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From Keywords to Connections

From Keywords to Connections

De: Mary Walker
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🎙️ From Keywords to Connections – The Podcast for Therapists & Private Practice Owners Looking to Grow with SEO 🚀

If you’re a therapist, private practice owner, or wellness professional looking to expand your online presence without getting lost in the complexities of SEO, you’re in the right place!

Hosted by Mary Walker, small business owner with a Master’s in Psychology and a Master’s in Marketing, and Winnie Youger-Rash, VP of SEO Services with a Bachelor’s in Psychology, this podcast blends practical SEO education with real-life insights to help mental health professionals grow their businesses online.

In Each Episode, You’ll Discover Things Like:
Simple, effective SEO strategies—without the jargon
Common myths about SEO (and what actually works!)
How to attract your ideal clients through organic search
The balance between marketing, authenticity, and human connection
Conversations on business growth, work-life balance, and personal development

With backgrounds in psychology and marketing, Mary and Winnie bring a unique, human-centered approach to SEO that goes beyond keywords—helping you turn website visitors into meaningful client connections.

© 2025 From Keywords to Connections Ciencia Ciencias Sociales Economía Marketing Marketing y Ventas
Episodios
  • Local SEO

    Local SEO
    Oct 3 2025

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    41 m
  • GEO Is Not Replacing SEO

    GEO Is Not Replacing SEO
    Sep 13 2025

    Is SEO dead? Absolutely not. In this episode of From Keywords to Connections, Mary and Winnie tackle the rise of Generative Engine Optimization (GEO) and explain why it’s not replacing SEO—it’s building on it.

    They’ll demystify what GEO actually is, show how it depends on strong SEO foundations, and share practical strategies to prepare your website for both traditional search and AI-generated answers.

    If you’ve been worried that your SEO efforts were all for nothing, this episode will give you clarity, encouragement, and a clear path forward. You’ll walk away with actionable steps to keep your website visible, relevant, and ready for the future of search.

    #FromKeywordsToConnections #SEOForTherapists #GenerativeEngineOptimization #SEOIsNotDead #GEO #PrivatePracticeMarketing #TherapistSEO #HelpingProfessionals #DigitalMarketing #SimplifiedSEOConsulting

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    42 m
  • How to Ethically Use Google Analytics 4 on Your Website

    How to Ethically Use Google Analytics 4 on Your Website
    Aug 29 2025

    Your website is often the first step a potential client takes toward working with you—so understanding how people use it is crucial. In this episode of From Keywords to Connections, Mary and Winnie break down how helping professionals can use Google Analytics 4 (GA4) responsibly and effectively.

    We’ll cover what GA4 is, what data it collects (and what it shouldn’t collect), and how to set it up ethically to protect client privacy. You’ll also learn how to read your data to improve user experience and make informed decisions without crossing ethical lines.

    By the end, you’ll see how GA4 can become a powerful ally in growing your practice—while staying fully aligned with your professional values.

    #FromKeywordsToConnections #SEOForTherapists #EthicalMarketing #GA4 #PrivatePracticeMarketing #TherapistSEO #WebsiteAnalytics #HelpingProfessionals #DigitalEthics #SimplifiedSEOConsulting

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    33 m
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