• From Paintbrushes to PE Power Plays with Michelle Micheletti

  • Apr 10 2025
  • Duración: 29 m
  • Podcast

From Paintbrushes to PE Power Plays with Michelle Micheletti

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  • Resumen

  • Michelle Micheletti went from painting walls with her grandpa to leading marketing across multiple home service brands 💪—and she’s got the stories (and lessons) to prove it.

    In this episode, she joins Katie Donovan for a convo full of laughs, real talk, and big takeaways. From snow cone stands 🍧 to SEO fails and AI experiments, Michelle keeps it real about what it takes to lead with heart, data, and a whole lot of grit.

    Additional Resources:

    Connect with Katie Donovan

    Learn More About CAMP Digital

    Join The ARENA - a CSTG Community!

    Chad on LinkedIn

    Chad Peterman | CEO | Author

    Peterman Brothers Website

    More on PeopleForward Network

    Follow PeopleForward Network on LinkedIn

    Key Takeaways:
    • Local branding is essential, especially in a PE-backed environment
    • Community involvement not only feels good—it boosts SEO and earns trust
    • CRO and SEO are non-negotiables when launching a website
    • Data-driven marketing enables agile, informed decision-making
    • Strong vendor partnerships are critical for innovation and growth
    • Testing is essential, and failure is part of the learning process
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