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In this empowering episode of From Keywords to Connections, Mary and Winnie sit down with Jenna Nelson, founder of HerAIgency, an AI consultancy dedicated to helping women-led businesses and entrepreneurs work smarter, not harder.

Together, they explore how AI can simplify entrepreneurship without sacrificing authenticity, and how women can use automation to reclaim their time, amplify their message, and strengthen their brand voice. Jenna shares practical ways to make technology feel approachable instead of overwhelming, including real examples of how thoughtful automation and AI tools can transform daily business operations.

From building workflows that save hours to creating content that still sounds human, this conversation breaks down how small business owners can embrace AI as a creative partner, not a replacement.

💡 Key Takeaways:

• How to use AI to streamline your business without losing your personal touch
• Simple automation tools that make your workflow smoother and more intentional
• How to preserve your brand’s authentic voice in an AI-driven world
• Why human connection and creativity will always matter most

If you’ve ever wondered how to make AI work for you instead of overwhelming you, this episode will give you clarity, confidence, and actionable ideas to start today.

🔗 Explore Jenna’s work and resources:

• Visit HerAIgency.com
  for tools, courses, and guidance on integrating AI into your business with intention.
• Read Jenna’s insightful post, Will AI Replace Me?, a must-read for every entrepreneur navigating the balance between automation and authenticity.

🎧 And don’t forget to follow From Keywords to Connections for more conversations that bridge strategy with humanity — helping small business owners grow ethically, sustainably, and with purpose.

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In this episode of From Keywords to Connections, Winnie and Mary sit down with Sterling, Simplified’s Technical SEO Guru, to demystify Local SEO and why it’s a game-changer for private practices and small businesses.

We break down what Local SEO really is, why it matters for helping professionals, and how it influences the way clients discover services in their community. From optimizing your Google Business Profile to handling reviews and creating location-focused content, this episode is packed with practical tips to help you strengthen your presence in local search results.

You’ll also learn about common mistakes to avoid, the latest changes in Local SEO (like AI and hyperlocal ranking signals), and strategies that balance visibility with authenticity. If you’ve ever wondered why your competitor shows up in Google’s map pack when you don’t, this conversation is for you.

Listen in and discover how Local SEO can make it easier for people in your area to find the support they need—at the exact moment they’re ready to take action.

#LocalSEO #SEOStrategy #PrivatePracticeMarketing #HelpingProfessionals #DigitalMarketingForTherapists #GoogleBusinessProfile #SEOtips #FromKeywordsToConnections

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Is SEO dead? Absolutely not. In this episode of From Keywords to Connections, Mary and Winnie tackle the rise of Generative Engine Optimization (GEO) and explain why it’s not replacing SEO—it’s building on it.

They’ll demystify what GEO actually is, show how it depends on strong SEO foundations, and share practical strategies to prepare your website for both traditional search and AI-generated answers.

If you’ve been worried that your SEO efforts were all for nothing, this episode will give you clarity, encouragement, and a clear path forward. You’ll walk away with actionable steps to keep your website visible, relevant, and ready for the future of search.

#FromKeywordsToConnections #SEOForTherapists #GenerativeEngineOptimization #SEOIsNotDead #GEO #PrivatePracticeMarketing #TherapistSEO #HelpingProfessionals #DigitalMarketing #SimplifiedSEOConsulting

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Your website is often the first step a potential client takes toward working with you—so understanding how people use it is crucial. In this episode of From Keywords to Connections, Mary and Winnie break down how helping professionals can use Google Analytics 4 (GA4) responsibly and effectively.

We’ll cover what GA4 is, what data it collects (and what it shouldn’t collect), and how to set it up ethically to protect client privacy. You’ll also learn how to read your data to improve user experience and make informed decisions without crossing ethical lines.

By the end, you’ll see how GA4 can become a powerful ally in growing your practice—while staying fully aligned with your professional values.

#FromKeywordsToConnections #SEOForTherapists #EthicalMarketing #GA4 #PrivatePracticeMarketing #TherapistSEO #WebsiteAnalytics #HelpingProfessionals #DigitalEthics #SimplifiedSEOConsulting

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Social media often feels like just another box to check—but what if it could actually support your SEO and help you connect with the clients who are already searching for you?

In this episode of From Keywords to Connections, Mary and Winnie are joined by Liv, our Social Media Expert, to unpack the powerful connection between SEO and social media for therapists and helping professionals.

Here’s what you’ll learn:
✅ Why social media is often your digital waiting room—and how to make it inviting.
✅ How social media supports SEO, even if it doesn’t directly “count” in rankings.
✅ Ethical, sustainable ways to share content that reflect your values as a healer.
✅ Practical tools and strategies to make showing up online more manageable.
✅ Plus—a big update on how Instagram content is now being indexed by Google (and why this matters for your visibility).

This isn’t about hype. It’s about hope. When your social media and SEO work together, your practice becomes easier to find, easier to trust, and easier to reach.

🎧 Tune in now and discover how to use social media intentionally to build trust, visibility, and connection.

#SEO #SocialMedia #TherapistMarketing #PrivatePracticeSEO #HelpingProfessionals #EthicalMarketing #SocialMediaForTherapists #SimplifiedSEO

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Don’t Let Your Website Glow-Up Tank Your Google Rankings

Thinking about a fresh new look for your website? Whether you're rebranding, switching platforms, or chasing a cleaner aesthetic, a redesign can breathe new life into your online presence—but it can also destroy your SEO if you're not careful.

In this episode of From Keywords to Connections, Mary and Winnie break down what really happens under the hood during a website overhaul. You'll learn why so many helping professionals unknowingly sacrifice traffic, search visibility, and client inquiries in the name of a "better" design—and how to avoid the most common mistakes.

We’ll cover:

• Why aesthetics shouldn’t override SEO strategy
• The silent killers: deleted pages, broken internal links, and forgotten redirects
• Real-world examples of well-intentioned redesigns that led to ranking crashes
• What to do before, during, and after your redesign to protect (or even improve) your SEO
• How to communicate clearly with your designer or VA to keep SEO front and center

This is a must-listen episode for therapists, coaches, and wellness professionals planning a website refresh. Don’t let your redesign derail your digital presence. Tune in, take notes, and walk away ready to make smart, SEO-savvy moves.

🎧 Listen now—and be sure to share this episode with your web designer, VA, or anyone helping with your site’s relaunch!

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In this candid and deeply personal conversation, Mary Walker (Owner of Simplified SEO Consulting) and Winnie Youger-Rash (VP of SEO Services) pull back the curtain on what leadership really looks like behind the scenes — the long to-do lists, the constant mental load, the quiet moments of guilt when you try to rest.

Together, they explore the messy truth about “balance” in business leadership: why it’s so hard, what it really means, and how they’re learning to protect the parts of life that matter most. From redefining success beyond the grind, to leaning on each other through the heaviest weeks, Mary and Winnie share the real strategies, boundaries, and mindset shifts that help them lead with purpose without losing themselves in the process.

If you’ve ever wondered whether it’s possible to build and lead a thriving business while still showing up for your own life — this episode will leave you feeling seen, encouraged, and ready to rethink what success looks like for you.

🎧 Listen in to hear:

• The invisible mental and emotional labor of leadership (and why it’s rarely talked about)
• How to use boundaries as tools for better leadership and better living
• The permission to delegate — and why it’s harder than it sounds
• Small, everyday ways to recharge without waiting for a vacation
• What “having a life” really looks like for leaders at different stages

💬 We’d love to hear from you: What does balance look like for you as a leader? Share your wins or struggles with us on Instagram or by email.

#FromKeywordsToConnections #WomenInBusiness #LeadershipJourney #WorkLifeBalance #BusinessLeadership #FemaleEntrepreneur #PurposeDrivenBusiness #SmallBusinessLife #LifeBeyondTheGrind #MindfulLeadership #LeadWithPurpose #EntrepreneurLife #BusinessGrowth #WomenWhoLead #BusinessBalance

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