Introduction to Confect and Its Growth03:26 Insights from the Black Friday Report07:20 Key Elements of Successful Catalog Ads11:06 Seasonality and Relevance in Advertising14:30 The Importance of Data in Catalog Ads 18:27 Video Catalog Ads: A New Frontier22:28 Innovative Use Cases for Video Ads26:04 Innovative Video Advertising Strategies29:03 Maximizing Catalog Ad Performance32:22 The Importance of Brand Awareness35:32 Balancing Performance and Brand Investment39:13 Getting Started with Catalog Ads43:59 Key Components for Different Industries51:37 Understanding Catalog Ads for Better Performance===============================🚀 Full Funnel Paid-Media To Double Your Revenue.Go here: https://thegraygency.com/discovery-call/===============================Learn more: https://thegraygency.com===============================Who am I, and why should you listen to me?Get More From Your Paid Media 👇 https://thegraygency.com/paid-media-a...
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    48 m
  • A CEO's Guide To Bid Multipliers On Meta

    A CEO's Guide To Bid Multipliers On Meta
    Sep 5 2024
    In this episode of The Full Funnel Paid Media Podcast, host Andy Gray reveals a game-changing Meta feature—bid multipliers.

    We dive into how this tool allows marketers to adjust bids based on specific audience criteria such as age, gender, custom audiences, and device usage. This approach helps fine-tune campaigns without sacrificing the broad reach of Meta’s automated systems.Andy shares real-world examples, including a case study where applying bid multipliers reduced customer acquisition costs by 15%.

    Listeners will learn how to use these multipliers to increase profitability, reduce wasted spend, and improve overall paid media performance. Whether you're managing large ad budgets or simply seeking incremental gains, this episode provides actionable insights for any paid media strategy.
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    9 m
  • Why E-commerce Brands Fail: Lessons from Humanery CEO Sid Baveja

    Why E-commerce Brands Fail: Lessons from Humanery CEO Sid Baveja
    Jul 19 2023
    In this episode of eCommentary, we delve into the world of entrepreneurship with Sid Baveja, CEO of Humanery former banking analyst, and seasoned businessman. Sid shares his personal journey of entrepreneurship, revealing the highs, lows, and lessons learned along the way on why his latest eCommerce startup Humanery failed. We begin by discussing the importance of long-term vision in business, highlighting the dangers of short-termism and how it has led to the downfall of many promising companies. Sid then shares his own experiences with his company, Humanery, including the struggles he faced while trying to raise investments. In a candid discussion, Sid recounts his public appeal for support on LinkedIn, and the harsh realities of trying to secure funding in a competitive landscape. Sadly, Sid's story doesn't have the happy ending we often hope for in business. However, his insights offer valuable lessons for entrepreneurs, investors, and anyone interested in the dynamics of startup survival. Follow Sid ►https://www.linkedin.com/in/sidbaveja/FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/) Youtube (https://www.youtube.com/@TheGraygency)
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    43 m
  • Imran Hassan - How To Grow A Sustainable Childrenswear Brand

    Imran Hassan - How To Grow A Sustainable Childrenswear Brand
    Apr 25 2023
    Imran Hassan is the CEO & founder of Turtledove London and Lilly and Sid. Two 7 figure D2C brands ran by husband and wife, we discuss how they got to where they are today. Look forward to learning what happened when Imran designed a collection, how the brand broke through into Selfridges. And the biggest lessons they learnt along the way. Extra Info Follow Turtledovelondon on Instagram: https://www.instagram.com/turtledovelondon/ Check out the Lilly & Sid animated series on YouTube: https://www.youtube.com/watch?v=Kpw2UgqikN8&t=84s FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/) Youtube (https://www.youtube.com/@TheGraygency)
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    40 m
  • ChatGPT and the Future of Storytelling: Blending Technology and Creativity for Captivating Content

    ChatGPT and the Future of Storytelling: Blending Technology and Creativity for Captivating Content
    Apr 20 2023
    Join us in this captivating episode as we explore the innovative world of AI-powered writing and discuss how ChatGPT, an advanced language model, is transforming the creative landscape for content creators.
    We'll dive into the ways ChatGPT enhances the creative process and expedites content generation, making it a game-changer in the realm of content creation. Listen in to discover:
    1. Introduction to ChatGPT: Learn about this advanced language model and its role in revolutionizing the creative landscape for content creators.
    2. Enhancing the creative process: Understand how ChatGPT amplifies creativity and expedites content generation, making it an invaluable tool for writers and creators.
    3. Features of ChatGPT: Discover the numerous benefits and versatile applications of ChatGPT in various industries.
    4. Case studies: Hear real-world examples of how content creators are leveraging ChatGPT to produce engaging and high-quality content.
    5. The future of AI in content creation: Explore the potential of AI-powered writing and what it means for the future of creativity and content generation.
    If you’re enjoying eCommentary, don’t forget to leave us a 5-star review! ⭐⭐⭐⭐⭐ FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/) Youtube (https://www.youtube.com/@TheGraygency)
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    18 m
  • *Paid-Media Special* How To Maximise Paid-Social In 2023, With Oliver Champion & Jacob Johannessen From The Graygency

    *Paid-Media Special* How To Maximise Paid-Social In 2023, With Oliver Champion & Jacob Johannessen From The Graygency
    Feb 9 2023
    This week we brought in 2 of our Paid-Social specialists to discuss everything Paid-Social in 2023. This one is packed with humour and advice you will want to hear. We debunk myths, share what we are seeing working and strategise on a life without conversion campaigns. Expect to learn: ►What’s working well in our paid-social accounts. ►What is having the biggest impact, targeting or creative ? ►What we really think about Advantage shopping campaigns. ► What shouldn't work, but is working with Paid-social ►What would we do if Facebook took away Conversion campaigns .
    If you’re enjoying eCommentary, don’t forget to leave us a 5-star review! ⭐⭐⭐⭐⭐
    FOLLOW Oli & Jacob ►Oli LinkedIn: https://www.linkedin.com/in/oliver-champion-7a66b765/ Jacob LinkedIn: https://www.linkedin.com/in/jacob-johannessen-897047187 FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/) Youtube (https://www.youtube.com/@TheGraygency)
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    41 m
  • Navigating Your Marketing Career With Robin Daniels, Former CMO, WeWork & Growth Advisor

    Navigating Your Marketing Career With Robin Daniels, Former CMO, WeWork & Growth Advisor
    Feb 2 2023
    Robin Daniels is the former CMO of We Work, Matter Port. With a range of prestigious companies on his marketing CV from Salesforce to Linkedin. We get into picking the right CMO opportunity for you. Why setbacks are going to happen. Expect to learn how to navigate your marketing career, why all it takes is some passion and somebody to take a chance on you and why ASOS keep pivoting their marketing strategy If you’re enjoying eCommentary, don’t forget to leave us a 5-star review! ⭐⭐⭐⭐⭐
    FOLLOW Robin ►LinkedIn: https://www.linkedin.com/in/robingdaniels
    FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/) Youtube (https://www.youtube.com/@TheGraygency)
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    38 m
  • Improving Your Tracking Accuracy With Brad Redding, Elevar

    Improving Your Tracking Accuracy With Brad Redding, Elevar
    Jan 26 2023
    In this episode of eCommentary we are joined by Elevar CEO Brad Redding. We get into all things tracking accuracy and why this could be the best investment you make this year. Brad guides us through the nuances of Server-Side Tracking, CAPI and ways to pass more data back to the platforms. Topics:
    • Why do we need to improve our tracking accuracy.
    • What is the conversions API.
    • What happened to cookies following IOS 14
    • Is Shopify's Server Side Tracking Solution enough.
    • How can you use improved tracking accuracy for better ad campaign performance?
    If you’re enjoying eCommentary, don’t forget to leave us a 5-star review! ⭐⭐⭐⭐⭐ FOLLOW Brad ► LinkedIn (https://www.linkedin.com/in/braddredding/) Elevar (https://www.getelevar.com/) Conversion Tracking Podcast (https://podcasts.apple.com/podcast/conversion-tracking-playbook/id1611264372) FOLLOW The Graygency ► LinkedIn (https://www.linkedin.com/in/andygraytg/) Instagram (https://www.instagram.com/andycgray/ TikTok (https://tiktok.com/@andycgray) Youtube (https://www.youtube.com/@TheGraygency)
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    38 m