• From TikTok to Global Sales: How Kanessa Muluneh Scaled a Fashion Brand Without Shopify

  • Mar 26 2025
  • Duración: 35 m
  • Podcast

From TikTok to Global Sales: How Kanessa Muluneh Scaled a Fashion Brand Without Shopify

  • Resumen

  • 🎙️ What if your biggest business breakthrough came from TikTok… in a language you barely spoke anymore?

    This week, I sat down with Kanessa Muluneh, the powerhouse behind the fashion brand MULU. She built a thriving clothing company in Africa—not through Shopify or ads—but through Telegram, WhatsApp, and a loyal audience she nurtured with blunt honesty and smart storytelling.

    We get into:

    • Launching a brand in Africa (and why it’s not like the West)
    • Using NFTs to educate and engage a new market
    • Owning her own factory in Pakistan
    • Scaling by mentoring women in the U.S. and Africa

    This episode is raw, real, and full of insights for any founder looking to build across borders.

    Don’t miss it!

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