🎙️ Episode 2 – SEO is About People, Not Just Algorithms
From Keywords to Connections: A Podcast by Simplified SEO Consulting

Search engine optimization isn’t just about rankings, keywords, or pleasing Google — it’s about reaching real people with real needs. In this episode, Mary and Winnie break down the human side of SEO and explore why great SEO starts with empathy, not just algorithms.

We’ll talk about why understanding user intent matters more than ever, how to write content that actually connects with your ideal client, and why storytelling, tone, and trust are key ingredients in an effective SEO strategy.

Whether you’re a therapist, coach, or any helping professional trying to grow your practice online, this episode will help you shift your mindset from “How do I get more traffic?” to “How do I connect with the people I’m meant to serve?”

Topics we cover in this episode:

• The emotional intent behind search queries
• Writing content that speaks directly to your audience’s needs
• Why human connection builds SEO trust
• The role of accessibility, inclusivity, and E-E-A-T in Google rankings
• How to balance expertise with warmth in your writing

💡 SEO that puts people first is SEO that performs.

#FromKeywordsToConnections #SimplifiedSEO #PrivatePracticeMarketing #SEOforTherapists #HelpingProfessionals #UserIntent #EmpathyInMarketing #HumanCenteredSEO #TherapistMarketing #SEOWithHeart #MentalHealthMarketing #EthicalMarketing #StorytellingForSEO #DigitalMarketingTips #SmallBusinessGrowth

🎙️ Episode 1: Introducing From Keywords to Connections

Welcome to the very first episode of From Keywords to Connections! In this kickoff episode, we’re pulling back the curtain and introducing you to the voices behind the mic.

You'll hear a bit about: ✔️ Who we are
✔️ How we found our way into the world of SEO
✔️ What Search Engine Optimization really means (without all the jargon)
✔️ And most importantly, why we're passionate about helping helping professionals show up and shine online

This podcast isn’t just about rankings and algorithms — it’s about building authentic connections, one keyword at a time. Whether you're brand new to SEO or you've been trying to figure it out for a while, we’re here to make it make sense — and make it human.

So grab your favorite drink, hit play, and come hang out with us.

#FromKeywordsToConnections #SEO #PodcastLaunch #DigitalMarketing #HelpingProfessionals #SmallBusinessGrowth