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Is SEO dead? Absolutely not. In this episode of From Keywords to Connections, Mary and Winnie tackle the rise of Generative Engine Optimization (GEO) and explain why it’s not replacing SEO—it’s building on it.

They’ll demystify what GEO actually is, show how it depends on strong SEO foundations, and share practical strategies to prepare your website for both traditional search and AI-generated answers.

If you’ve been worried that your SEO efforts were all for nothing, this episode will give you clarity, encouragement, and a clear path forward. You’ll walk away with actionable steps to keep your website visible, relevant, and ready for the future of search.

#FromKeywordsToConnections #SEOForTherapists #GenerativeEngineOptimization #SEOIsNotDead #GEO #PrivatePracticeMarketing #TherapistSEO #HelpingProfessionals #DigitalMarketing #SimplifiedSEOConsulting

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Your website is often the first step a potential client takes toward working with you—so understanding how people use it is crucial. In this episode of From Keywords to Connections, Mary and Winnie break down how helping professionals can use Google Analytics 4 (GA4) responsibly and effectively.

We’ll cover what GA4 is, what data it collects (and what it shouldn’t collect), and how to set it up ethically to protect client privacy. You’ll also learn how to read your data to improve user experience and make informed decisions without crossing ethical lines.

By the end, you’ll see how GA4 can become a powerful ally in growing your practice—while staying fully aligned with your professional values.

#FromKeywordsToConnections #SEOForTherapists #EthicalMarketing #GA4 #PrivatePracticeMarketing #TherapistSEO #WebsiteAnalytics #HelpingProfessionals #DigitalEthics #SimplifiedSEOConsulting

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Social media often feels like just another box to check—but what if it could actually support your SEO and help you connect with the clients who are already searching for you?

In this episode of From Keywords to Connections, Mary and Winnie are joined by Liv, our Social Media Expert, to unpack the powerful connection between SEO and social media for therapists and helping professionals.

Here’s what you’ll learn:
✅ Why social media is often your digital waiting room—and how to make it inviting.
✅ How social media supports SEO, even if it doesn’t directly “count” in rankings.
✅ Ethical, sustainable ways to share content that reflect your values as a healer.
✅ Practical tools and strategies to make showing up online more manageable.
✅ Plus—a big update on how Instagram content is now being indexed by Google (and why this matters for your visibility).

This isn’t about hype. It’s about hope. When your social media and SEO work together, your practice becomes easier to find, easier to trust, and easier to reach.

🎧 Tune in now and discover how to use social media intentionally to build trust, visibility, and connection.

#SEO #SocialMedia #TherapistMarketing #PrivatePracticeSEO #HelpingProfessionals #EthicalMarketing #SocialMediaForTherapists #SimplifiedSEO

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Don’t Let Your Website Glow-Up Tank Your Google Rankings

Thinking about a fresh new look for your website? Whether you're rebranding, switching platforms, or chasing a cleaner aesthetic, a redesign can breathe new life into your online presence—but it can also destroy your SEO if you're not careful.

In this episode of From Keywords to Connections, Mary and Winnie break down what really happens under the hood during a website overhaul. You'll learn why so many helping professionals unknowingly sacrifice traffic, search visibility, and client inquiries in the name of a "better" design—and how to avoid the most common mistakes.

We’ll cover:

• Why aesthetics shouldn’t override SEO strategy
• The silent killers: deleted pages, broken internal links, and forgotten redirects
• Real-world examples of well-intentioned redesigns that led to ranking crashes
• What to do before, during, and after your redesign to protect (or even improve) your SEO
• How to communicate clearly with your designer or VA to keep SEO front and center

This is a must-listen episode for therapists, coaches, and wellness professionals planning a website refresh. Don’t let your redesign derail your digital presence. Tune in, take notes, and walk away ready to make smart, SEO-savvy moves.

🎧 Listen now—and be sure to share this episode with your web designer, VA, or anyone helping with your site’s relaunch!

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In this candid and deeply personal conversation, Mary Walker (Owner of Simplified SEO Consulting) and Winnie Youger-Rash (VP of SEO Services) pull back the curtain on what leadership really looks like behind the scenes — the long to-do lists, the constant mental load, the quiet moments of guilt when you try to rest.

Together, they explore the messy truth about “balance” in business leadership: why it’s so hard, what it really means, and how they’re learning to protect the parts of life that matter most. From redefining success beyond the grind, to leaning on each other through the heaviest weeks, Mary and Winnie share the real strategies, boundaries, and mindset shifts that help them lead with purpose without losing themselves in the process.

If you’ve ever wondered whether it’s possible to build and lead a thriving business while still showing up for your own life — this episode will leave you feeling seen, encouraged, and ready to rethink what success looks like for you.

🎧 Listen in to hear:

• The invisible mental and emotional labor of leadership (and why it’s rarely talked about)
• How to use boundaries as tools for better leadership and better living
• The permission to delegate — and why it’s harder than it sounds
• Small, everyday ways to recharge without waiting for a vacation
• What “having a life” really looks like for leaders at different stages

💬 We’d love to hear from you: What does balance look like for you as a leader? Share your wins or struggles with us on Instagram or by email.

#FromKeywordsToConnections #WomenInBusiness #LeadershipJourney #WorkLifeBalance #BusinessLeadership #FemaleEntrepreneur #PurposeDrivenBusiness #SmallBusinessLife #LifeBeyondTheGrind #MindfulLeadership #LeadWithPurpose #EntrepreneurLife #BusinessGrowth #WomenWhoLead #BusinessBalance

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SEO isn’t just about pleasing search engines—it’s about understanding people. In this episode, we explore how psychological principles and user behavior insights can transform your website into an empathetic, effective resource that both attracts and converts.

Why User Behavior Matters

Learn why knowing when, where, and how your audience searches can shape your content strategy. For example, anxious clients often search late at night on their phones. Creating mobile-optimized pages with clear, calming language meets them where they are—emotionally and practically.

Applying Psychology to Content Structure

Cognitive load, attention span, and decision fatigue are real. We break down how cluttered pages and dense text drive users away—and how simplifying layouts, using bold headings, and placing calls-to-action strategically keeps them engaged.

Building Trust and Reducing Anxiety

When people look for mental health services, they’re often feeling vulnerable. Discover how phrases like “You’re not alone” or “It’s okay to ask for help” can reassure and validate. You’ll also hear tips for writing content that reduces fear of the unknown and gently guides visitors toward taking the next step.

Behavioral Cues & Conversion Psychology

Calls-to-action placed after testimonials or success stories often convert better than those at the top of the page. We explore examples of how small changes in content flow and placement can significantly increase engagement.

Writing with Empathy and Clarity

From avoiding jargon to using a conversational tone that starts with “you,” we share techniques for crafting copy that feels personal, approachable, and genuinely helpful, while still meeting SEO goals.

Balancing SEO and User Needs

Keyword optimization doesn’t have to sacrifice clarity or tone. Instead of awkward keyword stuffing, you’ll hear examples of natural phrasing that resonates with readers and signals relevance to search engines.

Practical Experiments to Improve Engagement

The episode wraps with actionable experiments you can try today, like simplifying navigation, testing headlines, and using tools like Google Analytics or Hotjar to track results.

If you’re ready to create content that connects on a human level and climbs the search rankings, this is the episode for you.

🎧 Listen now and discover how the intersection of psychology, UX, and SEO can elevate your website.

#SEO #ContentStrategy #UserExperience #Psychology #DigitalMarketing

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🎙️ Episode 9: Marketing with Heart – How Helping Professionals Can Stay True to Their Values Online

In this episode, we explore how therapists, coaches, and other helping professionals can market ethically without compromising their integrity.

✨ Ethical Marketing & Alignment
Discover why ethical marketing goes beyond avoiding sleazy tactics. We discuss how to be transparent about who you serve, what you offer, and how you work—without exaggeration or fear-based messaging.

💬 Using Values-Based Language
Learn to choose words that reflect care and clarity. From shifting away from clinical jargon to crafting copy that feels inviting, you’ll hear examples of how language can either create trust or build walls.

🌱 Staying Grounded in Your Mission
We share practical ways to check that your marketing always aligns with your deeper purpose, even when business gets busy. You’ll leave inspired to ask yourself: Does this reflect how I want clients to feel?

🛠️ Practical Methods for Values-Driven Marketing
Get actionable tips you can implement today—like including value statements on your website, writing team bios that show your heart, and creating educational content that doesn’t feel salesy.

🌟 The Long-Term Benefits
Ethical, values-based marketing isn’t just the right thing to do—it builds trust, nurtures lasting client relationships, and fuels sustainable growth rooted in connection, not coercion.

🎧 Tune in to learn how to lead with empathy, transparency, and purpose in every aspect of your online presence.

#MarketingWithHeart #EthicalMarketing #ValuesDrivenBusiness #HelpingProfessionals #Podcast

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