Why Catalog Ads Print Money - Andreas Nielsen

Andreas Nielsen is a co-founder at Confect, a catalog ads design platform. What if your catalog ads could be performing 2-3x better this Black Friday, but you're missing one simple optimization? Most brands treat catalog ads like an afterthought throwing products into a feed and hoping the algorithm figures it out. But the data shows there's a massive opportunity hiding in plain sight for brands willing to get strategic about how they present their products.Expect to learn what Confect's Black Friday data reveals about catalog ad performance, why showing prices in your catalog ads dramatically outperforms ads without prices, how to use seasonal relevance to maximize engagement during peak sales periods, what structured data actually does for algorithm performance, why video catalog ads are becoming essential for product showcasing, how creative diversity in catalog ads improves targeting and conversion, why investing in brand awareness campaigns amplifies your sales period performance, what most brands misunderstand about how Meta's algorithm optimizes catalog ads and much more…Chapters00:00 Technical Challenges and Solutions01:22 Introduction to Confect and Its Growth03:26 Insights from the Black Friday Report07:20 Key Elements of Successful Catalog Ads11:06 Seasonality and Relevance in Advertising14:30 The Importance of Data in Catalog Ads 18:27 Video Catalog Ads: A New Frontier22:28 Innovative Use Cases for Video Ads26:04 Innovative Video Advertising Strategies29:03 Maximizing Catalog Ad Performance32:22 The Importance of Brand Awareness35:32 Balancing Performance and Brand Investment39:13 Getting Started with Catalog Ads43:59 Key Components for Different Industries51:37 Understanding Catalog Ads for Better Performance===============================🚀 Full Funnel Paid-Media To Double Your Revenue.Go here: https://thegraygency.com/discovery-call/===============================Learn more: https://thegraygency.com===============================Who am I, and why should you listen to me?Get More From Your Paid Media 👇 https://thegraygency.com/paid-media-a...